Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
App Samurai » Mobile Advertising
by Umay
1w ago
4 MIN. READ WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to SKAdNetwork, AdAttributionKit is a new iOS framework designed to enhance ad attribution while prioritizing user privacy and providing developers with substantial updates and improvements. Let’s dive into it! First of all, let’s make it clear that SKAdNetwork is still here. Apple announced that AdAttributionKit has “full interoperability with SKAdNetwork”, meaning that it is built upon SKAdNetwork’s foundation with enhancements that ..read more
Visit website
Top 10 Mobile App Analytics Tools: Which is The Best One for You?
App Samurai » Mobile Advertising
by Umay
3w ago
9 MIN. READ With the rise of the digital age, app owners and marketers are increasingly driven by the need to understand the impact of their work. It’s important they get feedback and get actionable insights to refine their strategies. If you’ve ever wondered about the effectiveness of your app—how it influences users, how many people benefit from it, and through which channels they discover it—mobile app analytics is the answer. With mobile app analytics, you get a comprehensive data set and roadmap. Analyzing and shaping your marketing strategies require these tools. No matter if you’re a ma ..read more
Visit website
Mastering Apple Search Ads: A Comprehensive Guide to Boosting Your App’s Visibility
App Samurai » Mobile Advertising
by Umay
1M ago
Welcome to our guide to mastering Apple Search Ads! In this guide, we’ll explore the fundamental principles of Apple Search Ads, explore different campaign structures, and provide invaluable tips for effective campaign management. From keyword optimization to bid management and ad creative strategies, we’ll equip you with the knowledge and tools you need to navigate ASA campaigns successfully. Come join us in unlocking the power of Apple Search Ads and boosting your app marketing. Let’s dive in!  Understanding Apple Search Ads To understand Apple Search Ads, you need to learn the fundamen ..read more
Visit website
Play, Earn, Spend: Driving IAPs with Rewarded Playtime
App Samurai » Mobile Advertising
by Umay
2M ago
Adapting innovative strategies to captivate players and drive revenue is essential in mobile gaming. Rewarded Playtime, also known as Play-2-Earn, is one of these strategies that focuses on increasing lifetime value (LTV) and ultimately boosting in-app purchases (IAPs). Now, let’s dive into how this revolutionary model turns players into champions while maximizing the growth of mobile games. Understanding Rewarded Playtime To understand how P2E leads to increased IAP, we need to understand how Rewarded Playtime works. The model operates on a fundamental yet ingenious principle – rewarding play ..read more
Visit website
A Guide to Expanding Your App’s Reach with Oppo
App Samurai » Mobile Advertising
by Mark
2M ago
In the world of app marketing, finding new growth channels is perpetual. As app developers and marketers seek new ways to reach their users, Oppo’s ecosystem shines brightly on the horizon. Oppo offers fertile ground for app exposure and engagement through AppSamurai’s OEM solutions. Let’s dive into our guide and answer all the questions in mind! The Oppo Ecosystem  Smartphones Oppo’s smartphones cater to everyone, from budget-conscious consumers to tech geeks looking for the latest features. Known for innovation and design, Oppo has made a name for itself in the global smartphone market ..read more
Visit website
How to Promote Your App with Xiaomi
App Samurai » Mobile Advertising
by Jess
3M ago
App marketers are constantly searching for alternative growth channels to maximize their reach. One avenue that holds significant promise is Xiaomi’s ecosystem, which is renowned for its smartphones and MIUI operating system. With a growing user base exceeding 600 million, Xiaomi presents a fantastic opportunity for app developers to reach millions of active users across various devices. In this guide, we explore how developers and marketers can leverage Xiaomi’s ecosystem to maximize app exposure and drive engagement. Here’s the Overview of Xiaomi’s Ecosystem: SmartphonesKnown for its extens ..read more
Visit website
A Closer Look: Why Advertisers Use Fake Mobile Game Ads
App Samurai » Mobile Advertising
by Mark
4M ago
Have you ever found yourself clicking on a mobile game ad, expecting an exciting experience, only to realize that the game you downloaded doesn’t match the advertised content? Welcome to the world of fake mobile game ads, where deception and disappointment are everywhere. Let’s delve into the intricacies of these deceptive advertisements, examining their motivations, the different types, and what you need to know about them. Let’s dive in! What is a fake mobile game ad? What exactly constitutes a fake mobile game ad? These advertisements are designed to mislead users with exaggerated claims ab ..read more
Visit website
Valentine’s Day App Marketing: 10 Tips That Actually Work
App Samurai » Mobile Advertising
by Metehan
4M ago
Valentine’s Day isn’t just about romance—it’s a golden opportunity for apps to shine. With February 14th just a few days away, it’s time to amplify your app marketing efforts to improve visibility and engagement. To help you make the most of Valentine’s Day marketing in 2024, we’ve compiled 10 actionable tips to boost your app’s presence- and bonus ones for mobile games! The following strategies are designed to capture your audience, whether you’re in eCommerce, social media, or lifestyle apps. Let’s explore how to make your app stand out this Valentine’s Day! First, let’s look at some data ..read more
Visit website
Media Mix Modeling in Mobile User Acquisition: A Comprehensive Guide
App Samurai » Mobile Advertising
by Jess
5M ago
As more and more platforms and channels become available for user acquisition, determining the most effective strategy becomes increasingly critical. This is where Media Mix Modeling (MMM) comes into play. MMM, a sophisticated analytical tool, has revolutionized how marketers approach media spending, making it a critical component in the toolkit of modern mobile marketing. In this blog post, we’ll demystify MMM, show how it can be used to attract mobile users and give a roadmap for leveraging it. Fundamentals of Media Mix Modeling In essence, media mix modeling is a quantitative method of anal ..read more
Visit website
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
App Samurai » Mobile Advertising
by Christina
6M ago
OEMs (App Discovery) have gained popularity in recent years thanks to the native and premium placements offered to mobile marketers. In this blog post, we’ll explore OEMs, how they work, and why they are relevant to mobile marketers. Have a good read! What Is OEM? What is OEM Advertising?  The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” A company whose products are used in another company’s products sells the final product to users. Manufacturers can reduce costs by partnering with OEMs such as AppSamurai. OEM products cost less than marketing and ad ..read more
Visit website

Follow App Samurai » Mobile Advertising on FeedSpot

Continue with Google
Continue with Apple
OR