Political ads could be heading to UK TV screens due to legal loophole
The Guardian » Advertising
by Jim Waterson Political media editor
10h ago
Exclusive: ITV is considering taking paid ads from parties on its streaming platform where ban does not apply Some viewers are already irritated by the adverts interrupting shows on the ITV catchup service. But they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer. ITV is considering taking paid ads from political parties for the first time during the upcoming general election thanks to a loophole in broadcasting law ..read more
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‘Smell is really important for social communication’: how technology is ruining our senses
The Guardian » Advertising
by Ned Carter Miles
3d ago
Scientists say an overreliance on sight and sound is having a detrimental effect on people’s wellbeing and that our devices should deliver a multisensory experience “Wait a minute, wait a minute. You ain’t heard nothing yet.” So went the first line of audible dialogue in a feature film, 1927’s The Jazz Singer. It was one of the first times that mass media had conveyed the sight and sound of a scene together, and the audience was enthralled. There have been improvements since: black and white has become colour, frame rates and resolutions have increased and sound quality has improved, but the m ..read more
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OJ Simpson obituary
The Guardian » Advertising
by Michael Carlson
5d ago
Former American footballer and actor who was acquitted of the murder of his former wife, Nicole Brown, and her companion, Ron Goldman, in the 1995 ‘trial of the century’ On the American football field, OJ Simpson ran around, past and through defenders with almost unmatched success. “The Juice” had legendary status, as both a collegian and a pro. Undeniably handsome and charismatic, he appeared in films and on TV, and was known in the US for a Hertz television commercial in which he sprinted through an airport, hurdling all obstacles ..read more
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Catholics’ fury as Italian TV ad depicts nuns eating crisps for communion
The Guardian » Advertising
by Angela Giuffrida in Rome
1w ago
Viewers’ association accuses Amica Chips of resorting to blasphemy in order to increase sales An Italian TV advert that depicts nuns eating crisps instead of altar bread while receiving holy communion has been accused of blasphemy by an outraged association of Catholic TV viewers. The 30-second advert for Amica Chips – one of Italy’s top crisps brands – takes place in a monastery and opens with nuns preparing to receive holy communion. Their mother superior realises that the tabernacle is empty of hosts, and so fills it with crisps ..read more
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Instagram ads in UK promoting ‘butt lifts’ in Turkey as part of holidays in potential breach of rules
The Guardian » Advertising
by Sarah Marsh Consumer affairs correspondent
1w ago
Watchdog warns cosmetic surgery providers abroad as analysis reveals thousands of Facebook adverts A post on Instagram shows the back of a woman in tight blue leggings, her lower body taking up most of the frame. The words “Temptingly sexy curves ahead … Ready to turn heads and break hearts?” are written in the caption. It is from a company offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad. The advert is one of thousands on social media promoting cosmetic surgery tourism by companies in Turkey to UK residents, including gastric band operations, hai ..read more
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Katie Price Instagram post banned by advertising watchdog over diet claim
The Guardian » Advertising
by Alex Hern
1w ago
Sponsored video promoted low-calorie diet without encouraging users to take medical advice, regulator rules A post on Katie Price’s Instagram account has been banned by the UK’s advertising regulator for irresponsibly encouraging a low-calorie diet, while simultaneously failing to disclose it was an advert and making unauthorised weight loss claims. The Instagram reel, a video shared on the model’s account in August 2023, depicts her making meals throughout the day and talking about her efforts to lose weight while repeatedly promoting the Skinny Food Co line of low-calorie meals ..read more
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Nationwide TV ads starring Dominic West banned as misleading
The Guardian » Advertising
by Jane Croft
2w ago
ASA says sneering bank manager character wrongly suggests building society has not closed any branches Adverts featuring the actor Dominic West as a sneering bank manager will be pulled from TV in their current form after the advertising watchdog ruled they were misleading because they wrongly suggest that the building society had not closed branches. The Advertising Standards Authority (Asa) received 281 complaints, including one from rival lender Santander, about the advert, which ran in October and November. The Nationwide campaign took a swipe at high street banks that have been closing br ..read more
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‘We know the community is over it’: how self-regulation of gambling ads came unstuck minutes into an AFL game
The Guardian » Advertising
by Henry Belot
2w ago
Clubs and bookmakers have set their own restrictions as campaigners await a decision on a proposed ban Follow our Australia news live blog for latest updates Get our morning and afternoon news emails, free app or daily news podcast Just minutes after the first bounce in a round one AFL game, families watching on free-to-air television were exposed to more than 70 gambling ads – and all before 8pm. The fluorescent ads for gambling giant Tabcorp were splashed on digital billboards, despite the company previously declaring there was “too much advertising” and that change was necessary to protec ..read more
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Readers reply: why are Britain’s rules around advertising alcohol and tobacco so different?
The Guardian » Advertising
by
2w ago
The long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical concepts Why is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by email Send new questions to nq@theguardian.com ..read more
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Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories’ targets
The Guardian » Advertising
by Shanti Das, Home affairs correspondent
2w ago
Analysis shows content is aimed at working-class over-50s, and plays on fears of crime, stirs anger and pushes conspiracy theories Are you a cleaner or builder who likes Primark, the pub or reality TV – but doesn’t care about the environment? If yes, the Conservative party wants your vote. These are some of the interest categories used by the campaign team for the Tories’ candidate for London mayor, Susan Hall, to target audiences on social media ..read more
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