Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure sales and improve customer retention. Two significant obstacles that online merchants face are browse abandonment and cart abandonment. While both result in potential revenue loss, they reflect different stages and mindsets in the customer’s shopping journey. Browse abandonment occurs when shoppers visit an online store, view products, but leave the site without adding any items to their cart. This behavior suggests that the customer was in the initial stages of ..read more

Introduction In today’s interconnected world, the ability to expand your brand globally is an exciting opportunity for any merchant. However, going international comes with its own set of challenges, particularly when it comes to providing localized shopping experiences. Recognizing this need, BigCommerce, a leading e-commerce platform, has taken a giant leap forward by empowering merchants to grow their international business through localized shopping experiences. BigCommerce’s localization features BigCommerce understands that successful global expansion requires more than just translating ..read more

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work in online marketing, you’ve probably been swamped with emails and LinkedIn messages about ‘cookieless’ tracking or ‘fingerprinting’ as the new best thing. I’m here to tell you that’s wrong. Cookies – or similar browser storage – are essential to modern web tracking. Some cookies (the bad kind) are being killed, but good first-party cookies are alive and well. Cookies are essential to what Littledata does, along with almost every web analytics tool. Third-party cookies are dead. Long live the first ..read more

Guest Post by Maryam Oseni, Content Manager at Narrative BI GA4 E-Commerce Reports allow online businesses to track their website’s e-commerce performance and optimize their sales strategies. Learn how GA4 can help you make data-driven decisions and grow your business. Google Analytics is a powerful tool for e-commerce business owners. With the release of Google Analytics 4 (GA4), e-commerce tracking has become even more sophisticated. GA4 E-commerce Reports are a set of reports specifically designed for e-commerce businesses, providing detailed insights into customer behavior, product perform ..read more

Digital marketing as we know it was built on third-party cookies, allowing businesses to build promotional campaigns based on user behavior data captured across their web activity.  While many marketers are concerned by the death of third-party cookies, we can assure you that it isn’t actually a bad thing. Data-driven brands on platforms like Shopify Plus and BigCommerce can still capture data across the customer journey, understand their customers at scale, and build hyper-targeted marketing campaigns — they just need to shift their tactics.  And by tactics I mean both strategy and ..read more

We are off to the races in 2023 already with Shopify officially launching Commerce Components by Shopify (CCS), an improved offering for large retailers. CCS allows enterprise retailers to access Shopify’s foundational, high-performing components, such as its checkout, along with flexible APIs to build dynamic customer experiences that integrate seamlessly with a retailer’s preferred existing services. But larger brands don’t just want composable commerce. They also want — actually, need — complete, accurate, actionable data. Have Shopify’s new Commerce Components been designed with the modern ..read more

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform like Shopify or BigCommerce, GA4 is probably on your mind. With the sunsetting of Universal Analytics (GA3 or the “old version” of Google Analytics) on the horizon, it’s time to get going with event-based tracking. Many brands have been procrastinating about setting up GA4 – or, worse, only setting it up halfway so that browsing behavior is tracked but revenue and conversions are missing. But can you blame them? Shopify isn’t planning to release native GA4 integration until March 2023 at the earliest (and ..read more

First-party data is the buzzword floating all about the ecommerce world—and for good reason. As you probably know already, third-party cookies are soon to be no more. Add in the overhaul that iOS 14's tracking opt-out and other intelligent tracking prevention brought about, and getting accurate metrics on attribution and customer behavior looks a whole lot different to marketers than ever before. That's where first-party data collection comes to the rescue to save your campaign reporting. First-party data is data you collect directly from a user, and it's about to become the standard for data ..read more

Creating and delivering a memorable subscription experience is a must in today’s competitive ecommerce subscription market. Not only is the market competitive, but the ecommerce subscription model is growing. It's estimated that 54% of online shoppers have subscribed to an ecommerce subscription box. Every touchpoint that a subscriber sees and engages with is an opportunity for your brand to impress your subscribers and drive a lasting impression. Building a strong subscriber experience will help your ecommerce subscription business in a number of areas, including: Growing your brand loyalty ..read more

Going multichannel is an important step for any growing ecommerce business. Whether you start on Shopify, Etsy, BigCommerce, or your own direct-to-consumer store, diversifying to other channels allows you to spread risk, find new markets, meet new customers, and secure your business against changing platform requirements. At the same time, that diversification can introduce a nightmare of logistics issues. Selling through multiple channels can mean overselling, needing overstock to prevent overselling, and other warehousing issues. You might quickly find that your job changes from store manage ..read more