YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger ..read more

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution. The post T-Commerce Vs. Shoppable TV appeared first on AdExchanger ..read more

Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […] The post How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities appeared first on AdExchanger ..read more

What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […] The post Turning Signal Loss Into A Gain appeared first on AdExchanger ..read more

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […] The post Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report appeared first on AdExchanger ..read more

What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […] The post Turning Signal Loss Into A Gain appeared first on AdExchanger ..read more

A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […] The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger ..read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […] The post What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time appeared first on AdExchanger ..read more

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […] The post Programmatic TV Tax Day Is Not Just April 15. It’s Every Day appeared first on AdExchanger ..read more

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […] The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger ..read more