Integrated and industry-specific solutions yield 50% more commerce and 39% time saved in social customer care New York – Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize, plan, and execute marketing campaigns and customer care strategies. Powered by public voice-of-customer (VoC) data, […] The post Emplifi Fuel Launch Gives Brands End-to-End Customer Journey Solution appeared first on Ad Tech Daily ..read more

BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily ..read more

Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […] The post Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth appeared first on Ad Tech Daily ..read more

80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […] The post Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe appeared first on Ad Tech Daily ..read more

UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […] The post Industry Coalition Rallies Advertisers for Know Your Customer Consultation appeared first on Ad Tech Daily ..read more

London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […] The post Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement Model for Children’s Advertising appeared first on Ad Te ..read more

Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […] The post Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey appeared first on Ad Tech Daily ..read more

VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […] The post Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI appeared first on Ad Tech Daily ..read more

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily ..read more

London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to […] The post Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation appeared first on Ad Tech Daily ..read more