With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. It’s clear AI can give you a competitive advantage. However, as recent AI failures with Google Bard and Microsoft Bing warn, you need to take great care in creating your AI. A key factor in creating a smart, strong AI is feeding it good training data. Nutritious, healthy data. Not junk data. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI? One of th ..read more

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. New AI announcements are coming on a daily basis. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. With stories like these, you may be starting to feel you’re becoming obsolete. Many believe the future of advertising will be ruled by robots and algorithms. But is this really the case? And, if so, at what cost? Artificial Intelligence Has Been Around Artificial Intelligence has been around longer th ..read more

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. Quarterly buys are becoming much more common. As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. For unprepared agencie ..read more

Let’s face it – TV and radio ads don’t always go as planned. Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. These advertising delivery problems are sneaky. They hide from you. Every time you look away, they’re creeping outside their boundaries. You need an easy way to monitor for these shenanigans 24/7. This seems like a job for a computer, right? Your wish is our command! ✨ Bionic’s brilliant product team just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then goes a step further and exposes all t ..read more

Happy New Year! Just when you thought 2021 was behind you, your clients are asking for a bunch of annual reports. Now is the time of year when every advertiser expects to receive detailed year-end reports showing exactly how their advertising budgets were spent and how well their ads performed. Without the right system, year-end reporting is a dreadful project. When media investment data are scattered all over the place in various spreadsheets and advertising platforms, it can take weeks to gather it all into one place for reporting. Then it takes days more to assemble charts, presentations ..read more

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year: Insertion Orders. In February, you got a major upgrade to your insertion order capabilities. Bionic now automates the process of creating, sending, signing, and tracking insertion orders (IOs) including media placement schedule, itemized costing, advertising flowcharts, legal terms, payment terms, special instructions, and electronic signatures. “Tres C ..read more

Imagine a world where your finance and media teams work together in perfect harmony on vendor bill reconciliations… No drama. No delays. No mistakes. In this 20-minute webinar, you’ll learn how to automate your reconciliation process across teams by using the latest technology for advertising agencies. You’ll learn how to: Receive Vendor Bill Validate Insertion Order Validate Delivery Performance Calculate Maximum Amount to Pay Push Reconciled Bill to Finance System Track Payment Status This free webinar will be held on Thursday, December 16, 2021 at 1:00 PM EST ..read more

Reconciling vendor bills is a nightmare for many advertising agencies. Bionic today unveiled a cure – a new QuickBooks Integration that automates your vendor bill reconciliation and payment workflows from start to finish. It enables your media and finance teams to increase productivity and to work in perfect harmony. ? Advertising Vendor Bill Reconciliation is a Nightmare Reconciling advertising vendor bills is a nightmare for most advertising agencies. Ask anyone involved with the reconciliation process, and you’ll hear painful stories about one of the most despised activities every adver ..read more

Are you tracking the most important media KPIs? Probably not. In their “Media KPIs That Matter” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. They simply lack the systems. Traditional media software cannot handle these media KPIs. Fortunately, new software has been developed to solve this problem. Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS, Brand Safety, Customer Lif ..read more

One of the trickiest tasks in advertising is estimating the number of people your media plan will reach. With its latest upgrade, Bionic for Agencies media planning software automates the process of estimating cumulative reach using the Total Overlap Method. What is cumulative reach? Suppose you have a media plan with four placements. Each of the media placements reaches a certain number of people as follows: Placement Reach 1 655,404 2 4,581,873 3 2,830,155 4 1,394,224 How many people will you reach with this media plan? This is a trick question. You might be tempted to ..read more