Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment. The digital advertising industry faces declining engagement rates […] The post Instreamatic Brings Generative AI Into Audio Ad Campaigns appeared first on Ad Tech Daily ..read more

Adtelligent has announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada), showing the company’s commitment to building a more transparent and privacy-oriented advertising environment. IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech […] The post Adtelligent Joins IAB Canada’s Transparency and Consent Framework appeared first on Ad Tech Daily ..read more

The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency. SALT LAKE CITY — Quotient (NYSE: QUOT), a leading digital media and promotions technology company, today announced the launch of its Retail Ad Network that aggregates individual retail media networks to enable advertisers to target, manage, execute […] The post Quotient’s Retail Ad Network Launches to Simplify and Consolidate Off-Site Retail Media Campaigns Through One Holistic Platform appeared first on Ad Tech Daily ..read more

Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) organization co-founded in 2020 by Amobee and more than 50 partners […] The post AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign appeared first on Ad Tech Daily ..read more

NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market. Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to […] The post Remerge Unveils Partnership Program to Help Agencies Master Mobile Marketing for Their App-Based Clients appeared first on Ad Tech Daily ..read more

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced it has partnered with Ad Net Zero, an organization driving collective industry action to reduce the carbon impact of developing, producing, and running advertising to real net zero. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily ..read more

VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report to Tim Sims, Chief Revenue Officer. […] The post The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North America appeared first on Ad Tech Daily ..read more

Multifaceted first-to-market relationship includes exclusive in-store availability of new Roku-branded TVs, enhanced advertising sales relationship, and in-person SXSW activation SAN JOSE, Calif. — Roku, (Nasdaq: ROKU) the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy (NYSE: BBY), the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail […] The post Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship appeared first on Ad Tech Daily ..read more

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post <strong>AiAdvertising Recognized as a Google Premier Partner</strong> appeared first on Ad Tech Daily ..read more

NEW YORK — The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City. The hands-on educational event will feature diverse podcast authorities […] The post iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising appeared first on Ad Tech Daily ..read more