Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying [...] The post Iceland Air, Ford Explorer and other top creative ads of the week appeared first on Bhatnaturally ..read more

Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get [...] The post AirPods Pro, ‘more Tide’ and other top creative ads of the week appeared first on Bhatnaturally ..read more

Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads (aside from the occasional opinion piece) is a small tribute to brand teams everywhere. Here are a few clutter breaking creative ads which caught my eye this week: Currys: trade in [...] The post Coca-Cola ‘Masterpiece’, Liquid Death and more: top creative ads of the week appeared first on Bhatnaturally ..read more

Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get [...] The post Creative ads of the week: Difflam Spray, Amazon Music and more appeared first on Bhatnaturally ..read more

Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads is a small tribute to brand teams everywhere who manage to pull of good work despite so many hurdles such as poor briefs and subjective approval processes. Here’s a [...] The post Allianz’s ‘Start Making Cents’ and other top creative ideas of the week appeared first on Bhatnaturally ..read more

Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, [...] The post Workday ‘rockstars’, Netflix-GM partnership for Super Bowl: creative ads of the week appeared first on Bhatnaturally ..read more

In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [...] The post Canal+, McDonald’s and other top creative ads of the week appeared first on Bhatnaturally ..read more

I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: [...] The post Liquid Death, Hyundai EV and more: creative ads of the week appeared first on Bhatnaturally ..read more

It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their [...] The post Best creative ads of 2022: Part – 1 appeared first on Bhatnaturally ..read more

Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams [...] The post Downy teaser, humorous Thai ad and more: creative ads of the week appeared first on Bhatnaturally ..read more