Mastering Keyword Research: A Strategic Guide for Law Firms
American Academy of Estate Planning Attorneys – Estate Planning
by Rita Chaires
1d ago
Creating an effective online presence for a law firm hinges significantly on the mastery of keyword research. This process involves identifying and targeting specific terms and phrases that potential clients are likely to use when searching for legal services. This guide will explore how lawyers, particularly those specializing in areas like estate planning and elder ..read more
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Courts Allowing More Flexible Trust Amendments
American Academy of Estate Planning Attorneys – Estate Planning
by Tereina Stidd
1d ago
Just about a year ago, this blog examined the case of In Re Gregory Hall Trust, No. 361528 (Mich. Ct. App. March 16, 2023) (Should In Re Gregory Hall Trust Change the Way We Think About Amending Trusts?). In Hall, the upper court affirmed a lower court opinion holding that a spreadsheet created by the ..read more
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Client-Centric Solutions: Law Firm Software for Exceptional Service
American Academy of Estate Planning Attorneys – Estate Planning
by Prakash Sharma
1w ago
Every law firm wants growth, and this is one of the reasons why law firm marketing software is used. At the same time, satisfying the needs of your current clients will be job one, and studies show that good service can catapult ongoing growth. Compelling Statistics According to a recent marketing study, nearly 70 percent ..read more
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The Transformative Power of Coachability: How to Catalyze Your Growth
American Academy of Estate Planning Attorneys – Estate Planning
by Brianna Nordstrom
1w ago
The journey of transforming an estate planning firm into a beacon of excellence and innovation begins with a cornerstone principle: coachability. This vital attribute is the engine that powers growth, learning, and unparalleled service delivery in top estate planning firms. By weaving coachability into the fabric of your practice, you can chart a course toward ..read more
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Maximizing the Impact: Leveraging PPC and Facebook Ads for Law Firms
American Academy of Estate Planning Attorneys – Estate Planning
by Rita Chaires
2w ago
With the Internet now serving as the primary source of information for individuals seeking legal assistance, establishing a robust online presence is crucial for law firms aiming to attract clients. While organic search engine optimization (SEO) is essential, Pay-Per-Click (PPC) advertising and Facebook Ads offer potent tools to augment your digital marketing strategy. In this ..read more
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The “Juice” and an Executor’s Duties
American Academy of Estate Planning Attorneys – Estate Planning
by Tereina Stidd
2w ago
The recent death of Orenthal James (“O.J.”) Simpson brought back some interesting memories. I recalled the media’s fascination with the “Trial of the Century” starring O.J., himself, the “Dream Team” of lawyers representing him, and the victims, his beautiful ex-wife, Nicole Brown Simpson (“Nicole”), and her friend, Ronald Goldman (“Ron”). The media seemed to give ..read more
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Challenges and Strategies for Women in Law Firm Leadership Roles
American Academy of Estate Planning Attorneys – Estate Planning
by Erin Mathew
2w ago
In the legal profession, the journey to leadership is often paved with challenges, and for women, these hurdles can sometimes seem insurmountable. Despite advancements in gender equality, women continue to face unique obstacles on their path to leadership roles within law firms. However, with determination, resilience, and strategic approaches, women can overcome these challenges and ..read more
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Legal Tech Revolution: The Future of Law Firm Software
American Academy of Estate Planning Attorneys – Estate Planning
by Taylor Jones
2w ago
The ideal estate planning software for attorneys will have many attributes that simplify and streamline all aspects of legal practice management. There are hit-and-miss solutions out there that cover some of the bases, but they fall short in other areas. Fortunately, you can now obtain estate planning attorney software with some truly amazing capabilities that ..read more
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Overcoming Ego and Resistance: Embracing A Coachable Mindset
American Academy of Estate Planning Attorneys – Estate Planning
by Carrie Smith
2w ago
It happens all the time. A Member is excited about coaching, they want me to consult them and tell them what changes they should make, they tell me how badly they need to make some modifications in the way they are doing business. As soon as we discuss the pain points and discover clear solutions ..read more
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Measuring the Impact: Analyzing Email Marketing Performance for Law Firms
American Academy of Estate Planning Attorneys – Estate Planning
by Rita Chaires
2w ago
In today’s digital age, email marketing has emerged as a powerful tool for law firms to connect with clients, nurture leads, and drive business growth. However, launching an email campaign is just the beginning; understanding how to measure its effectiveness is crucial for optimizing future efforts. Understanding Lawyer Email Marketing Metrics Before diving into the ..read more
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