AI, or artificial intelligence, is taking the business world by storm. Simply put, AI is a technology that simulates human intelligence via computers and machines. It helps improve productivity, reduces workloads, and revolutionizes various business operations. Thanks to AI’s affordability and accessibility, it is particularly beneficial to small and medium businesses that don’t have access to large budgets or workforce. AI can help these businesses analyze market trends, improve customer service pr ..read more

Have you ever heard of elderberries? They’re among the most beneficial fruits for fighting colds and boosting immunity. Nikki Schoeny and her husband tapped into the wonders of this berry and founded Jack & Co. Elderberry Syrup, a company selling organic elderberry syrups and products.  Back in 2019 BC (pre-COVID), they began their business out of their home, selling locally and gaining traction through word-of-mouth. As the couple worked full-time with children, they needed to set up  ..read more

When was the last time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials to your website is a must for driving sales. Product reviews, ratings, and customer testimonials allow satisfied customers to speak on behalf of your brand. This serves as social proof that your website and products are trustworthy to shoppers. The more reviews you gather, the more credible you become. Discover more about why product reviews matter for your bottom line and  ..read more

Who could resist a deal where you receive more for less? If you’ve ever indulged in a combo offer at a fast-food chain, you’ve seen the art of product bundling. This strategic approach merges two or more items into a single package, typically at a reduced price. Product bundling can offer numerous benefits to your business, aiding in various objectives, such as boosting your average order value (AOV) and introducing new products. In this article, we will explore different product bundling strategies ..read more

Every day it seems like technology gets a little bit slicker. Interfaces are streamlined, graphics are boosted, functionalities are enhanced, and new integrations are created so that all of your technology and devices can play nice and function together. The same is true in the ecommerce world. (We haven’t just been sitting on our hands once we release a product!) You’ve no doubt noticed that some of your favorite retailers’ and merchants’ websites have changed and improved over time as technology has be ..read more

The rise of ecommerce has shifted the ways many companies conduct business, along with the ways we talk about business. Even within the last decade, the availability of digital platforms for conducting business has skyrocketed. While ecommerce itself is not brand new, many of its trends and practices are, thanks to this rapid evolution. For ecommerce businesses, staying on top of the latest trends and changes presents a unique challenge. Exciting opportunities might pop up regularly for those who ar ..read more

A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience that sticks longer than a catchy tune. From designing to researching and even rebranding, the logo is the captain of your business ship. Coming up with logo ideas and crafting a logo is like penning the first chapter of your brand saga — vital and oh-so intriguing! If you need some inspiration, this blog post delves into how a  ..read more

In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business is armed to the teeth with these tools too! For ecommerce businesses to thrive, they need to implement top-notch strategies that target customers precisely when they’re making crucial buying decisions. One powerful tactic for this is hyperlocal social media marketing. Here’s a closer look at hyperlocal social media marketing and how to use ..read more

Forget chasing your audience across the digital Wild West. Imagine a world where your marketing messages land right in their hands, ready to convert. This is omnichannel marketing for you — a strategic approach that employs multiple channels to deliver a consistent brand experience. The secret of this approach lies in reaching your customers where and when they prefer to be reached. In this article, we’ll dive into the dynamic duo of email and SMS marketing, exploring how their combined power can si ..read more

With over a billion active monthly users and a highly engaged community, it’s no surprise that businesses turn to Instagram for advertising. In this blog post, we’ll dive into everything you need to know about advertising on Instagram and how it can benefit your online store. So grab a cup of coffee and get ready to elevate your Instagram advertising strategy with these tips! How to sell online Tips from e-commerce experts for small business owners and aspiring entrepreneurs. Subscribe Please ente ..read more