What is an Influencer, and What Can They Do For Your Marketing in 2022?
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by Tessa Austin
1y ago
Everyone is talking about influencer marketing this year, but why is that? Well, influencers are projected to become even more important for businesses that want effective digital marketing in 2022. But what is an influencer’s role in marketing exactly, and why are they becoming so integral for serious sales and brand recognition? In this article, we’ll cover all these questions and more so you know exactly what influencers can do for you, how to find the right one for your business, and important tips for hiring an influencer so you can ensure your collaboration is successful. What is an inf ..read more
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Thinking of Buying an Amazon FBA Business? Read This First.
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by Tessa Austin
1y ago
Are you thinking of buying an Amazon FBA business? If so, it’s important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We’ll cover what Amazon FBA is, why someone would want to buy an existing FBA business, benefits and potential drawbacks, plus some key questions a potential buyer should ask before investing in one. Basic Terms and Concepts to Know Before we get into the nitty-gritty of important details, let’s be sure we have all the basics covered. If you’re already experienced with buying an FB ..read more
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Outsmart These 4 Facebook Ad Setbacks Caused By the iOS 14 Update
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by Tessa Austin
1y ago
Here’s news you probably already heard: The iOS14 update has caused Meta (formerly Facebook) a lot of problems with their advertising business. Meta has already decided that their long-term solution is to build the metaverse, but the people using their ads can’t exactly wait out the massive decline in quality. If you’re using Facebook or Instagram ads to increase your sales, get the word out about your brand, and find new customers, what can you do to help your campaigns avoid the common problems caused by the iOS14 update? Below, you’ll find 4 common issues Facebook ads users experience due ..read more
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The Banning Surveillance Advertising Act of 2022 Explained
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by Tessa Austin
1y ago
The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. But what is the bill really about, what areas are most important for businesses and advertisers to be aware of, and how worried should the industry be?  This article gives a full overview of the Banning Surveillance Targeting Act of 2022, covering the most important bits of legislation, key points, and the surrounding discussion. What Do They Define as “Targeted Advertising” or ..read more
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Snap Advanced Conversions Looks Promising, But How Does It Work?
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by Tessa Austin
1y ago
What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works make it especially promising compared to other solutions (or the lack thereof) currently offered up by platforms that previously relied on third-party data for advertising. Advanced Conversions was officially launched in 2021, but its features and capabilities are being regularly developed and updat ..read more
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14 Hidden Benefits of Social Media Marketing for Business
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by Tessa Austin
1y ago
Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing, too). However, it’s not just about having a Facebook advertising campaign and tweeting out your products every once in a while – with the right strategy, there are benefits to social media besides more traffic and more sales. In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. We’ll also cover 4 potential drawbacks so you can enter the world of social media for business with confidence and ..read more
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How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers
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by Tessa Austin
1y ago
Photo by John Schnobrich on Unsplash There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats – and Brand Registry doesn’t always prevent them from doing so, either. If you’re an Amazon seller losing sales from scammers and hijackers and are wondering what you can do about it, this article will provide you with all the information you need to save your store as quickly and efficiently as possible. Why Amazon Hijackers Are a Common ..read more
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6 Hidden Ways to Optimize Amazon Listing & Rank Results
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by Tessa Austin
1y ago
Photo by Austin Distel on Unsplash Optimized listings on Amazon are easily discoverable in search results, have high click-through rates (CTR), have high conversion rates, and get more sales as a result. It sounds simple enough to start selling on Amazon, right? Wrong. 95% of Amazon sellers fail within the first 12 months. Product listing optimization on Amazon in 2022 requires a whole new set of strategies and tips to rank in search results. These 6 steps for listing optimization will help you go beyond the basics to boost your rankings and ensure you stay in the top 5% this year. Optimizat ..read more
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The Best Time to Post on TikTok, According to Data
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by Tessa Austin
1y ago
Does it matter what time you post on TikTok? The numbers show when you upload makes a difference. When you post on TikTok isn’t as important as when you post on Instagram or other social media platforms, but finding the best time to post on TikTok can still be an advantage that helps boost your engagement rates. So what time should I post on TikTok, then? If we gave you a simple answer, we’d be giving you the wrong information. The right time to post depends on several different factors, and what day you post makes a difference too. When to post on TikTok for maximum views isn’t the same for ..read more
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Notable Viral Marketing Examples to Inspire Your 2022 Strategy
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by Tessa Austin
1y ago
Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that’s why we’ll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral marketing is a strategy in which a person, group, or company creates content designed to inspire a large number of people to share, engage with, and talk about it (a.k.a. go viral). The content can obtain a large audience rapidly and without paying in the same manner as traditional advertising because th ..read more
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