New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s […] The post Adelaide Strengthens Team with Claire Browne as New Head of Research appeared first on Ad Tech Daily ..read more

Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […] The post Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech appeared first on Ad Tech Daily ..read more

Rightpoint leverages deep understanding of customer, employee, and product experiences to help transform how people, technology, and business interact CHICAGO, IL – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI). Experience isn’t a single […] The post Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics appeared first on Ad Tech Daily ..read more

The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel […] The post Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote appeared first on Ad Tech Daily ..read more

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing […] The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily ..read more

The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth  LONDON & NEW YORK – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board. “It’s an honor to […] The post MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board appeared first on Ad Tech Daily ..read more

WordPress users can now easily place ads using the AdPlugg ad block San Francisco, CA – Today, AdPlugg announced the release of a new WordPress ad block. Integrated into WordPress’ built-in block editor, the AdPlugg ad block makes it easy for publishers to insert ads into their WordPress pages and articles. AdPlugg’s ad block is […] The post AdPlugg Releases New WordPress Ad Block appeared first on Ad Tech Daily ..read more

LAS VEGAS — At Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every aspect of how brands connect with […] The post Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows appeared first on Ad Tech Daily ..read more

Advertisers gain visibility and efficiency with accurate, real-time attribution of in-club and online purchases driven by search and sponsored product campaigns BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. and a leading membership warehouse club, is announcing that advertisers can now attribute in-club purchases to their search ads. This innovation means Sam’s Club […] The post <strong>Sam’s Club Member Access Platform (MAP) Pioneers True Closed-Loop, Omnichannel Attribution for Advertising</strong> appeared first on Ad Tech Daily ..read more

SAN FRANCISCO & BERLIN — AppsFlyer today announced the appointment of Andreas Naumann as its anti-fraud evangelist. Naumann is one of the most internationally renowned and knowledgeable experts in the field of mobile ad fraud and security, and brings over a decade of industry experience to AppsFlyer as it continues expanding its capabilities to prevent and […] The post AppsFlyer Taps Leading Anti-Fraud Expert Andreas Naumann Amid Rise of Mobile Fraud appeared first on Ad Tech Daily ..read more