Sweet (But Not Too Sugary) Victory: Court Dismisses Lawsuit Over Sprout Foods Baby Food Labeling
Proskauer » Proskauer on Advertising Law
by Baldassare Vinti, Jennifer Yang and Isaiah D. Anderson
3w ago
Judge Richard Seeborg of the Northern District of California recently dismissed a putative class action alleging that Sprout Foods’s nutritional claims on its baby and toddler food labels misled consumers into believing that the products provide physical health benefits.  In their complaint, plaintiffs alleged that the products are “harmful both nutritionally and developmentally” due to allegedly high levels of free sugars. In rejecting these claims, the Court found that plaintiffs’ allegations were based on speculative research findings and hypothetical scenarios, which did not adequatel ..read more
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Proskauer Panel on Environmental Advertising Claims at ANA
Proskauer » Proskauer on Advertising Law
by Jeff Warshafsky, Nicole Sockett and Jennifer Yang
3M ago
Please join us on Tuesday, September 13, for a Proskauer panel at ANA covering the latest legal developments related to environmental advertising claims.  Our panelists, Jeff Warshafsky, Jennifer Yang, and Nicole Sockett, will discuss carbon offsets and lifecycle assessments, recyclability and recycled content claims, general environmental benefit claims, and other key takeaways from the FTC Green Guides, the NAD, and the courts.  You can register for the event with ANA here: Environmental Claims: Latest Legal Developments | Webinars | Events & Webinars | ANA.   ..read more
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“Born in the USA”?: Place of Origin Claims Take Center Stage in False Advertising Suits and FTC Enforcement
Proskauer on Advertising Law
by Baldassare Vinti, Anisha Shenai-Khatkhate and Briana Seyarto Flores
5M ago
It has been almost forty years since Bruce Springsteen first famously celebrated being “Born in the USA.” From an advertising industry perspective, this song’s lasting popularity is no surprise; as advertisers know, “Made in the USA” is often a selling point for American industries. The FTC knows this too. In late 2021, the FTC finalized a new rule cracking down on deceptive or misleading unqualified U.S. origin claims. The FTC’s new rule, which went into effect on August 13, 2021, does not create new substantive requirements for advertisers, but gives the FTC the ability to impose new, substa ..read more
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Sheep’s Clothing: Court Dismisses Lawsuit Over Allbirds’ Carbon Footprint and Animal Welfare Claims
Proskauer on Advertising Law
by Baldassare Vinti, Jennifer Yang and Amy Gordon
8M ago
Judge Cathy Seibel of the Southern District of New York recently dismissed a putative class action lawsuit challenging various environmental impact and animal welfare claims made by Allbirds in ads for its wool shoes.  In doing so, the court determined that plaintiff’s allegations, which largely consisted of criticisms of the wool industry in general, did not plausibly allege that Allbirds’s descriptions of its own practices were false or misleading. Dwyer v. Allbirds, Inc., 7:21-cv-05238-CS (S.D.N.Y. Apr. 18, 2022). Plaintiff’s complaint focused on two categories of claims: 1) claims abo ..read more
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Advertising Class Action Trends in 2021
Proskauer on Advertising Law
by Baldassare Vinti, Jeff Warshafsky, Jennifer Yang and Anisha Shenai-Khatkhate
9M ago
2021 saw well over 500 new class actions in the advertising space. With the number of these cases increasing, it is more important than ever for businesses to stay on top of the latest trends, including the types of products and claims that are being targeted.  Our full report, available here, goes into detail on these points and others.  This post summarizes some of the key takeaways. Food & Beverage As in past years, the Food & Beverage industry remained a main target of the plaintiffs’ bar in 2021. Ingredient claims remained the main focus. While 2020 was the year of “vani ..read more
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Key 2021 Decisions from the NAD and NARB
Proskauer » Proskauer on Advertising Law
by Baldassare Vinti, Jeff Warshafsky, Jennifer Yang and Anisha Shenai-Khatkhate
1y ago
With more than 80 closed cases, 2021 was another unprecedented year at the National Advertising Division and National Advertising Review Board. Proskauer’s False Advertising Group closely tracks these decisions from the advertising industry’s self-regulation system to stay apprised of the latest developments and trends, and has compiled a guide providing case summaries, with our insights and key takeaways, of key 2021 decisions from the NAD and NARB. This resource, organized by industry, will help advertisers stay up-to-date on current trends, best practices and recent important changes to NAD ..read more
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Crypto Chaos: EthereumMax Executives, Kim Kardashian, Floyd Mayweather, Jr., and Paul Pierce Sued in Cryptocurrency Advertising Class Action
Proskauer on Advertising Law
by Baldassare Vinti, Anisha Shenai-Khatkhate and Reut N. Samuels
1y ago
Cryptocurrency, social media, and celebrity or influencer endorsements have all been top of mind recently, including for advertisers. A newly filed lawsuit is asking a federal court to consider the intersection of these areas, with potential implications for advertisers looking to expand into the cryptocurrency space. EthereumMax executives (“Executive Defendants”) and a few well-known celebrities, including Kim Kardashian, Floyd Mayweather, Jr., and Paul Pierce (“Celebrity Defendants”) were recently met with a class action complaint in California federal court filed on behalf of all purchaser ..read more
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Instant Dismissal: Court Dismisses Instant Oatmeal Case against Whole Foods Market
Proskauer on Advertising Law
by Baldassare Vinti, Jeff Warshafsky and Reut N. Samuels
1y ago
Judge Rachel Kovner of the Eastern District of New York recently dismissed a putative class action challenging Whole Foods Market’s label claims that its Oats & Flax Instant Oatmeal contains “dehydrated cane juice solids” and is “100 % Whole Grain – 18g or more per serving.” Plaintiffs alleged these labels communicate that the oatmeal is sweetened using fruit juice rather than sugar, and that the product consists entirely of whole grains and no other ingredient. In dismissing plaintiffs’ claims, the court concluded that no reasonable consumer would be materially misled by these labels. War ..read more
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On Notice: Disclosing Unexpected Material Connections in Advertising
Proskauer on Advertising Law
by Baldassare Vinti, Anisha Shenai-Khatkhate and Jessica Griffith
1y ago
In this final installment of our “On Notice” series about the FTC’s Notice of Penalty Offenses Concerning Endorsements, we discuss when and how to properly disclose the existence of a material connection between an advertiser and an endorsing party. Per the FTC’s Notice of Penalty Offenses, “[i]t is an unfair or deceptive trade practice to fail to disclose a connection between an endorser and the seller of an advertised product or service, if such a connection might materially affect the weight or credibility of the endorsement and if the connection would not be reasonably expected by consumer ..read more
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On Notice: Unsubstantiated or Unrepresentative Testimonials
Proskauer on Advertising Law
by Baldassare Vinti, Jennifer Yang and Amy Gordon
1y ago
Continuing our “On Notice” series about the FTC’s Notice of Penalty Offenses Concerning Endorsements, we address the FTC’s prohibition against using testimonials to (1) make or imply unsubstantiated or otherwise deceptive performance claims even if such testimonials genuinely reflect the endorser’s own experience, and (2) misrepresent explicitly or implicitly that the experience described by endorsers of a product or service “represents the typical or ordinary experience of users.” The FTC cited several prior decisions in support of its Notice, including: Cliffdale Assocs., Inc., 103 F.T.C. 1 ..read more
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