As an ecommerce business owner, you rely on shipping to get your products to customers in a timely and efficient manner. Unfortunately, package loss, delay and damage can occur, which can negatively impact your bottom line. Understanding the financial impact of these risks is critical to ensuring your business remains successful in the long term. Package loss is a common risk for ecommerce businesses, and it can occur for a variety of reasons. Packages can be lost in transit due to theft, misdelivery, or even a simple mistake by a delivery driver. Regardless of the cause, the financial impact ..read more

Are you an ecommerce business owner looking to improve your online performance? If so, it’s time to consider using Google Analytics 4 (GA4) to track your website. In this post, we’ll explain why GA4 is the future of ecommerce tracking, why you need to make the switch, and what benefits you can expect. What is Google Analytics 4? Google Analytics 4 is the latest version of Google’s analytics platform, which provides a more comprehensive and granular approach to tracking user behaviour. Unlike the old version, GA4 uses an event-based data model that tracks every user interaction on your website ..read more

The story of Catori Collection is one many aspiring business owners will find both relatable and inspirational.  Meet Candice Gaugain – a psychotherapist based in South East London. Candice has always had an interest in crystals and the healing energies and vibrations they can bring. She loved buying bracelets made of her favourite crystals and the idea that she could bring something so beautiful and influential around with her anywhere she went.  Candice decided to try her hand at making her own bracelets, learning how by watching YouTube tutorials and a bit of trial and error. Sh ..read more

Building a successful brand is no easy feat- it takes hard work, dedication, and a keen eye for design and quality. That’s why we’re excited to feature Simon Carter, a menswear brand that has been in business for over three decades. Simon Carter, the owner and founder of the brand of the same name, started his business by accident. With a degree in immunology, Simon’s foray into the world of fashion was a hobby that turned into a full-blown business. He began by buying and selling vintage clothing while he was a student studying immunology, and eventually got a job in a department store in nor ..read more

As an ecommerce business owner, you understand how critical it is to build strong relationships with your customers. Not only do loyal customers spend more money, but they also become advocates for your brand, helping to drive new business through word-of-mouth marketing. One of the most effective ways to build and nurture these relationships is through ecommerce newsletter campaigns. In this article, we’ll explore how you can use newsletters to build customer relationships and drive sales for your ecommerce business. Whether you’re just starting out with newsletter campaigns or looking to imp ..read more

The temperatures outside are near freezing, and while most of us are at home and bundled up warm on the couch, Kath and Cath of Seabirds LTD will be swimming in the sea.  The two ladies began sea swimming a few years ago and quickly realised that it wasn’t the crazy hobby that they had previously thought it to be, but in actuality, it was an amazing activity for both physical and mental health. They thought to themselves, why isn’t everyone doing this?  Medically, sea swimming (specifically in cold water) is beneficial for the body because it resets the parasympathetic nervous syste ..read more

EKM, a UK ecommerce website platform, and ChannelGrabber, a multichannel order management software provider, join forces to explore the power of becoming a multichannel ecommerce retailer. Perhaps you are already selling on one sales channel, selling through a website created on EKM, or you have become an established retailer on a marketplace such as OnBuy. The next step is to utilise a multichannel presence, one that combines Direct To Consumer (DTC) with Marketplaces, such as Amazon, eBay, OnBuy and Etsy, to leverage as many opportunities as possible. Sounds simple right?  In theory, ma ..read more

Subscription-based models are becoming increasingly popular among consumers and ecommerce merchants alike. So popular, in fact, that the growth rate for subscription ecommerce has reached 68% and the industry is expected to reach £388.2 billion (US$ 478.2 bn) by 2026.  The first thing you may think of when it comes to subscriptions is probably digital services like Netflix, but there are countless other industries that have exploded onto the scene. We’ve created the list below to give you an idea of the 6 most successful ecommerce subscription product ideas.  Grooming and Beauty Prod ..read more

So you want to grow your business and come up with a plan for the new year? You’ve come to the right place, in this blog we’re going to discuss some of the best ways to grow your business and who you should do it with.  Why should I grow my business?  If you already have a business and it’s doing well, congrats! You’ve done well to get it running in the saturated market that is online business. But here’s the thing, it’s a very saturated market which means people are trying to get ahead of one another constantly. This unfortunately means that if you don’t expand and try new things wi ..read more

The improvements to the Aerial theme include new sections for blog posts, newsletter signups, embed code, a dedicated text area and more variants for the footer section and info bar. BLOG POSTS You can now display your blog posts on other pages of your shop such as the homepage. This only works with the EKM Blog feature. This is a great opportunity for you, to not only start a blog but to also promote your existing content. Displaying blog posts on other pages of the shop is only available on Aerial or if you have a custom design. NEWSLETTER SIGNUP This is a dedicated section for you to promo ..read more