How to rebrand your company
Castleford | content marketing ideas
by Castleford
4y ago
Rebranding can take many forms. It can right the company ship in the public eye or elevate an already successful brand. A company rebrand is not easy by any measure, and it’s possible for businesses to actually do more harm than good (you’ll see in a minute). So what does rebranding mean, and how can a team successfully pull off a new company image? Let’s find out. What is a rebrand (and what is it good for)? Rebrands help companies distance themselves from negative associations, target new markets or demographics, polish existing products or services and fine-tune corporate messaging. If done ..read more
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Email marketing generates the highest ROI
Castleford | content marketing ideas
by Castleford
4y ago
Yes, content is still king. But every king needs a crown, and according to the numbers, that crown appears to be email. It might be one of the oldest digital marketing tactics, but it still delivers the best ROI, according to marketers. Nevertheless, getting ROI from email, and for that matter, measuring ROI, is hardly a cut-and-dry process. More importantly, businesses are on a never-ending quest (or at least they should be) to discover new ways to optimise their email-marketing campaign and extract even more value from this clearly lucrative channel. So, without further fanfare for our belov ..read more
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What is a subdomain and how does it impact SEO?
Castleford | content marketing ideas
by Castleford
4y ago
Your website is a bit like an iceberg. People really only ever see a small proportion of it – your homepage, blogs, product pages, etc. However, there is a much larger underbelly; a web of metadata, XML sitemaps, Schema markup, and site architecture that provide the framework generating a strong search presence. If you don’t want your search performance to go down like the Titanic, you need to account for these things. The guts of any website are a complex web of pages and multiple subdomains, and the structure of those components is critical to SEO success. Google’s algorithms are infamously ..read more
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The ultimate guide to content syndication
Castleford | content marketing ideas
by Castleford
4y ago
Content creation is the best way to increase search presence. How so? Websites with updated blogs have 434 percent more search engine-indexed pages than those that don’t. That’s 434 percent more opportunities to be found by users searching for services you provide. But content creation is just one component of a high-powered content marketing program. Many marketers are relying on content syndication to elevate their content for greater visibility and link equity, not just for blogs but videos and graphics as well. Sadly, content syndication is often mismanaged or poorly informed. So what are ..read more
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Tips for a winning content marketing team structure
Castleford | content marketing ideas
by Castleford
4y ago
Just one thing separates a bad content marketing team from no content marketing team: the cost. Far from “the poor man’s copywriting”, content marketing has evolved into a multimedia practice that demands creativity, expert analytics and highly synchronised execution. Half measures will do little more than waste your time and money. That’s why step No. 1 in structuring a winning content marketing team is unequivocal buy-in. You have to want to create a dream team. We’re talking “1980 US Olympic hockey team” good. Via buzzfeed.com If that’s you, you’ve come to the right place. Let’s find out ..read more
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The keys to writing marketing copy
Castleford | content marketing ideas
by Castleford
4y ago
Writing marketing copy is a unique, specialised task. It shouldn’t be confused with newswriting, sending an email to a colleague, RFP copy or the many other types of writing a business may need to use. Although marketing copy draws on elements from all of the above (and much, much more), it’s a distinct, powerful and unique entity that has a specific purpose and set of goals. How can you and your organisation write marketing copy that’s effective, targeted, relevant and influential? Read on. What is marketing copywriting? Before you sharpen your skills and learn how to write great marketing c ..read more
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User-generated content, and why you need it
Castleford | content marketing ideas
by Castleford
4y ago
Have you ever left a comment on a blog post? Edited a wiki article? If you saw a can of Coke with your name on it, would you snap a picture and post it to Instagram with a specific hashtag? These are all examples of user-generated content. User-generated content (UGC) is an inexpensive yet powerful way to give your traditional marketing strategy a boost. But what is user-generated content? UGC is any content created and submitted by your audience. Usually, it’s not the same type of content you submit yourself. Some common types of UGC include: Blog comments. Product reviews. Testimonials. Comm ..read more
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Everything you need to know about B2B email marketing
Castleford | content marketing ideas
by Castleford
4y ago
A strong B2B email campaign is strategic, comprehensive and a must-have for success in the digital market. Doubtful? Well, you’re going against the grain. Email is the most popular content distribution choice among B2B marketers. It drives the most leads, brings in the most revenue and shows the highest return on investment of any other channel. Clearly, email is on to something. Actually, it’s been on to something. Email is one of the oldest forms of online marketing. And considering the sheer number of email accounts out there – approximately 3.7 billion – it’s not likely to go away any time ..read more
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How to conduct an actionable content audit
Castleford | content marketing ideas
by Castleford
4y ago
In content marketing, old habits die hard. (Normally we’d insert a “Die Hard” .GIF right here, but let’s move along.) A content audit is the perfect tool for breaking said habits. Have your performance metrics on conversion landing pages plateaued? Organic results in search generating the same ol’ click-through rate? Can’t win a Featured Snippet to save your life? Well it’s clear it’s time to shake things up. Conducting a well-organised content audit with the goal of enhancing specific metrics sheds light into where your content is falling flat and how it can be improved. Spoiler alert: Conten ..read more
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Everything you always wanted to know about email prospecting (but were afraid to ask)
Castleford | content marketing ideas
by Castleford
4y ago
Think modern-day sales is still all about cold-calling? Think again. Sixty-one percent of prospects make initial contact via email, and approximately one-third of inbound sales specialists prefer email as a communication tool. That’s not to say there’s no place whatsoever for cold-calling today, but if your prospecting strategy solely revolves around a sales team blazing through rolodexes, then you are well behind the times. Not to mention, you’re probably wasting time and resources that could be better spent on actually identifying qualified leads and nurturing them to quantifiable conversion ..read more
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