Keeping Your Business Social Media Safe
St. Gregory Group
by Stan Schulte
2M ago
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your account is hacked, customer support can do little to help, and it normally takes months to get access restored, if you can get it back at all. Being proactive in defending your social media accounts is essential in the current digital environment, and there are s ..read more
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What Business Data Privacy Regulations Mean To You
St. Gregory Group
by Stan Schulte
5M ago
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell, transfer, and handle their personal information. While there isn’t yet an overall federal regulation standard in the U.S., one law—the California Consumer Privacy Act (CCPA)—is one of the most comprehensive consumer privacy laws passed in the digital age. The CCPA in particular has helped shape how businesses need to handle consumer information. Whi ..read more
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Digital Acronyms And The Ones You Need To Know
St. Gregory Group
by Stan Schulte
5M ago
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven. If you know these 9 digital acronyms, you’ll gain critical insight into the core goals of your marketing dollars. KPI – Key Performance Indicator – This one is fairly straightforward: It’s the goal for your digital marketing dollars and how they’re performing based on your tactics and activations. If you’re looking to drive users to your website, t ..read more
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What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers?
St. Gregory Group
by Josh Roflow
7M ago
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal, the truth is there is more to a brand and its status in the market today than just a nice logo. Namely, how well a brand utilizes ambassadors, thought leaders, and influencers. Every Employee is an Ambassador Everyone who works at a company should think of themselves as an ambassador. The ..read more
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Multichannel vs. Omnichannel Marketing – What’s Best for Your Business
St. Gregory Group
by Stan Schulte
8M ago
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business.   What is Omnichannel Marketing? First, let’s dive in with omnichannel marketing, as it’s one of the buzzier approaches in recent years. With omnichannel marketing, the focus is on the consumer rather than the product or service itself. So, the ..read more
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How to Develop Blog Ideas
St. Gregory Group
by Stan Schulte
9M ago
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now! If you’re looking for low-hanging fruit for your marketing and sales teams, you can’t go wrong with a blog. A well-written, informative blog can help your website rank better on search engines like Google. While increased organic traffic is always nice, perhaps more importantly, a blog can help build trust among prosp ..read more
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4 Rules for Cause Branding with a Case Study
St. Gregory Group
by Daniel Lally
9M ago
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by the values and practices they associate with your brand. And this trend has lasting implications for brands, as the cohorts who report the strongest affinity for cause branding are post-Millennials, who are today making preferred-brand decisions that can last another half-century. But the ..read more
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How to Develop Blog Ideas
St. Gregory Group
by Stan Schulte
9M ago
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now! If you’re looking for low-hanging fruit for your marketing and sales teams, you can’t go wrong with a blog. A well-written, informative blog can help your website rank better on search engines like Google. While increased organic traffic is always nice, perhaps more importantly, a blog can help build trust among prosp ..read more
Visit website
4 Rules for Cause Branding with a Case Study
St. Gregory Group
by Daniel Lally
9M ago
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by the values and practices they associate with your brand. And this trend has lasting implications for brands, as the cohorts who report the strongest affinity for cause branding are post-Millennials, who are today making preferred-brand decisions that can last another half-century. But the ..read more
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Maintaining Your Brand: Brand Style Guides 101
St. Gregory Group
by Kelly Ament
10M ago
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and sometimes purple? Of course not. That’s because the biggest names in town know how important it is to maintain their brand. Why is maintaining your brand so important? In a nutshell, it’s because people personify companies (aka, they think of brands as people with distinct personalities). It’s why cust ..read more
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