As a B2B Product Manager or Innovator, you’ve probably heard a million times about the importance of “understanding your users.” But what does it really mean to understand your users? And how can you use that information to build better products and get more buy-in from your stakeholders? There are many valuable frameworks like Personas and Jobs-To-Be-Done to articulate the ..read more

I had a great time as a guest on the Innovation Talks podcast by Sopheon. In this episode, Paul Heller, the host, and I discuss the complexities of innovation in a B2B context, and we dive deeper into examples of what it takes to innovate in hot areas like Energy and Climate. We also discussed critical topics of my book ..read more

Artificial intelligence (AI) has come a long way. The technology advancements have been impressive, and they come at lightning speed these days. Today, Generative AI is taking the world by storm, with applications (and risks) appearing to be endless. There is a lot of fantastic technology and also a lot of hype. Unfortunately, many companies latch onto the hype, and […] The post Customers Don’t Buy AI. They Buy a Solution to a Problem first appeared on Daniel Elizalde. The post Customers Don’t Buy AI. They Buy a Solution to a Problem appeared first on Daniel Elizalde ..read more

In this episode of the IoT Product Leadership podcast, we discuss how artificial intelligence is powering the Internet of Things. My guest is Keith Strier, Global Leader of Artificial Intelligence at EY. This is the second time I have a guest from EY in my show. In episode 16, I interviewed Aleksander Poniewierski, Global Head of IoT for EY, so I’m very excited to have this conversation with Keith to […] The post How Artificial Intelligence is Powering the Internet of Things first appeared on Daniel Elizalde. The post How Artificial Intelligenc ..read more

The post Cracking the Code: How to Access Elusive B2B Users for Product Discovery appeared first on Daniel Elizalde ..read more

B2B product innovation is the process of creating new products that generate increased value for your customers and your company. This means that for products to succeed, they need to solve a pain that customers are willing to pay for. While at the same time generating a significant return on investment for their company. Product innovation is not a destination. […] The post Demystifying the B2B Innovation Journey – A Map for Product Managers first appeared on Daniel Elizalde. The post Demystifying the B2B Innovation Journey – A Map for Product Managers appeared first on Daniel Elizalde ..read more

Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify   Episode Details – Product Innovation and Jobs to Be Done with Tony Ulwick Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a […] The post Product Innovation and Jobs to Be Done with Tony Ulwick first appeared on Daniel Elizalde. The post Product Innovation and Jobs to Be Done with Tony Ulwick appeared first on Daniel Elizalde ..read more

Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify   Episode Details – How to Price New B2B Products with Mark Stiving Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices? Mark Stiving returns to the show today to unpack his approach, which uses the concept […] The post How to Price New B2B Products with Mark Stiving first appeared on Daniel Elizalde. The post How to Price New B2B Products with Mark Stiving appeared first on Daniel Elizalde ..read more

Subscribe to the podcast on Apple Podcasts | Android | Stitcher | Spotify   Episode Details – Continuous discovery habits with Teresa Torres Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres! Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we dig into […] The post Continuous Discovery Habits with Teresa Torres first appeared on Daniel Elizalde. The post Continuous Discovery Habits with Teresa Torres appeared first on Daniel Elizalde ..read more

Episode Details – Losant’s Journey from Idea to Successful Enterprise IoT company with Charlie Key Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for enterprise IoT products and services. In this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance […] The post Losant’s Journey from Idea to Successful Enterprise IoT company with Charlie Key first appeared on Daniel Elizalde. The post Losant’s Journey from Idea to Successful Enterprise IoT company with ..read more