Online reviews of your business and its products are great tools for generating trust in your business. Consider these statistics: 93% of consumers say that reading online reviews had an influence on their purchase decisions, and customers are willing to spend 31% more on a business that has excellent customer reviews. Whether they appear on your website itself, your social media pages, on other sites where your products are sold, on popular review sites like the BBB or Google My Business, the importance of good (and recent) customer reviews cannot be overstated. The difficulty comes when try ..read more

In ecommerce, integrating a reliable payment solution is crucial for completing sales. While this is straightforward for most online stores, those in high-risk industries often face challenges finding suitable payment processors. At Volusion, we simplify this process by partnering with Fort Point Payments, a specialized payment solution for high-risk sectors such as CBD, firearms, and furniture. Understanding High-Risk Processing Major payment companies like Stripe and Square categorize businesses as high-risk based on several factors: Transaction size: Large transactions can lead to concern ..read more

When you have customers in your online store, the last thing you want is for them to leave your ecommerce store before completing their purchase. You want to make the checkout process as easy as possible to let them quickly and efficiently complete their purchase. To prevent customers from abandoning their carts, Volusion offers Premium Checkout and Volusion Payments Powered by Stripe to speed up and simplify the checkout process. Premium Checkout When you attract customers to your ecommerce site, you want to make it as easy as possible for them to complete a purchase. Volusion’s Premium Chec ..read more

Every day, millions of new blogs, articles, guides, and social media posts are published on the internet. Do you have effective content strategies in place that attract consumers to your ecommerce store? Watch our webinar replay hosted by Marketing Expert, Dominic Bejarano, as we explore 7 Tips for Great Content Marketing. Transcript: Dominic Bejarano: Hello, everyone, thank you for joining us today. My name's Dominic Bejarano. We're going to share a bit of content marketing tips today. So before we get started on that, just a little bit about myself. I am the lead content marketing strategi ..read more

In the bustling world of e-commerce, shopping cart abandonment stands as a formidable challenge for businesses aiming to maximize their online revenue. It refers to the phenomenon where shoppers add items to their virtual carts but leave the website without completing the purchase. This prevalent issue can significantly dent a company's bottom line and thwart its growth aspirations. However, armed with insights into the reasons behind abandonment and effective strategies to combat it, e-commerce business owners can mitigate this problem and enhance their conversion rates. The Whys Behind Aban ..read more

Are you ready to sell your auto parts online? Thanks to modern technology and ecommerce platforms (like Volusion), building an automotive store is easier than ever. Ecommerce platforms offer themes and the features and tools to quickly get your site up and running. Volusion offers critical elements to build your online auto store, including blocks to customize the templates, responsive designs, and key product features to give customers broader insight into the auto parts – like the ability to zoom in on the product images, longer descriptions, organizational tools, and more. To get started o ..read more

Building an online auto parts store can seem like an intimidating project. While you might excel at selling auto parts, website design and development may not be your strength. The good news is that you don’t have to be a developer to create an automotive website. With new technology and great ecommerce platforms (like Volusion) available, it’s easier than ever to get your online auto parts store up and running. Create a Strategy for Your Site Before you start building your website, you need to determine its purpose and how you want your customers to interact with it. First, determine if you ..read more

Is your finance or accounting resource constrained? If so, you’re not alone. It’s time to consider tax compliance automation that can help you simplify your complex tax obligations and finance operations. Watch our webinar replay with our partner Avalara, Navigating Tax Compliance Hurdles: Overcoming Five Common Challenges, to explore how Avalara tax automation solutions can help ease the burden of compliance. Learn more about Avalara and how they can help you navigate tax challenges by visiting https://www.volusion.com/avalara-avatax ..read more

Smart lights turn your porch lights on at 6 PM. Smart thermostats turn your heat up just before you get home. Smart plugs turn off major appliances to save energy. All these “smart” things we rely on are the result of automation that exists to add convenience and help us save time. In your business, automation looks like posting social media updates on several platforms at once or sending upsell messaging to buyers via workflows. But there’s so much more to automation than social media and marketing. Accounting automation extends the same time-saving convenience to the financial side of your ..read more

When starting an online store, you first must take care of the basics – finding an ecommerce platform, listing products, setting up purchasing, and choosing a shipping carrier. Then, you can focus on getting people to your store through marketing. There are countless marketing techniques you can use, but there are some core, proven methods to start with, including search engine optimization (SEO), email marketing, SMS (text message) marketing, social media, and influencers. SEO Search engine optimization (SEO) is a term you might not be familiar with yet, but it’s essential for driving traffi ..read more