Ambrosia India
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Alcobev Magazine for Indian Alcohol and Beverages industry by SAP Media Worldwide Ltd.
Ambrosia India
2w ago
The Jammu & Kashmir People’s Democratic Party (PDP), led by Mehbooba Mufti, has started a signature campaign seeking prohibition. The PDP has called the ruling National Conference of Omar Abdullah a government indulging in ‘hypocrisy’. Across Srinagar, the PDP has put up posters seeking a ban on liquor sales and urging tourists to ‘respect local ..read more
Ambrosia India
2w ago
The Indian Premier League (IPL) jamboree is going to commence from March 22, coming soon after the ICC Champions Trophy which India won. In India, to state the obvious, cricket has the highest viewership and liquor companies have been taking the route of surrogate advertising. However, this time, the Ministry of Health and Family Welfare ..read more
Ambrosia India
2w ago
The spirits industry continues to be male-dominated, the reasons for that are many, including the taboo attached to drinking in some societies. But with premiumisation, responsible drinking, liberal society, near gender-parity, consumerism etc. the taboo is gradually disappearing. What is heartwarming is that women have broken the glass ceiling, entering the realm of the alcobev ..read more
Ambrosia India
3w ago
It isn’t everyday that a famous English cricketer decides to launch their own Scotch whisky – well may be not globally atleast. In India this has become a recent trend where celebrities have started jumping onto the alcobev bandwagon. Take for instance Sanjay Dutt, whose Glenwalk Whisky is doing pretty well in the market. Even ..read more
Ambrosia India
1M ago
Most expensive Indian single malt whisky, priced over ₹10.5 lakh Celebrating its 75th anniversary, Bengaluru-based Amrut Distilleries launched The Expedition, its oldest single malt whisky, aged 15 years to the world market. To commemorate the occasion, it has released 75 bottles of the limited edition, each priced over ₹10.5 lakhs ($12,000). Ambrosia was invited for ..read more
Ambrosia India
1M ago
With more and more celebrities entering the alcobev industry, former England Cricket Captain, Kevin Pietersen has made his debut in the Indian Alcobev market with his Dram Bell Scotch Whisky. Bhavya Desai spoke to him about his investment, why India and more. Excerpts: First things first, it is not always that you see a cricketer ..read more
Ambrosia India
1M ago
The Congress-I government led by Chief Minister, Revanth Reddy has permitted the Telangana State Beverages Corporation Limited (TSBCL) to increase beer prices by 15%, following a request from the Brewers Association of India (BAI) and a brief supply halt by United Breweries which wants the government to clear its dues. According to the revision, popular ..read more