If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. And that’s no accident. Roku has a demand-side platform of its […] The post Roku Extols The Virtues Of Third-Party Programmatic Partnerships appeared first on AdExchanger ..read more

Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. ? ? ? Not really. The […] The post Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay appeared first on AdExchanger ..read more

GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger ..read more

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline.  But was it really that juicy of an announcement? There’s been collective scrutiny from the industry and plenty of concerns voiced pertaining to the solutions proposed in the Privacy Sandbox. The […] The post Third-Party Cookies Will See Their End, No Matter The Timeline appeared first on AdExchanger ..read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Curated Marketplace appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s third-party cookie deprecation delay is how acutely it affects companies making good faith efforts to support the Chrome Privacy Sandbox. Criteo, OpenX, RTB House and others invested heavily in Privacy Sandbox testing and potential product […] The post Friends Lose In The Sandbox; The New Retail Supply Chain appeared first on AdExchanger ..read more

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban. The post The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers? appeared first on AdExchanger ..read more

Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […] The post Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked appeared first on AdExchanger ..read more

Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […] The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger ..read more

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video. The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger ..read more