AdExchanger
1,000 FOLLOWERS
AdExchanger provides news, analysis, opinion, podcast and events dedicated to the data-driven digital advertising and Marketing space. The editors write insightful posts every day, which makes AdExchanger the number one go-to place for information on digital advertising.
AdExchanger
1m ago
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The post Comic: “It’s privacy safe, folks!” appeared first on AdExchanger ..read more
AdExchanger
1m ago
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out
The post Meta’s EU Opt-Out; Do Chatbots Come In Peace? appeared first on AdExchanger ..read more
AdExchanger
14h ago
TikTok CEO Shou Chew is no Zuck. The social media app activated a fan army after congressional hearings last week. Plus: State laws are emerging to protect kids from social
The post The Big Story: Is The Clock Ticking On TikTok? appeared first on AdExchanger ..read more
AdExchanger
16h ago
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.
The post Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time appeared first on AdExchanger ..read more
AdExchanger
16h ago
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.
The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger ..read more
AdExchanger
23h ago
Say hello to the US government’s latest attempt to force antitrust regulations on the digital advertising industry.
The post Utah Senator Mike Lee Introduces (Yet Another) Antitrust Bill Targeting Ad Tech appeared first on AdExchanger ..read more
AdExchanger
23h ago
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make
The post At What Point Do We Call It ‘Deadstream’ Shopping?; Ballparking The Value Of TikTok US appeared first on AdExchanger ..read more
AdExchanger
2d ago
Insurance marketing tech platform Kissterra helps auto insurance companies develop personalized marketing strategies and tailored messaging based on data such as zip code, age group, mobile carrier and car types.
The post Insurance Marketing Tech Platform Kissterra Puts Data In The Driver’s Seat appeared first on AdExchanger ..read more
AdExchanger
2d ago
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo is finally changing.
The post The Ad Tech Industry Is (Finally) Taking More Steps To Include Women appeared first on AdExchanger ..read more
AdExchanger
2d ago
On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. It also rolled out a new consumer-facing tool that offers transparency
The post Google Removed More Than 5 Billion Ads From Its Platform Last Year appeared first on AdExchanger ..read more