As the Coronavirus outbreak spreads across the world, notably affecting countries that represent 40 percent of the global economy, businesses are scrambling to respond to the pandemic. Massive operational changes are starting to come into effect, including closing affected sites, halting all company travel, and cancelling or postponing major events. Given this response, the most important thing an organisation can focus on during a crisis like COVID-19 is putting their employees first. Communicating with clarity, speed, and being able to ensure the effectiveness of your reach, targeting and ..read more

When companies deliver bad content, the results can be disastrous. Take, for example, Pepsi’s Kendall Jenner “Unity” commercial, which resulted in Pepsi issuing a public apology and Kendall saying the collaboration badly affected her public reputation. Or, Microsoft’s chatbot Tay, which was live for less than 24 hours before it began spouting racist and sexist tweets. On the flip side, when a company delivers compelling content, the results are invaluable - a better user experience, improved customer relationships, and increased sales. When content is honest and transparent it sparks reflecti ..read more