For almost as long as the digital sphere has existed, people have sought to take advantage of its users. Cybersecurity is a must to make the most of your devices and stay safe online. But, there’s more to cybersecurity than installing some anti-virus software, especially since cybersecurity threats are always changing. Once one cybercriminal finds a technique that works, many others will try their hand at it too. Understanding the methods that cybercriminals use is key to finding cybersecurity measures that can beat them. This means you need to be on the constant lookout for suspicious behavio ..read more

With the April 15th deadline for income tax returns looming, accountants must ensure that they've dotted all the I's and crossed all the T's. In this article, we will offer helpful tips for accountants to make the last few days of tax season run more smoothly. Do not Overwork Yourself Accountants often allow tax season to feel intimidating. Often, this is due to procrastination and work overload. But more often than not, accountants just have a heavy workload as April 15th approaches. This is sometimes unavoidable. However, learning to relax and not overwork yourself during the ..read more

In the increasingly competitive world of online and offline business, companies are constantly looking for ways to stand out from their competitors. In the past, businesses would often try to denigrate their competitors using hostile tactics. Fortunately, those days are fading, and companies have learned to take a softer, more benevolent approach to their marketing efforts. Many businesses are creating brand awareness through cause marketing. Brand awareness measures how well people recognize your brand, including how “aware” they are that your brand exists at all. Why does brand awareness mat ..read more

Major life events or milestones—like getting married, having a child, or buying a new home—can have profound effects on our lives, but they may also have tax implications that need to be addressed. Not educating yourself on what these major life events mean for your taxes can result in leaving credits on the table, filing incorrectly, or even paying penalties for money owed to the IRS. Possibly a tax audit, worst case scenario. As we approach the April tax deadline, now is an ideal time to review tax tips that will help you better understand accounting for major life events and milestones. I ..read more

Any business needs customers to grow and succeed, and private lending is no different. Borrowers are the bread and butter of the lending industry, creating demand and driving the lending process. However, where private lending differs from other businesses is that the transaction isn’t quite so quick or simple. When you lend to a particular borrower, you’re entering into a contract that can last years. Depending on the borrower, it could even impinge on your practice’s future. This is why finding ideal borrowers is a core component of any successful private lending service. But how do you know ..read more

In the internet’s infancy, peppering a few keywords throughout your site was more than enough to get search engines on the side and achieve success. However, ‘modern’ SEO is a lot more complex and requires a consistent and dedicated approach from businesses. Not to mention, it’s no longer simply top spots on the SERPs (Search Engine Results Pages) that brands should aim for. Businesses need visibility across the web to beat out the competition and achieve lasting success. With 5.04 billion people using social media for an average of 2 hours daily, these apps are the perfect place for brands to ..read more

The financial sector is always changing. Be it due to the dynamics of global economies, market innovation, or even financial crises, changes in the industry are ever-present. This means the laws and regulations that govern the financial sector need to keep up, subjecting them to constant evolution. This evolution presents a challenge for lenders, whose continued success and professional reputation are balanced on top of a rapidly changing regulatory landscape. Compliance may be compulsory, but that doesn’t mean keeping up with regulatory changes is a simple undertaking. In this article, we’ll ..read more

Frauds, scams, and identity theft have existed since long before the internet. However, with most of the world now online, these threats have become much easier to carry out, harder to spot for potential victims, and all the more damaging. Since resolving issues caused by online fraud can be time-consuming and rarely successful, preventative cybersecurity is a must. We all know the standard cybersecurity tips - change passwords regularly, avoid suspicious links, don’t answer emails promising you billions of dollars, etc. But online fraudsters are constantly evolving with each new cyber-securit ..read more

For many accountants, the months leading up to the April IRS deadline can be a whirlwind of stress and long hours.  Often you have clients who waited until the last minute to provide the necessary documentation you need to get their taxes done in a timely manner. However, with some last-minute tips and tricks, you can make sure that you are prepared and ready to file these particular clients' taxes as close to the deadline as possible without them being penalized. Whether you're a seasoned accountant or just starting out, there are a few key things to keep in mind as the IRS deadline appr ..read more

With so many benefits to private lending, including attractive ROI, steady and sustainable success, and the potential to diversify, it’s hard to resist getting set up in such a lucrative industry. Anyone with significant capital could become a private lender. However, the lending landscape is far from simple. Even if your private lending practice is a one-man job, you’ll still be subject to some of the same regulations and compliance frameworks that major financial institutions must abide by. That’s without even mentioning the laws that are unique to private lending. This is why bringing a Cer ..read more