Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content ..read more

You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible.  On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social ..read more

A colleague of mine requested my assistance after he migrated a client’s WordPress site to a new host, and the email notifications from their Gravity Forms weren’t making it to the client’s inbox. Response times are critical to closing business nowadays, and if you don’t respond quickly, a competitor that does will likely get your business. A quick look and ..read more

Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by ..read more

Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can ..read more

The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a ..read more

Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here ..read more

We’ve been helping a client migrate their WordPress site to a new theme and clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented, and getting the systems communicating better – including with analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process ..read more

Businesses and content creators face numerous challenges in producing high-quality audio projects. Shrinking budgets, tight deadlines, and the need for professional voiceovers can make the process seem daunting and expensive. Many find themselves settling for subpar results or overpaying for voiceover services, leading to frustration and disappointment. VoiceJungle VoiceJungle is a platform designed to simplify the voiceover process and deliver exceptional ..read more

With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase its reach and potency. Breaking through the noise to reach your target audience can be a major challenge. That’s where viral marketing comes in – crafting content ..read more