When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.  Introducing the new and improved Bionic Knowledge Base. This upgrade provides you with new guides that help you to get what you need from Bionic, without requiring hours of training.  A Better Knowledge Base  The new Knowledge Base is structured to focus on the jobs you need to get done. Here are five examples:  Create a Flowchart  Send an RFP  Send an Electronic Insertion Order  Automate Naming Convention ..read more

Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.   Here’s how to do it.  Identifying the Gap: Media Mix Model vs. Media Plan  While a media mix model provides valuable insights into channel effectiveness, a media plan translates those insights into actionable steps, guiding the implementation and execution of the advertising strategy.   In essence, the media mix model informs the decisions made within the media plan, ensuring that resources are allocated ..read more

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt. Altman Says AI Will Handle 95% of Ad Agency Work According to a recent report by Paul Roetzer and Mike Kaput at the Marketing Artificial Intelligence Institute, OpenAI’s CEO Sam Altman predicts that “95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI.” If anyone knows the future of AI, it’s Sam Altman. Altman’s prognostication is s ..read more

Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. What is the Swivel Chairing Problem? In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. Swivel chairing refers to the problem of having to manually switch between multiple platforms to set up, manage, and analyze ad campaigns. The swivel chairing problem arises when ad technologies are not well-integrated, forcing you to “swivel” back and forth between ..read more

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. AI Is Finally Living Up to Its Hype In 1955, John McCarthy, an Assistant Professor of Mathematics at Dartmouth College, coined the term “artificial intelligence” as he was organizing The Dartmouth Summer Research Project on Artificial Intelligence. (Note: this happened just across the green from Bionic’s headquarters. ?) After 70 years of falling short on its promises, artificial intelligence seems to be finally living up to its hype and goin ..read more

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems ..read more

When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. All Media Data in One Place Unlike Excel where you have disparate spreadsheets scattered throughout the organization, Bionic automatically organizes all of your media data in one place: Client Info Vendor Info RFPs Proposals KPIs Cost Calculations Media Plans Flowcharts Insertion Orders Performance Data … the list goes on and on This database holds a rich history of all the work you’ve done for your clients. Now, imagine you’re sta ..read more

Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier. Here’s how they work. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. And each of those dates has to be entered exactly right. By default, your placement dates will default to your campaign dates. However, placement dates often vary from the overall campaign dates. Some placements start after the campaign. Some placemen ..read more

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results. Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies, which is SaaS software used by advertising agencies for media planning and media buying. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads. Although we’ve run ads on LinkedIn many ..read more

You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works. What are Campaign Naming Conventions? In digital advertising, campaign naming conventions are systematic ways of naming campaigns so they’re easily identifiable, organized, and trackable. A good naming convention will make reporting, optimization, and collaboration much more efficient. Goor naming conventions will also help you stay organized. What Goes into a Campaign Naming Convention? While there’s no one-size-fits-all naming convention ..read more