
Mashable » Advertising
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Mashable » Advertising
3M ago
There is a big difference between Wicked.com and WickedMovie.com.
Wicked, indeed! Mattel erroneously printed "Wicked.com" on boxes of their new singing dolls tied to Universal Pictures' Wizard of Oz prequel film, but the movie's actual URL is WickedMovie.com, while the other web address leads to an adults-only website.
Visitors to Wicked.com are greeted ..read more
Mashable » Advertising
6M ago
Many have theorised that the fake quotes were generated using ChatGPT.
Lionsgate pulled the new trailer for Megalopolis within hours of its release on Wednesday, after it was found to include fake quotes from real film critics. The company has since apologised to both the critics and director Francis Ford Coppola, saying that it "screwed up."
Megalopolis ..read more
Mashable » Advertising
6M ago
A non-profit ad initiative is now shutting down, with a major side effect for X.
Just earlier this week, Elon Musk's X announced that it was suing the constituent members of an initiative known as the Global Alliance for Responsible Media (GARM).
On Thursday, just days after X's federal antitrust lawsuit was filed, the organization behind GARM, the World Federation of Advertisers ..read more
Mashable » Advertising
9M ago
This is big.
The key to online success is usually dependent on one major factor above all others: Your website's ranking on Google Search.
For decades now, an entire industry – Search Engine Optimization or "SEO" – has revolved around attempting to crack the code that moves a given page up the ranks for ..read more
Mashable » Advertising
10M ago
Watchdogs and users trudge through a swamp of confusing, limited ad tools.
A newly released report alleges Big Tech's ad transparency tools are failing across the board — with X scoring the worst at providing meaningful data that can help users, journalists, and advocates keep a watchful eye on scams and disinformation.
If "ad transparency" isn't a familiar term, that's ..read more
Mashable » Advertising
1y ago
Contempt of court notices to founders Baba Ramdev and Acharya Balkrishna ..read more
Mashable » Advertising
1y ago
Slayonce has logged on.
Who run the world? Gamer girls.
ICYMI, Beyoncé made a rare, surprise appearance in a Verizon commercial that aired just after halftime during Sunday's big game between the Kansas City Chiefs and the San Francisco 49ers. The Grammy-winning megastar used the minute-long ad to announce her forthcoming ..read more
Mashable » Advertising
1y ago
Get ready for "Act II."
The first commercials during the third quarter of Sunday’s Super Bowl included Beyoncé trying to break the internet.
With the help of Emmy-winner Tony Hale in a role similar to his “Veep” character Gary, Hale monitors if Beyonce’s different actions break Verizon’s ..read more
Mashable » Advertising
1y ago
The best Super Bowl advertisers from the San Francisco 49ers vs. Kansas City Chiefs game include CeraVe and Baja Blast.
An iconic element of the Super Bowl is the creative, fun commercials that debut between the action on the field. This was no different in 2024.
We got Tom Brady joining forces with Wayne Gretzky. We get visions of Jason Momoa joining the cast of ..read more