Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work […] The post SEO implementation barriers and how to overcome them appeared first on Builtvisible ..read more

What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences. By making sure your content can be viewed in more places, you’re boosting your chances of getting noticed, and as your brand awareness goes up, so […] The post How to create multi-channel content that doesn’t break the bank appeared first on Builtvisible ..read more

What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – […] The post How to Improve Site Trust Through Your Content appeared first on Builtvisible ..read more

Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here […] The post What You’re Trying to Achieve Dictates Who Does What appeared first on Builtvisible ..read more

How to get started with content measurement and reporting? Getting started with content measuring and reporting doesn’t have to be complicated. At Builtvisible, we begin by having kick-off calls with our clients to really understand what it is they want to achieve through their content. For instance, are they looking to increase conversations? Build brand awareness? […] The post How to successfully measure and report on content appeared first on Builtvisible ..read more

What is conversion copy?  Conversion copy is copy that’s designed to encourage users to take a specific action right there and then, i.e. to convert. For e-commerce sites, this action might be clicking a ‘buy now’ button or adding a product to an online shopping cart. However, conversion can also look like filling in an […] The post The copywriter’s checklist for best-in-class conversion copy appeared first on Builtvisible ..read more

The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […] The post How to future-proof your content against algorithm updates appeared first on Builtvisible ..read more

Personas vs Archetypes Personas A user persona is a hypothetical personification of a certain type of user. They’re given a specific fictitious identity – a ‘persona’ – which can include a name, age, job title, location, and biography. For example: Charlotte, 29, South-East England, Primary School Teacher. Lives with her partner and young child. Enjoys […] The post The archetype vs persona debate and its impact on cross-channel teams appeared first on Builtvisible ..read more

Consistency in tone of voice Maintaining consistency with your tone of voice, and across all channels, is of utmost importance. It doesn’t matter what your tone of voice or brand personality represents – whether it’s light-hearted and fun, or professional and formal – as long as these traits are apparent every time you’re communicating with […] The post Why is online and offline tone of voice consistency so important for your brand? appeared first on Builtvisible ..read more

1)Builtvisible – Flexible Content Strategy Template First up is our very own template, created by Emily Clayfield, Head of Content Strategy here at Builtvisible. This flexible content strategy template is designed to help marketers create a successful content plan while also serving as a framework to highlight what you’re doing well and what you need […] The post 8 free content strategy and editorial calendar templates appeared first on Builtvisible ..read more