10 Most Prominent Ecwid Updates for an Exceptionally Powerful Online Store
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
2d ago
Welcome to a unique edition of the Ecwid updates blog posts. This article is not just a simple rundown of new features. It’s a gateway to your business’s future — strong, adaptable, and tech-savvy. It opens the door to a thriving business that continually grows its impact, excels at customer retention, and outperforms the competition. Over the past few months, we have launched over 30 updates, ranging from significant enhancements to minor adjustments, each playing a crucial role ..read more
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How to Enhance the Shopping Experience with Apple Wallet Order Tracking
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
1w ago
In today’s digital marketplace, the key to success lies in providing exceptional customer experiences. A smooth and hassle-free shopping journey not only helps generate sales but also creates long-lasting customer relationships (aka more orders for you in the long run). That’s why for online sellers, the post-purchase phase is just as crucial as the initial click-to-buy stage. The great thing is that you can improve the post-purchase experience with minimal effort. Just by using technology, you can make ..read more
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Overcoming Challenges: Insights Into Elevating Your Brand Without Breaking the Bank
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Wiebe de Boer
2w ago
Your brand is the cornerstone of your business. It blends your business identity with the perceptions of your customers, competitors, and anyone who comes in contact with your business. How your brand is perceived greatly influences the value customers derive from interacting with you. A good brand not only helps you stand out in the competitive landscape but also attracts customers. On the other hand, a great brand goes beyond this, establishing a unique connection between your customer and your busines ..read more
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Essential Business KPIs for Online Stores & How to Track Them Like a Pro
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
3w ago
In the world of business, data is king. However, navigating this massive amount of information can be overwhelming. Enter key performance indicators, or KPIs — the beacon that guides you through the stormy waters of data to the sunny skies of valuable insights for your business. One of the most crucial aspects of ensuring business continuity is having a clear understanding of your business growth KPIs. This can help you develop better strategies, make more informed decisions, and ensu ..read more
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Data Privacy in Ecommerce: Emerging Trends and Best Practices for 2024
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Irina Maltseva
1M ago
In 2024, protecting customer data is crucial for ecommerce businesses. However, recent large-scale data breaches, such as Casio’s breach, which hit their customers in 149 countries, have highlighted the need for better data privacy in online retail. When companies fail to secure sensitive customer information, it damages consumer trust and can seriously impact their business. So, what measures should ecommerce companies take to enhance data privacy while still delivering a personalized experience for their customers? T ..read more
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Selling Event Tickets and Maximizing Impact as a Nonprofit
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by
1M ago
Welcome to the "Success Stories" section of the Ecwid blog, where we proudly present inspiring stories of business owners who use Ecwid by Lightspeed. Get ready to connect with like-minded entrepreneurs and discover valuable insights on using Ecwid to grow your business. How to sell online Tips from e-commerce experts for small business owners and aspiring entrepreneurs. Subscribe Please enter a valid email address I consent to receive Ecwid Newsletter. I can unsubscribe anytime. What is Aspen G ..read more
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The Best Camera for Product Photography: Brand, Lens and Settings
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Max Komonov
1M ago
It is easier than ever to start an ecommerce business in today’s digital age. Every day, more people are starting their own online physical goods businesses, even right out of their homes. Of course, an essential part of selling products online is high-quality pictures. An online store needs to have great pictures of the product to show potential customers what they are getting and draw them into purchasing. Professional product photographers typically use powerful and expensive cameras and equipment to ..read more
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The Easiest Way to Buy a Domain for an Online Store
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
1M ago
Ever wonder how potential customers find your store online? They search for it using brand or domain names, such as ecwid.com. A unique domain name sets you apart from countless other websites. Without one, prospective customers won’t find you online, leading them to visit your competitors’ pages instead. Luckily, with Ecwid by Lightspeed, you can easily purchase, set up, and manage a secure domain name right from your Ecwid admin. In this article, we will explain why having a domain is essential for ecommerce businesses an ..read more
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Multichannel Selling Explained: Expanding to Big & Niche Marketplaces
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
1M ago
In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling. Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media. To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and ..read more
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Must-Have UX Principles to Follow in an Online Store
Ecwid Blog | Ecommerce, Marketing & Selling Online Tips
by Anastasia Prokofieva
2M ago
As an ambitious business owner, you want to grow your business. One of the best ways to achieve this goal is by creating an online store with an exceptional user experience (UX). The online world is competitive, and potential customers browse thousands of websites daily. So, ensuring that your online store provides the best user experience possible is crucial. In this article, we will explain what user experience in ecommerce is, the difference between customer experience and user experience, a ..read more
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