JPMorgan’s pivot to advertising means all companies are adtechs now
Financial Times » Advertising
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1w ago
New venture has the potential to become a lucrative side hustle ..read more
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AI advertising start-up valued at $4bn after fundraising
Financial Times » Advertising
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2w ago
The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence ..read more
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Shares in Martin Sorrell’s S4 Capital fall 15% after revenues warning
Financial Times » Advertising
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2w ago
Advertising group suffers earnings hit as clients remain cautious on outlook ..read more
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UK regulator warns ‘finfluencers’ to adhere to advertising rules
Financial Times » Advertising
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3w ago
FCA says those who flout rules around financial promotions face potential criminal prosecution ..read more
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Upstart agencies tap into influencers
Financial Times » Advertising
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3w ago
Europe’s creator economy is growing rapidly as more consumers and brands turn from traditional media to online platforms ..read more
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Would a subscription model make social media better?
Financial Times » Advertising
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3w ago
These platforms aren’t free, and regulators are trying to manage the price ..read more
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‘We’re all maggots’: an audience with Jim Riswold, the copywriter behind some of Nike’s greatest adverts
Financial Times » Advertising
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1M ago
Jim Riswold powered Honda’s sales and ‘wrote like a god’ for Nike. After living with leukaemia for over 20 years and turning his focus to art, he contemplates one ‘hell of a round’ in the advertising world ..read more
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Biden plans ad blitz to capitalise on cash advantage over Trump
Financial Times » Advertising
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1M ago
Campaign will target swing states and comes on heels of president’s fiery State of the Union speech ..read more
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ITV profits fall by two-thirds on lower advertising revenues
Financial Times » Advertising
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1M ago
Broadcaster in ‘early stages’ of strategic restructuring as it focuses on digital streaming services ..read more
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Walmart is coming for your TVs
Financial Times » Advertising
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1M ago
Acquisition of Vizio shows the US retailer is serious about building a rival to Amazon Prime ..read more
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