Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. [...] The post Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week appeared first on Bhatnaturally ..read more

Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The [...] The post Best ads of the week: Axe, Women’s Aid and more appeared first on Bhatnaturally ..read more

Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed [...] The post Best ads of the week: UPI, StreetEasy and more appeared first on Bhatnaturally ..read more

At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns [...] The post Super Bowl ads and more: top creative ads of the week appeared first on Bhatnaturally ..read more

Every week, I attempt to share a curated list of clutter-breaking creative ads. Occasionally, I share some views on industry trends. This week’s blog post is a compilation that includes ads for Native RO and Glenmorangie among others. Native RO: filter toh pagal hai In India, Eureka Forbes was synonymous with water filters for home [...] The post Native RO, Glenmorangie and more: top creative ads of the week appeared first on Bhatnaturally ..read more

My weekly compilation of clutter-breaking creative ads is a small tribute to ad agency teams everywhere. A majority of ads are simply ignored. Ads which pass the first test of being noticed and then liked deserve some praise. Kellogg’s: the OG Most brands under-invest on distinct brand assets. A slogan, design element, brand colours – [...] The post Cheetos, Hyundai and more: top creative ads of the week appeared first on Bhatnaturally ..read more

Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichéd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve [...] The post Veeba, Hay Day and more: top creative ads of the week appeared first on Bhatnaturally ..read more

A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads, including a series on the best ads of 2024, is a small tribute to the ad agencies who manage to produce such work. Let’s look at some fresh work this new year: Audible: [...] The post Audible, Hermès and more: top creative ads of the week appeared first on Bhatnaturally ..read more

The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. [...] The post 40 best creative ads of 2024: part 4 of 4 – Apple M4, Uber Eats and more appeared first on Bhatnaturally ..read more

My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated this compilation by looking at my weekly posts over the last 12 months. Here is part 3 of my pick of best ads of 2024: Volvo: EX90 – imagining what would be This ad for [...] The post Best ads of 2024: 40 top creative campaigns of the year | Part 3 of 4 appeared first on Bhatnaturally ..read more