In a world where you can interact with virtual influencers and pets, there’s now a chance you might be wearing something designed with the help of artificial intelligence. TGF recently ‘collaborated’ with AI design platform Midjourney on the design of its TGF t-shirts and tote bags. TGF senior art director Michelle Vohan and senior designer Alana Howitt worked with the Midjourney AI on the project. “It was a great lesson in briefing,” Michelle says. The AI uses the word prompts we supply to create a set of images which we then feed back on to see iterations and improvements. Some of the first ..read more

I was at an event recently – I can’t really say what it was, and certainly won’t mention who was there – where the topic of confidentiality came up. It became clear in the course of the day that there was less than perfect agreement on the concept. While many of us here on the Internet pretty much have “information wants to be free” tattooed on the back of our mouse hand, confidentiality has its place. People knowing that their opinions, their identity, or both will remain secret will probably speak freely and share information in a way they might not if they knew it would be made public. The ..read more

Karangahape Road turned orange last Thursday night as local independent ad and design agency The Goat Farm celebrated its tenth and a bit birthday. The bash was originally scheduled for February, but the bastard virus derailed that plan. 100 or so clients, staff and partners past and present joined TGF in its neighbouring studio / event space The Ever Room for a celebration of more than a decade’s work on clients including Vector, Graham Norton’s Wines and Spirits (Invivo), HRV and Kiwi Wealth. Not surprisingly, the crowd was well watered thanks to the generosity of Invivo and Hallertau. TGF f ..read more

If truth is the first casualty of war, then the Covid-19 pandemic shows every sign of being one. Three months since the first reported case, reliable information is becoming as rare as toilet paper, face masks and a busy Chinese restaurant.  The other parallel is more sobering. As far as we know, the virus’s mortality rate is about 3 percent. That’s about the same percentage of the world’s population that died in World War 2. There are differences, of course. It’s almost impossible that everyone on the planet will catch the disease and that no cure will be found. And while the WW2 losses were ..read more