I Manage Products
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Want to learn how to be a better, stronger Product Manager? I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
I Manage Products
1d ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
product flowers
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
Product people are tired of being held up to unrealistic standards
It important to remember what’s in your control and what isn’t
Now is the time to be extra rigorous with finding product-market fit
hello
Some guy called Marty Cagan has released a new book, Transformed. Apparently he’s a big deal in product management*. His views in the book and recent interviews have riled some product people ..read more
I Manage Products
2w ago
Hi Jock,
My product currently has one tier of per-seat pricing for all customers. I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start?
Thanks,
M
Hi M,
There’s lots to consider about pricing strategies, so here’s a potted summary of a few things to think about.
Kano model
Given you want to differentiate your pricing for different user / customer segments, one starting point to consider is the Kano model. This is a way to assess how different features of your product are valued in different ways by users. Remember that all features beco ..read more
I Manage Products
2w ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
talk show product manager
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
Brand provides emotional context, which creates a contact between you and your customers
Brands evoke a subtle mix of people’s hopes, dreams and aspirations
Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture
hello
If you’re responsible for your product as a whole, you should give some consideration to its brand. Brand is not ..read more
I Manage Products
3w ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
product a
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater
Product success comes from the way its product manager makes decisions, thinks, communicates and relates
hello
The job market for product managers is in a weird place at the moment. On one side, the tech sector has been hit by layoffs, right, left and centre. On the other ..read more
I Manage Products
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
product babies
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
“First comes the crowd, then comes the funding.” — Brad Guigar
Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash
Make sure you repay your campaign backers’ loyalty, faith, and patience
hello
There is a certain type of product manager who, after working for other people for a while, boldly embarks on their own venture. Whether or not they succ ..read more
I Manage Products
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
hail to the product
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
Navigating change is hard because we don’t want to be seen as villains
Don’t simply cut-and-paste another company’s organisational model without understanding the context
Consider how the members of your team will understand the change, embrace it, and work through it
hello
Last year I attended a panel discussion featuring Randeep Sidhu. During the COVID-19 pandemic, he was responsible for ..read more
I Manage Products
1M ago
Hi Jock,
My product roadmap is not getting the right information across to other people in my company. In particular, my customer success and marketing teams are struggling to plan their work for upcoming product releases. I’m also not sure how I can show my roadmap’s relationship to the half-yearly OKRs we set. How can I improve it?
Thanks,
J
Hi J,
First and foremost, your product roadmap is a communication tool, so if people are taking away the wrong message or not getting the information they need from it, then it may be worth rethinking how you present the information.
Extract a release ..read more
I Manage Products
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
everything in its right product
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
A precursor to alignment is a clear product strategy
Alignment needs you to tell the same story over and over
Creating an assumption map can help to verify whether the team is actually aligned
hello
We talk about alignment all the time in product management. The nuance for me this week has been the difference between superficial and deep alignment.
I’m defining superficial alig ..read more
I Manage Products
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
banana product
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
Scenario analysis frees you to consider how things would be different without limiting constraints
Innovation can occur when challenging received wisdom on what is possible or not
Scenario analysis can also help you to consider alternate strategies in a dynamic market
hello
Interesting things start to happen when we ask the question ‘what if?’
Marvel Studios’ What If …? (Credit: Disney)
For yea ..read more
I Manage Products
2M ago
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Subscribe to PRODUCTHEAD
i might be wrong
every PRODUCTHEAD edition is online for you to refer back to
tl;dr
In business, certainty tends to be rewarded, even if artificial
Beliefs save cognitive effort and so are difficult to dislodge
The scientific method allows us to constructively try to disprove beliefs
We can retrain ourselves not to associate uncertainty with negative outcomes
hello
Crime writers the world over are going to have to rework their nascent plot lines. It turns out that fingerprin ..read more