Winning The Ukraine Narrative
e-Strategy Achademy » Advertising
by derickson
1M ago
How, in the span of a handful of days, was Ukraine able to so swifty and comprehensively marshall public opinion decisively against Vladimir Putin? The post Winning The Ukraine Narrative appeared first on e-Strategy ..read more
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Factors That Prompt People To Open Emails
e-Strategy Achademy » Advertising
by derickson
1M ago
Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy ..read more
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Civil Social Networks: Telepath & Clubhouse
e-Strategy Achademy » Advertising
by derickson
1M ago
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy ..read more
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Customer Lifetime Value
e-Strategy Achademy » Advertising
by derickson
1M ago
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy ..read more
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Infographic Layouts
e-Strategy Achademy » Advertising
by derickson
1M ago
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy ..read more
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Top Uses Of Government Stimulus Checks
e-Strategy Achademy » Advertising
by derickson
1M ago
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy ..read more
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Super Bowl LV Advertising
e-Strategy Achademy » Advertising
by derickson
10M ago
This segment is from Episode 336 of the Beyond Social Media ShowA Very Strange Super Bowl Introduction David Erickson: So we have a break this week. I don’t have any football to watch. I don’t have a team to root for necessarily in this year’s Super Bowl. But I do have someone to root for. And I–probably doesn’t need a rooting because Amanda Gorman, the young poet who read that amazing The Hill We Climb poem for the inauguration is going to read a poem at the Super Bowl during the Super Bowl!. BL Ochman: Isn’t that amazing? Super Bowl Poet Laureate Amanda Gorman David Erickson: That is insane ..read more
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Grocery Shopping
e-Strategy Achademy » Advertising
by derickson
10M ago
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. Making Grocery Lists Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.  Three-quarters of them use Pinterest as a source of inspiration for trying new meal ideas. Read the rest at eMarketer. A September 2012 study by Fleishman-Hillard and The Motherhood Inc. indicated that websites were king in terms of recipe sources US mothers accessed. Howe ..read more
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Diversity In Advertising
e-Strategy Achademy » Advertising
by derickson
10M ago
A May 2019 survey by Adobe found that 62% of US adults said diversity in a brand’s advertising had at least some impact on the way they perceived that brand’s products and services, with 24% reporting it had a “major” impact. More than six in 10 (61%) respondents said diversity in ads was somewhat important or very important, and 38% said they’d be more likely to trust a brand that showed diversity in its advertising. Culture & Visible Representation In Advertising What consumers are looking for in advertising varies greatly, but there’s even more of a distinction between ads that re ..read more
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Brand Awareness Statistics, 2012-Present
e-Strategy Achademy » Advertising
by derickson
10M ago
Sixteen sets of brand awareness statistics from 2012 to present. Ad Formats Preferred By SMBs More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation. Top Reasons For Creating Thought Leadership Content 47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors. Benefits Of Top-Tier Public Relations Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness. How Consumers Find Out About New Products Consumers ..read more
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