
World Branding Forum » Advertising
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Read the advertising archives from World Branding Forum (WBF). The aim is to advance standards in the branding industry for the good of the industry as well as consumers. This includes all those involved in the branding community, primarily those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide.
World Branding Forum » Advertising
2d ago
Being a massive advertising business, Google now changes its course in developing a transparent advertising system. After the launch of the “Ads Transparency Center,” one can see the advertiser behind any Google ad.
As soon as this search giant introduces this “searchable hub,” one can potentially explore verified advertisers. Moreover, you will also get to know about the targeted region of an ad and its advertisement running format.
It’s not the first time an online platform has offered visibility to this extent. Back in 2018 and 2019, Facebook and Twitter extended this ad transparency, respe ..read more
World Branding Forum » Advertising
3d ago
After becoming successful as a file transfer service, We Transfer extends its roots in the creator economy. We Transfer has paired up with producer “Jungle” for his upcoming album “Volcano.”
This unusual partnership aims to support artists, the music industry, and the provision of platforms for fans. On Monday, this British producer, “Duo Jungle,” announced the release of an upcoming album, “Volcano.” Following this, We Transfer starts a campaign, ‘Think It. Make It. Move It.”
After the announcement, this tech brand extended its support of Jungle’s highly anticipated album. Further, the We Tra ..read more
World Branding Forum » Advertising
3d ago
Elf Cosmetics and American Eagle Outfitters are ready to launch their makeup and skincare products. This cross-industry collaboration for the Gen Z audience has already set the trend in the beauty niche.
Interestingly, Elf cosmetics manufactures these products, while American Eagle encapsulates them in denim fabric.
Photo: Elf Beauty / American Eagle Outfitters
Both of these brands have raised the bar in their respective field. Elf cosmetics UK is famous for producing high-quality vegan and cruelty-free products. Whereas American Eagle Outfitters is a trademark in the clothing brand for produc ..read more
World Branding Forum » Advertising
1w ago
The food delivery app, Uber Eats, did something heartwarming for the Muslim community in the UK. After the sight of the crescent moon, it sets up billboards all across the UK. This campaign aims to highlight Muslim Iftar dishes and shows sundown timing for Iftar.
Uber Eats is an eminent online food delivery and ordering app delivering food to your doorstep. Its prompt customer service makes it a leading website. Further, it takes 30 minutes to home deliver grocery and restaurant items. Just go to the Uber Eats restaurant login and get your desired food.
Uber Eats also provides Iftar meals to f ..read more
World Branding Forum » Advertising
1w ago
Recently, at American Idol season 31 of 2023, Katy Perry was accused of mom-shaming a contestant. American Idol contestant called it a hurtful incident.
At the start of this month, an episode aired in which 25-year-old contestant Sara Beth Liebe appeared for the American Idol’s auditions. At that moment, Katy Perry, Lionel Richie’s and Bryan were on the American Idol judges panel.
The group of judges was astonished at Liebe’s age. They thought she might be a 16-year-old little girl. However, it was no less than a shock for them when Liebe turned out to be a mother of three children.
Katy Perr ..read more
World Branding Forum » Advertising
2w ago
Jupiter Artland is an epicenter of contemporary art lovers, present just on the outskirts of Edinburg. This 100-acre art land preserves the most giant and worth-watching art pieces ever.
Step into this magical place if you’re in the UK and don’t know what to do in Edinburg. Moreover, this sculpture park is a stunning place to appreciate outdoor spaces and exotic art. Jupiter Art land houses four internal gallery spaces to showcase breathtaking art.
Usually, people, after visiting National Portrait Gallery London, don’t miss out on the opportunity of visiting Jupiter Artland.
If you don’t know ..read more
World Branding Forum » Advertising
2w ago
The Oxford University logo, coined in 1400, contains elements full of significance. Being one of the oldest academic institutions in the world, it incorporates the most unique logo.
However, the university logo has changed over time. The primitive Oxford University logo exhibited the coat of arms, demonstrating both formal and ceremonial contexts.
On the contrary, the latest logo demonstrates an open book, exhibiting seven seals and three crowns. Further, one can notice seven seals on the left side of the book and crowns at the top and bottom sections of the logo.
This is truly an emblem ..read more
World Branding Forum » Advertising
2w ago
The year 2022 has been named after Avatar, as it was the highest-grossing film of 2022. However, what make it even more popular was its gamer tech revolutionizing filmmaking forever.
Avatar: The Way of Water has already been heralded by people for its worth-watching visual effects. Besides, it has been for runners in different categories at Oscars 2023.
Now, this relationship between gamer tech and Hollywood is becoming transactional. Even you have seen popular series and films based on these video games.
The Gamer Tech Behind Avatar
What left the audience in awe were those epic aquatic visua ..read more
World Branding Forum » Advertising
2w ago
This multiverse fantasy has dominated the Oscars this year – winning seven awards in a row. Right after watching ‘Everything Everywhere All At Once trailer’ people already declared it an “Oscar-winning’ movie.
What’s most exciting, our prediction has come true about Oscar Awards. You can Click Here to check what we said earlier.
Everything Everywhere All At Once is based on an interdimensional adventure, featuring a fractured family. Along with winning the Oscar award for Best Picture, it also bagged other awards, including best director, best-supporting actor, best actress, best editing, and ..read more
World Branding Forum » Advertising
2w ago
On its 100th anniversary in 2023, the Walt Disney Company announces a new immersive experience. These innovative installations will spread out to four themed rooms bringing Disney characters back.
This experience, called ‘Wonder of Friendship,’ will be available for London citizens from 12 May through 21 May. Later, this thrilling adventure will open in Berlin, Paris, and other locations.
Image Source: Disney
Hence, you’ll live your classic stories with modern AR and VR twist!
The Walt Disney Company is a multinational America-based company. It has been streaming endless movies and series for ..read more