4 Things You Need to Include in Every Blog Post
Providentia Marketing | Content Marketing
by Providentia Marketing
5y ago
Let’s be honest, blogging about your home care business can be a lot of work. It’s hard enough just to gather your thoughts and express them in a coherent manner. But how do you even know if your blog posts are effective? The truth is, most businesses don’t — the Content Marketing Institute found that 60 percent of businesses struggle to produce engaging content. The four tips listed below will help you improve your blogging strategy and create posts that people will actually want to read. 1. An effective, eye-catching title According to Copyblogger, eight out of ten people will read your titl ..read more
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What Happens When You Stop Producing Original Content?
Providentia Marketing | Content Marketing
by Providentia Marketing
5y ago
Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of marketing strategies for home care agencies, really effective? The answer is yes. A content strategy that includes posting original content directly on your domain, related to your area of expertise on a consistent basis is crucial for success. Let’s look at a few examples. Client company Y ended their content strategy, and is no longer posting original and relevant content on their website ..read more
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Why Should Your Home Care Agency Have a Blog?
Providentia Marketing | Content Marketing
by Providentia Marketing
5y ago
The question seems easy enough to answer. Having a blog on your home care agency website is a quick and easy way to throw information up on your site, publish stories of interest about your company’s offerings and to give valuable information to prospective aging care clients. But what is a blog actually good for? Is it worth the investment? Can it actually help you drive more clients to your private duty home care business? How can you get every penny of value from the investment? Consider these benefits of a blogging program: Articles serve as the foundation for a content market ..read more
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Blogging in a World Where Everyone Blogs
Providentia Marketing | Content Marketing
by Providentia Marketing
5y ago
Today, every business blogs. And many individuals too. With all of that content on the internet, how are you supposed to create content that stands out as different? Write for Your Audience Just writing isn’t enough. Writing for your audience – clients, caregivers, families – is key. You need to write content that answers questions your audience has and may be searching for online. Answering these questions establishes you as a resource, boosts authority and helps to position you as an expert. But Not Just for Your Audience Writing for your target audience is essential, but you ca ..read more
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Using a Blog to Grow Your Home Care Business
Providentia Marketing | Content Marketing
by Providentia Marketing
5y ago
As your home care business grows, your to-do list likely includes networking, advertising, recruiting and generating leads and referrals. All of these tasks warrant your time and your best efforts. But if you really want to maximize the results of your work, you must have a blog. Now you might be thinking “Really? Do I need a blog?” The answer is NO. You don’t NEED a website either. In fact, you don’t really need a sales staff or home care software for that matter. You get the point. If you really want to be successful and grow to your full potential, a blog is a must have! Why Sh ..read more
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