Samsung’s Response to the Apple’s Controversial ‘Crush’ Ad
World Branding Forum » Advertising
by Jordan
2d ago
Samsung has countered Apple's 'Crush' ad with its clever 'Uncrush' campaign, underscoring the power of impactful advertising in shaping consumer perceptions. The article Samsung’s Response to the Apple’s Controversial ‘Crush’ Ad appeared first on World Branding Forum ..read more
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Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East
World Branding Forum » Advertising
by Nurul Rustam
4d ago
Club Med, renowned for its expertise in luxury all-inclusive vacations, is set to introduce its inaugural resort in the Middle East by unveiling the Club Med Musandam project. This landmark initiative, born out of a partnership between Club Med, Royal Court Affairs, and Omran Group, developers of Club Med Musandam, represents an investment surpassing US$100 […] The article Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East appeared first on World Branding Forum ..read more
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Crocs Reigns Supreme as the World’s Popular Fashion Brand
World Branding Forum » Advertising
by Nurul Rustam
6d ago
The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it’s the newest anti-ageing serum or a basic pair of socks. Brands that effectively craft a strong branding strategy are better positioned for growth and more likely to draw in new and repeat customers. […] The article Crocs Reigns Supreme as the World’s Popular Fashion Brand appeared first on World Branding Forum ..read more
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Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella
World Branding Forum » Advertising
by Nurul Rustam
1w ago
Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup chairs and experienced the most sought-after skincare treatments as a supermodel. Nevertheless, for her initial foray into creating a beauty brand, she has opted to delve into the fragrance industry. […] The article Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella appeared first on World Branding Forum ..read more
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Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom
World Branding Forum » Advertising
by Jordan
2w ago
Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences. The article Azazie, the Leading DTC Bridal Brand, Debuts Exclusive Showroom appeared first on World Branding Forum ..read more
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Supermodel Bella Hadid Debuts Luxury Fragrance Line, Ôrəbella
World Branding Forum » Advertising
by Nurul Rustam
2w ago
Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she’s spent countless hours in makeup chairs and experienced the most sought-after skincare treatments as a supermodel. Nevertheless, for her initial foray into creating a beauty brand, she has opted to delve into the fragrance industry. […] The article Supermodel Bella Hadid Debuts Luxury Fragrance Line, Ôrəbella appeared first on World Branding Forum ..read more
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Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab
World Branding Forum » Advertising
by Nurul Rustam
2w ago
The Estée Lauder Companies (ELC) and Microsoft Corp. have joined forces once more to establish an AI Innovation Lab. Utilising Microsoft’s Azure OpenAI Service’s generative AI capabilities, this partnership strives to cultivate inventive solutions that strengthen consumer relationships and expedite time to market, tailored with local relevance for ELC’s renowned beauty brands. “At ELC, technology […] The article Estée Lauder and Microsoft Join Forces on AI-Powered Beauty Innovation Lab appeared first on World Branding Forum ..read more
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Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag
World Branding Forum » Advertising
by Nurul Rustam
2w ago
Chanel’s renowned medium flap bag has experienced a recent price hike, surpassing the €10,000 mark for the very first time. Leena Nair, CEO of Chanel, has defended the brand’s premium pricing approach to Bloomberg, citing inflation alongside the utilisation of superior materials and meticulous craftsmanship. Nair emphasised that Chanel’s dedication to quality justifies the need […] The article Beyond Luxury: The Soaring Price of Chanel Iconic Flap Bag appeared first on World Branding Forum ..read more
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American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know
World Branding Forum » Advertising
by Nurul Rustam
3w ago
American Airlines is ramping up the inflight experience for the upcoming summer travel season, introducing premium enhancements to elevate the journey. Passengers can look forward to travelling in style, courtesy of revamped amenity kits and bedding and indulging in a selection of new dishes. Furthermore, a glimpse into the future promises an even more luxurious […] The article American Airlines Takes Summer Travel to New Heights with Premium Upgrades: What You Need to Know appeared first on World Branding Forum ..read more
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Lululemon Reveals Team Canada New Look For Paris 2024 Olympic
World Branding Forum » Advertising
by Nurul Rustam
1M ago
Lululemon, an activewear based in Vancouver, has revealed the summer athlete kit for Team Canada participating in the Paris 2024 Olympic and Paralympic Games. This occasion represents the brand’s second collaboration with Canada’s Olympic and Paralympic teams, yet it marks their first ever venture into designing athlete kits suitable for warm weather conditions. “At Paris […] The article Lululemon Reveals Team Canada New Look For Paris 2024 Olympic appeared first on World Branding Forum ..read more
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