Guest Post by Maryam Oseni, Content Manager at Narrative BI GA4 E-Commerce Reports allow online businesses to track their website’s e-commerce performance and optimize their sales strategies. Learn how GA4 can help you make data-driven decisions and grow your business. Google Analytics is a powerful tool for e-commerce business owners. With the release of Google Analytics 4 (GA4), e-commerce tracking has become even more sophisticated. GA4 E-commerce Reports are a set of reports specifically designed for e-commerce businesses, providing detailed insights into customer behavior, product perform ..read more

Digital marketing as we know it was built on third-party cookies, allowing businesses to build promotional campaigns based on user behavior data captured across their web activity.  While many marketers are concerned by the death of third-party cookies, we can assure you that it isn’t actually a bad thing. Data-driven brands on platforms like Shopify Plus and BigCommerce can still capture data across the customer journey, understand their customers at scale, and build hyper-targeted marketing campaigns — they just need to shift their tactics.  And by tactics I mean both strategy and ..read more

We are off to the races in 2023 already with Shopify officially launching Commerce Components by Shopify (CCS), an improved offering for large retailers. CCS allows enterprise retailers to access Shopify’s foundational, high-performing components, such as its checkout, along with flexible APIs to build dynamic customer experiences that integrate seamlessly with a retailer’s preferred existing services. But larger brands don’t just want composable commerce. They also want — actually, need — complete, accurate, actionable data. Have Shopify’s new Commerce Components been designed with the modern ..read more

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform like Shopify or BigCommerce, GA4 is probably on your mind. With the sunsetting of Universal Analytics (GA3 or the “old version” of Google Analytics) on the horizon, it’s time to get going with event-based tracking. Many brands have been procrastinating about setting up GA4 – or, worse, only setting it up halfway so that browsing behavior is tracked but revenue and conversions are missing. But can you blame them? Shopify isn’t planning to release native GA4 integration until March 2023 at the earliest (and ..read more

First-party data is the buzzword floating all about the ecommerce world—and for good reason. As you probably know already, third-party cookies are soon to be no more. Add in the overhaul that iOS 14's tracking opt-out and other intelligent tracking prevention brought about, and getting accurate metrics on attribution and customer behavior looks a whole lot different to marketers than ever before. That's where first-party data collection comes to the rescue to save your campaign reporting. First-party data is data you collect directly from a user, and it's about to become the standard for data ..read more

Creating and delivering a memorable subscription experience is a must in today’s competitive ecommerce subscription market. Not only is the market competitive, but the ecommerce subscription model is growing. It's estimated that 54% of online shoppers have subscribed to an ecommerce subscription box. Every touchpoint that a subscriber sees and engages with is an opportunity for your brand to impress your subscribers and drive a lasting impression. Building a strong subscriber experience will help your ecommerce subscription business in a number of areas, including: Growing your brand loyalty ..read more

Going multichannel is an important step for any growing ecommerce business. Whether you start on Shopify, Etsy, BigCommerce, or your own direct-to-consumer store, diversifying to other channels allows you to spread risk, find new markets, meet new customers, and secure your business against changing platform requirements. At the same time, that diversification can introduce a nightmare of logistics issues. Selling through multiple channels can mean overselling, needing overstock to prevent overselling, and other warehousing issues. You might quickly find that your job changes from store manage ..read more

Subscription selling has taken over the collective focus of ecommerce selling in the past couple of years. Yes, the pandemic accelerated our newfound obsession with getting products delivered regularly right to our doors. But, in truth, this boom had been brewing long before now. Whether you're brand new to the subscription ecommerce business or a veteran looking for ways to get a new edge, we have three blog posts to help you better your subscription sales. Tracking Subscriptions in Shopify Checkout: Everything You Need to Know Ah, the mighty checkout. It's where the most important part of th ..read more

Cloud data warehouses offer a way for ecommerce companies to scale as the size of their data increases, promoting unlimited storage space, cost optimization and analytics horsepower. But where do you start? Are there no-code solutions that are also best-in-class? Segment is an increasingly popular way to connect website data to a data warehouse such as AWS Redshift. In this guide we'll take a close look at exactly how this works, and the pros and cons for your longterm company data needs. Using Segment to connect Shopify to AWS Redshift What is Segment? Segment is a powerful Customer Data Plat ..read more

Among the many positive things to have increased online since 2020, like entrepreneurship and ecommerce demand, cyberattacks unfortunately remain among the negatives to have increased as well. In fact, the average cost of a single attack increased in 2021 to $4.24 million per breach — in total costing the global economy around $1 trillion. While some companies—ecommerce merchants included—have searched for skilled developers to beef up their cybersecurity, McAfee found in 2020 that only 44% of companies had a response plan ready in case of an attack. With the ecommerce industry continuing to s ..read more