An Overview of Programmatic Advertising Options in 2021
Clix Marketing » Display Advertising
by Tim Jensen
3y ago
You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with researching programmatic advertising options. Whatever the motivation for your research, you’ll likely be overwhelmed by the choices that appear in search results when you start searching for programmatic platforms. In this article, I’ll provide a high level overview of major options for programmatic advertising, including targeting options and attribution features. Let’s start by talking about what you can run directly within Google Ads. Google Di ..read more
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Gmail Ads Strategies to Improve Your Campaigns
Clix Marketing » Display Advertising
by Joe Martinez
3y ago
When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I looked and set up Gmail ads with the same approach as I did my normal Display Network campaigns. Yes, Gmail is part of the Display Network, but the mentality of the user is completely different. Showing up in someone’s inbox is very personal. No matter if we’re using Gmail placements as top of funnel or remarketing, the message we put in front of users is extremely important. I will always acknowledge every account is different. This includes accounts ..read more
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New Advanced Format Options Available for Google Responsive Display Ads
Clix Marketing » Display Advertising
by Abby Woodcock
3y ago
For awhile now, we’ve been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely brand image-conscious clients have even requested that we only run Banner ads and opt-out of Responsive formats altogether because they feel the quality does not align with their brand image. Recently I was working on launching a new GDN campaign and I noticed a new dropdown field for ‘Additional Format Options’ during Responsive ad creation, so it seems like Google is moving in the right direction. Since they’re pretty hidden and easy to overlook ..read more
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Strategies for Reviewing Auto-Placements on the GDN: Part 2 – Performance
Clix Marketing » Display Advertising
by Michelle Morgan
3y ago
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post, I’m going to focus on the performance from each of the placements our ads have run on.  Introduction In almost every case, you’re running Google Display campaigns to get some sort of performance from them. Very few people run campaigns just for the sake of running them and gaining impressions. Nearly all of my accounts are ..read more
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When & Why to Test Google Discovery Campaigns
Clix Marketing » Display Advertising
by Abby Woodcock
3y ago
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our campaigns, I’ve found that Discovery campaign performance has been solid so far. I want to share some strategies we’ve seen work well, as well as some reasons to consider trying out this campaign type. Why Discovery Campaigns? Expand Your Reach With Discovery campaigns, you get access to the Discover Feed on mobile devices. Reg ..read more
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Strategies for Reviewing Auto-Placements on the GDN: Part 1 – Content
Clix Marketing » Display Advertising
by Michelle Morgan
3y ago
One of the biggest benefits about the Google Display Network can also be one of the pain points: it’s massive.  According to Google, the GDN currently has over 2 million sites and reaches 90% of the people on the internet.  Bonkers.  While this gives advertisers really great reach across the web, it also means we have to spend quite a bit of time going through automatic placement reports to find sites to exclude to make sure we’re optimizing for performance and keeping our brands safe.  My goal is to break down my normal routine for reviewing placement reports to help you ..read more
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Getting Started with Pay for Conversion Google Display Campaigns
Clix Marketing » Display Advertising
by Abby Woodcock
3y ago
Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better narrow down their audience and drive conversions, as well as providing more bidding flexibility. Some of these updates have been welcome additions, and the option to Pay for Conversions is one of them.  What is a Pay for Conversion Campaign? Well, it’s just how it sounds, even though it kind of sounds too good to be true ..read more
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Ways to Manage Placements For Your Google Ads Display Campaigns
Clix Marketing » Display Advertising
by Kristin Palmer
3y ago
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some time, it might be worth doing an audit of your settings to make sure you have excluded everything as appropriate for your business. If changes have been made since you set-up your campaigns, some defaulted settings may not help your campaigns. I’m going to walk you through some ideas to help make sure you’re excluding everything you should. Double-Ch ..read more
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The Google Ads Display Setting You Need to Disable
Clix Marketing » Display Advertising
by Andrea Taylor
3y ago
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand recognition and has been on your site. There is an automated targeting setting that is buried in the setup for a display campaign that can allow Google to expand your targeting and serve ads to users Google deems “likely to convert”. I often feel like Google hides these automated features that are enabled during campaign setups so that it’s similar ..read more
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Get New Suggestions for Display Targeting with the Google Ads Ideas Tab
Clix Marketing » Display Advertising
by Joe Martinez
3y ago
Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running out of new audiences to test, maybe it’s time to let Google’s machine learning help you out. Hold on a second. Calm down! Get a hold of yourself!! I didn’t say give Google more control. I said let Google help you out. Google has a section in the ad platform where advertisers can get help c ..read more
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