Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data
AdExchanger
by Hana Yoo
1d ago
AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […] The post Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data appeared first on AdExchanger ..read more
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Vizio’s Vision For Programmatic And Home Screen Monetization
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by Alyssa Boyle
1d ago
While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization […] The post Vizio’s Vision For Programmatic And Home Screen Monetization appeared first on AdExchanger ..read more
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Comic: Ain’t No Party Like A First-Party … Party
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by Kevvo
1d ago
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ain’t No Party Like A First-Party … Party appeared first on AdExchanger ..read more
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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix
AdExchanger
by AdExchanger
1d ago
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility. It showed some improvement last year, but ever since a search algo update last month, […] The post Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix appeared first on AdExchanger ..read more
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As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian
AdExchanger
by James Hercher
1d ago
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its open-source MMM model, called Meridian, last month. A marketing mix model (MMM) is a way to attribute ad spend channel […] The post As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian appeared first on AdExchanger ..read more
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Hidden MFA
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by Sarah Sluis
1d ago
When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site. The URLs behind MFAs are often bland and unrecognizable, while Forbes’ hosted slideshow versions of its content crammed with ads, and most of the eyeballs came from paid traffic. Also, in some bid requests, Adalytics […] The post Hidden MFA appeared first on AdExchanger ..read more
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The INCRMNTAL Way: Long Live Causation And Down With Correlation
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by Allison Schiff
2d ago
Incrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t need to market itself. But there’s a reason for it, said CEO and co-founder Maor Sadra. Measuring the true impact of a marketing campaign, channel or tactic often reveals it’s not working – and some marketers […] The post The INCRMNTAL Way: Long Live Causation And Down With Correlation appeared first on AdExchanger ..read more
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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?
AdExchanger
by AdExchanger
2d ago
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between them while launching a competitive product, Digiday reports. Adstra was originally founded as the American List Counsel way back in […] The post Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton? appeared first on AdExchanger ..read more
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Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI
AdExchanger
by Allison Schiff
3d ago
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and founder of Knotch, a platform that helps brands analyze their content based on performance tied to specific business objectives, usually […] The post Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI appeared first on AdExchanger ..read more
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With Cookies On The Way Out, Publishers Need To Pick A Path Forward Soon
AdExchanger
by AdExchanger Content Studio
3d ago
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat. The death of cookies on Chrome, and their Android equivalent – mobile advertising IDs – is inevitable, and […] The post With Cookies On The Way Out, Publishers Need To Pick A Path Forward Soon appeared first on AdExchanger ..read more
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