Marketing data is always evolving. From finding new ways to track data to refining metrics, Google Analytics has laid the foundation for marketers and clients to collect information and examine it accordingly. However, like all software, Google Analytics needs an update from time to time. So, what’s new? What can you expect? And when do you have to switch to the latest version? Stream answers all of that by taking a closer look at GA4 in our latest webinar. Google Analytics 4 Rollout The latest version of Google Analytics will become the default software on July 1st, 2023. Google Analytics 4 ..read more

Social media, email, sidebar ads, direct mail—there are so many ways to reach a customer. With this explosion of options comes the need to promote your business across all these markets. In many cases, attempting to reach many different markets can lead to an identity struggle—especially if you take a different approach with each medium—but it doesn’t have to be that way. That’s where branding comes in. Let’s remember this forgotten art with the team at Stream Companies. Branding vs Advertising Branding is your company’s identity. It should guide the messaging you include in your advertising a ..read more

When it comes to advertising and digital media, things are always changing. So, how can you keep your strategy for SEO, Paid Search, and Social Media up to date when everything moves quickly? That’s where you can rely on your experienced marketing partner, like Stream Companies. We’re consistently keeping an eye on new trends and technologies. Let’s explore some of the latest updates in digital and media and how they can help you further your campaigns. SEO As far as Search Engine Optimization goes, the biggest thing on the horizon is almost a year away. However, it’s still a good idea to ..read more

It’s clear as can be that TikTok is one of the greatest untapped social media resources for businesses. Statistics alone tell the story: Active TikTok Users: More than 1 billion Active Users in the U.S.: 80 million Average household income of average user: $100,000 annually The number of TikTok users has long surpassed Instagram and is expected to surpass Facebook within the coming year. In 2021, users spent 3X as much time watching TikTok content as they did watching Netflix content. So, with all this potential, how can you leverage it to benefit your business? Stream Companies keeps ahead ..read more

What secret ingredient does your search engine marketing (SEM) campaign need to succeed in 2022? It’s time to take stock once more and adjust to a new reality! For many, that means rethinking strategy based on the latest best practices and trends.  But first, what is SEM? A strategy used to increase the visibility of a website in search engine results pages (SERPs), it’s essential for success in the digital space. After all, most purchases begin with an online search. Your job is to get your business seen between that first search and the (hopefully) end purchase. At Stream Companies, w ..read more

In the modern world of marketing, metrics are more important than ever. You’ve no doubt heard the old saying, “If you can’t measure it, it doesn’t exist.” That said, marketing can be an especially difficult field in which to measure your efforts with any sort of reliability. With so many moving parts and qualitative factors, how do you find a measure that is useful—and consistently so? Nowhere is this problem more apparent than in search engine optimization, or SEO. How can SEO experts set a benchmark for success for their keyword groups’ performance? The solution marketers have come up with ..read more

What secret ingredient does your search engine marketing (SEM) campaign need to succeed in 2021? It’s time to take stock once more and adjust to a new reality! For many, that means rethinking strategy based on the latest best practices and trends.  But first, what is SEM? A strategy used to increase the visibility of a website in search engine results pages (SERPs), it’s essential for success in the digital space. After all, most purchases begin with an online search. Your job is to get your business seen between that first search and the (hopefully) end purchase. At Stream Companies, w ..read more

If you’re fluent in the realm of digital marketing (or semi-fluent, even!), you have probably heard buzzwords like “CRM” and “SEM” more than a few times. We know, we know—so many acronyms! The marketing world is filled to the brim with three-letter abbreviations, ranging from SEO to PPC. It can be hard to remember them all, but trust us: these two are need-to-know. CRM and SEM are more than just buzzwords—or buzz acronyms, if you want to be more accurate. They are tools and strategies you can’t live without if you want to optimize your marketing for the new digital reality. At Stream Compani ..read more

You may be overlooking one of the most powerful tools in your arsenal when it comes to local search engine optimization, or SEO. Do we have your attention? We’re talking, of course, about Google My Business. Your business may already have a Business Profile to its name, whether or not you created it or have gone the extra mile to claim it. Even if both are true, you may not be getting the best possible value from your profile. We’re here to show you seven ways to optimize your Google My Business page and attract more in-market consumers! See what makes this free tool so unique and contact us ..read more

So, what’s on the marketing agenda for 2021? At Stream Companies, we want to shine our spotlight on the latest digital and Google trends in the pipeline. You should know these predictions to thrive in the latest phase of the Digital Age.      Google’s leadership has recognized these trends. In fact, several of them come straight from the world’s largest search engine itself! Google Is Driving a Revolution in Data Ethics A renewed focus on data ethics is a welcome benefit for people who go online—in other words, most of us! We all expect the brands that collect our data to ..read more