PRODUCTHEAD: A little (self-)respect
I Manage Products
by Jock Busuttil
1d ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD product flowers every PRODUCTHEAD edition is online for you to refer back to tl;dr Product people are tired of being held up to unrealistic standards It important to remember what’s in your control and what isn’t Now is the time to be extra rigorous with finding product-market fit hello Some guy called Marty Cagan has released a new book, Transformed. Apparently he’s a big deal in product management*. His views in the book and recent interviews have riled some product people ..read more
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I want to update my pricing strategy. Where do I start?
I Manage Products
by Jock Busuttil
2w ago
Hi Jock, My product currently has one tier of per-seat pricing for all customers. I want to change my pricing strategy to cater differently for SMEs and enterprise customers. Where do I start? Thanks, M Hi M, There’s lots to consider about pricing strategies, so here’s a potted summary of a few things to think about. Kano model Given you want to differentiate your pricing for different user / customer segments, one starting point to consider is the Kano model. This is a way to assess how different features of your product are valued in different ways by users. Remember that all features beco ..read more
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PRODUCTHEAD: On brand
I Manage Products
by Jock Busuttil
2w ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD talk show product manager every PRODUCTHEAD edition is online for you to refer back to tl;dr Brand provides emotional context, which creates a contact between you and your customers Brands evoke a subtle mix of people’s hopes, dreams and aspirations Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture hello If you’re responsible for your product as a whole, you should give some consideration to its brand. Brand is not ..read more
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PRODUCTHEAD: When everyone’s using genAI to apply for jobs
I Manage Products
by Jock Busuttil
3w ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD product a every PRODUCTHEAD edition is online for you to refer back to tl;dr Larger companies are far more likely to hire for intern, junior or associate level PM positions, but competition will be greater Product success comes from the way its product manager makes decisions, thinks, communicates and relates hello The job market for product managers is in a weird place at the moment. On one side, the tech sector has been hit by layoffs, right, left and centre. On the other ..read more
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PRODUCTHEAD: A deep dive into crowdfunding
I Manage Products
by Jock Busuttil
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD product babies every PRODUCTHEAD edition is online for you to refer back to tl;dr “First comes the crowd, then comes the funding.” — Brad Guigar Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash Make sure you repay your campaign backers’ loyalty, faith, and patience hello There is a certain type of product manager who, after working for other people for a while, boldly embarks on their own venture. Whether or not they succ ..read more
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PRODUCTHEAD: Navigating change
I Manage Products
by Jock Busuttil
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD hail to the product every PRODUCTHEAD edition is online for you to refer back to tl;dr Navigating change is hard because we don’t want to be seen as villains Don’t simply cut-and-paste another company’s organisational model without understanding the context Consider how the members of your team will understand the change, embrace it, and work through it hello Last year I attended a panel discussion featuring Randeep Sidhu. During the COVID-19 pandemic, he was responsible for ..read more
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How do I make my product roadmap a better communication tool?
I Manage Products
by Jock Busuttil
1M ago
Hi Jock, My product roadmap is not getting the right information across to other people in my company. In particular, my customer success and marketing teams are struggling to plan their work for upcoming product releases. I’m also not sure how I can show my roadmap’s relationship to the half-yearly OKRs we set. How can I improve it? Thanks, J Hi J, First and foremost, your product roadmap is a communication tool, so if people are taking away the wrong message or not getting the information they need from it, then it may be worth rethinking how you present the information. Extract a release ..read more
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PRODUCTHEAD: In search of deeper alignment
I Manage Products
by Jock Busuttil
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD everything in its right product every PRODUCTHEAD edition is online for you to refer back to tl;dr A precursor to alignment is a clear product strategy Alignment needs you to tell the same story over and over Creating an assumption map can help to verify whether the team is actually aligned hello We talk about alignment all the time in product management. The nuance for me this week has been the difference between superficial and deep alignment. I’m defining superficial alig ..read more
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PRODUCTHEAD: What if …?
I Manage Products
by Jock Busuttil
1M ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD banana product every PRODUCTHEAD edition is online for you to refer back to tl;dr Scenario analysis frees you to consider how things would be different without limiting constraints Innovation can occur when challenging received wisdom on what is possible or not Scenario analysis can also help you to consider alternate strategies in a dynamic market hello Interesting things start to happen when we ask the question ‘what if?’ Marvel Studios’ What If …? (Credit: Disney) For yea ..read more
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PRODUCTHEAD: Beliefs and uncertainty
I Manage Products
by Jock Busuttil
2M ago
PRODUCTHEAD is a regular newsletter of product management goodness, curated by Jock Busuttil. Subscribe to PRODUCTHEAD i might be wrong every PRODUCTHEAD edition is online for you to refer back to tl;dr In business, certainty tends to be rewarded, even if artificial Beliefs save cognitive effort and so are difficult to dislodge The scientific method allows us to constructively try to disprove beliefs We can retrain ourselves not to associate uncertainty with negative outcomes hello Crime writers the world over are going to have to rework their nascent plot lines. It turns out that fingerprin ..read more
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