Hiring a pro property photographer vs. DIY photos: When estate agents should splurge
FocalAgent Blog
by Rosie Douglas
6M ago
If your estate agency wants to tighten its purse strings, you might be wondering when, if ever, it’s a good idea to shoot your own property photos.  So, stick with us as we explore when agents should splurge on a professional property photographer and, conversely, when taking your own photos might come in handy. Let’s dive in! When to consider DIY property photography There are a few scenarios where taking your own property photos might seem preferable: For example, you need to post a property listing quickly. In this instance, you might want complete control over your schedule. In other ..read more
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The secret sauce to creating virtual property tours: Our top tips revealed
FocalAgent Blog
by Callum Domigan
6M ago
Virtual property tours are taking property marketing by storm, and for good reasons: Property listings with virtual tours close 31% quicker on average than those without. 67% of buyers want virtual tours. 50% of buyers prefer virtual tours to just photography alone. If those stats have piqued your interest, and you want to utilise virtual property tours in your own listings, you’re in the right place. But before we get stuck into the nitty-gritty of this blog post, let’s make sure we’re all on the same page about what virtual property tours actually are: What’s a virtual property tour? ‘Virt ..read more
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How to sell your client’s house quickly at Christmas: A quick guide
FocalAgent Blog
by Callum Domigan
7M ago
The nights are darker, the days are colder, and everyone seems preoccupied with Christmas, so your agency might be tempted to take its foot off the peddle. However, there are a few upsides to selling property during December: Many sellers want to avoid the added stress of putting their house on the market in the run-up to Christmas. So, generally speaking, buyers have fewer homes to choose from in December, meaning your client’s property will have less competition. On top of that, the limited range of options might enable your client to command a higher price for their property, resulting in ..read more
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Want to sell properties 68% faster? Start using drone photography.
FocalAgent Blog
by Callum Domigan
9M ago
Drone photography has taken the world by storm, and the real estate market is no exception. In fact, one survey found that 83% of estate agents are interested in or already use drone photography. Unsurprisingly, these numbers continue to rise, with agents constantly seeking new ways to separate themselves from the competition. This is consistent with what we’ve seen at FocalAgent, with more and more agents turning to drone photography to give themselves an edge. After all, drone images present a dynamic and immersive experience. Not least because they provide a more comprehensive view of the p ..read more
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The Importance of Staging: How to Present Properties for Maximum Impact
FocalAgent Blog
by Callum Domigan
1y ago
When selling a property, making a lasting impression is vital. Capturing a potential buyer’s attention and enticing them to make an offer is a crucial challenge for estate agents. That’s where the art of property staging comes into play. Property staging has quickly become an essential strategy for estate agents looking to sell their client’s homes faster and closer to their asking price. At FocalAgent, we understand the importance of property staging, which is why we created a dedicated home staging guide. Within this guide, we discuss the target audiences as well as provide some insightful t ..read more
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We’ve implemented a game-changing feature!
FocalAgent Blog
by Callum Domigan
1y ago
FocalAgent is a leading visual content partner for Estate Agents in the United Kingdom. We specialise in creating innovative digital products designed to transform how people buy and sell property. With a strong focus on delivering high-quality visual content, FocalAgent is the go-to partner for estate agents who want to showcase their properties in the best possible light. What is the customer order update page? Here at FocalAgent, we understood that the Estate Agents’ customers weren’t receiving detailed updates about their photography, floor plan, and EPC appointments, which is why we have ..read more
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Winners announced for the annual FocalAgent National Property Photography Awards!
FocalAgent Blog
by Callum Domigan
1y ago
The votes have been cast and we’re proud to announce the winners of our 2022 National Property Photography Awards, chosen from 12 months of fantastic finalists. External Photographer of the year goes to Kabil Kandasamy of Pixolute Photography for his sublime Drone shot taken for Brown & Merry, while Internal Photographer of the year is Reuben Tabner Photography with his amazing photo for Purple Bricks. Many congratulations to these winning photographers and to all our pro photographers who have captured millions of stand out photographs every month for our partner agents and their customer ..read more
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Strong relationships and innovation will be central to success this year
FocalAgent Blog
by Callum Domigan
1y ago
Estate agency veteran and FocalAgent CEO Lee Wainwright shares his thoughts on the market and highlights the two areas where agents can differentiate themselves from the competition during 2023. Focus on buyers, as well as sellers Lee said: “The challenges of buying a property were much greater last year than they are today. In 2022 there was fierce competition, with huge demand set against limited stock, meaning many buyers were forced to pay over the odds for a property that was less than perfect for their needs. In 2023 there’s more property for sale, less competition and repricing in the m ..read more
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Introducing HD Pro Photos
FocalAgent Blog
by Callum Domigan
1y ago
Have you ever switched from standard TV to High Definition and been blown away by the difference? We’re always looking for new ways to create stand-out visual content that gives our agent partners the edge over their competitors, and for 2023 we’re excited to launch HD Pro Photos – a brand new service included in your subscription that applies HD TV magic to property marketing. How does it work? Currently in the final test phase, HD Pro Photos will be automatically applied to all FocalAgent property photography within just a few weeks, including shots taken by our Pro Network and tho ..read more
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Reflections on an action-packed year
FocalAgent Blog
by Callum Domigan
1y ago
It’s been a busy twelve months here at FocalAgent and as Christmas approaches, we look back on an exciting year which saw us help more estate agents than ever before create beautiful visual content. Growing our pro network We’ve welcomed almost 200 new photographers to our network of over 1,000 pros, carefully sifted from the 400 – 500 applicants we get every single month. That means we only work with the very best in the business and we can now offer agents even more choice and greater UK-wide coverage. Our photographers are often the first people vendors will meet once contracts are signed ..read more
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