Guest posting is a popular link building/marketing strategy. However, if approached the wrong way, it can have some serious consequences for not just your website, but your entire brand. But when we think of guest posts, we mostly think about pitching them – not accepting them. Is it worth it? What does it entail? Furthermore, […] Source ..read more

In a world of well-informed customers, publishing high-quality content has become the priority. However, how do you manage to cut through the noise and earn the attention of your target audience? The answer: By consistently publishing thought leadership content. In this article, we’ll take you through the ever-growing importance of publishing thought leadership content, how […] Source ..read more

In our first installment of the #AskaDigitalMarketer video series, Director of Digital Marketer Ryan McDonald and Content Marketing Coordinator Carly Schoonhoven tackle the question: “What are the biggest mistakes companies new to content marketing make?” Have a marketing question you want answered by someone on the Iterate team? Send us an email at hello@iteratemarketing.com! Video […] Source ..read more

When it comes to digital marketing, Content Curation is as crucial as Content creation. Content curation is all about educating your readers, being on top of the market trends, and engaging with your social media followers. They say the best things in life are free, which is accurate, and cost-saving for digital marketers.  For a […] Source ..read more

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   Topics are the content marketer’s entry point to great content. The more topics you have, the more 10X content […] Source ..read more

You have a massive list of content ideas. Maybe you’ve stockpiling them in Evernote for months, or you just met with your team and came up with a surprising amount of new ideas. You’re in a position that content marketers envy.   But how the heck do you choose what to do produce?   It’s […] Source ..read more

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   There’s no magic to choosing the right topics—just a few criteria and some additional research. All of the data […] Source ..read more

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback.   So, you’ve got customer segments. Maybe you’ve even got buyer personas complete with clever names and stock photo faces. […] Source ..read more

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. Sometimes you need to produce a lot of new content ideas, fast. You have a documented content strategy, a list of […] Source ..read more

This article is repurposed from our new book, “The Content Marketer’s Guide to Ideation.” This massive 187-page guide is available free as a PDF (get it here), and is also available in Kindle and paperback. Focused teams outproduce individual people in uncovering, selecting, reshuffling, combining, and synthesizing information into new ideas. If you’re looking for the […] Source ..read more