Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack and drain the mobile ad budgets of advertisers, and contaminate their datasets as a direct consequence. Mobile ad fraud can take many forms, but they all have the same goal: to generate revenue at the expense of advertisers and publishers. This is an updated guide for you to learn what kinds of ad frauds are out there so that you can better understand them and safeguard your advertising interests. Types of Mobile Ad Fraud Visibility/Impression Fraud ..read more

To provide your app’s users with the ideal ad experience, it’s important to select the right type of ad based on what your audiences want. Depending on your app and the nature of people’s interaction with it, there are different options available to you as a publisher. Each type of ad offers a unique experience that can engage users and help generate revenue for app owners that display them. The following is a breakdown of three main types of ads you can use: playable ads, playable video ads, and interstitial ads, the differences between them, their engagement, and which to choose for your app ..read more

Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways that truly engage users and encourage them to interact with you. While app ads are critical for any advertising campaign, app and business owners who are new to advertising may not be sure about which ads to develop and run. In this guide, we’ll review the different types of app ad formats you can use to communicate with audiences, along with ways to determine which format is right for you. Playable Ads One of the main types of ads you ..read more

Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able to raise billions of dollars in the digital marketing ecosystem. Even if you look at 2015 LUMAscape, you would see one thousand logos, and adtech investments have decreased in number and size over the last decade (graph from Crunchbase). If we look at the 2016 Appsflyer Performance Index Global Power Ranking, we faced a very different landscape. In 2021 it would be a tableau that would interest a marketer.  The beginnin ..read more

When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video ads that users can often skip after a certain amount of time has passed, but audiences tend to be much more responsive to interactive and playable ads.  Unlike static image ads or video ads, interactive and playable ads get users directly involved with the ad, which is invaluable if you want to attract more engagement. When people can interact with or “play” an ad, this takes the experience much further and is more likely to make an im ..read more

When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting your ads, they’ll be far less likely to connect with your audience and increase brand awareness or sales. To get the most from your marketing budget, building specific buyer personas around each segment of your audience is crucial. In this comprehensive guide to creating buyer personas, we’ll discuss what these tools are, why you need them, and how you can develop your own for your on-app advertising campaigns. What Is a Buyer Persona? Put sim ..read more

8 Best Ways to Promote A Crypto Mobile App After studying the apps you see in the following image, we found 8 ways to promote a mobile crypto app.  One or the other method might work for you. So, why not take a look at each one by one?    App Store Optimization – Take the Organic Path to Get Loyal Users As per AppRader, 50% of mobile users search stores for installing an app.    So optimizing for the app store is something you should do after launching your mobile cryptocrypto mobile app.   ASO brings you a large number of loyal users that last long.    ..read more

According to a Semrush analysis of the existing blog post, the following SEO keywords are worth optimizing for: how to find advertisers for your app best way to advertise mobile app how to promote paid mobile apps promoting paid mobile apps 10 Great Ways to Promote Paid Mobile Apps After developing an app, developers often find that the most difficult challenge comes when trying to both attract users and monetize the app. While developers may be willing to simply encourage people to sign up for their app for free, another challenge arises when they attempt to get these users to pay for prem ..read more

Every day, over 1,000 apps are submitted to both Google Play Store and the Apple App Store. It’s a challenge for developers to design an app that stands out from all the others. The task demands a lot of creativity in order to increase downloads which is essential if you want your app seen by more people. So what to do to promote your apps? Well, the best solution is to create the app install campaigns by using the most effective tool Google Ads. Similarly, this is also an ideal solution if your app downloads are stuck on or you want to increase downloads. Many of you will be thinking, why not ..read more

After creating your mobile app, the next thing you want to do is to get it into the market for people to use. There are various marketing channels to choose from but to get your app out and rolling; you need to give people what they want to see; VIDEOS. There is a common phrase that “a picture is worth a thousand words,” so you can imagine what a video is worth when marketing your app. But a perfect video at hand is only half of the journey. You need to find the proper video marketing channels to post your video and promote your app. You will therefore have to be very specific on the video mar ..read more