Having an easily recognizable employer brand is invaluable to hospitality companies seeking to attract candidates. However, some hiring situations require a more discrete approach. Whether a hospitality company wants to limit the number of unqualified candidates, shield business plans from competitors, or minimize operations disruptions during executive turnover, confidential searches can be a valuable strategy. Nevertheless, the success of these searches hinges on proper execution. Here are four mistakes that hospitality employers must avoid when conducting a confidential search: The Candidat ..read more

“Trust is the highest form of human motivation. It brings out the very best in people.” – Stephen R. Covey For hospitality employers looking for the magic ingredient for motivating their teams, they can look no further than trust. Trust improves retention, productivity, and morale. Without it, employees will quickly leave, or worse, stick around and perform poorly. Yet multiple surveys recently show that more than a third of US employees generally distrust their employers. That number only increases for small businesses, like many restaurants and hotels, who do not have a dedicated HR departme ..read more

As the population of Americans aging into retirement age grows, the demand for senior living also grows. While this should mean that senior living sales professionals’ jobs are getting easier, many communities are struggling to convert leads. What does this mean? It means that senior living sales professionals need a different set of skills to be successful in today’s senior living landscape. Here are the top three traits that translate into a successful sales management career in the senior living industry: Motivator Personality Empathy has often been touted as the most important quality amon ..read more

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. It speaks to the public’s demand for authenticity and is budget friendly. We have seen restaurants use tactics like aggressive review requests, flashy in-restaurant photo ops, and even online sweepstakes to drive more diners to post about, tag, and review restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost On ..read more

There is no doubt about it – the wellness travel industry is here to stay, showing steady growth since the end of the pandemic. However, this doesn’t necessarily mean that travelers are now flocking in droves to traditional hotel gyms and beauty spas. Travelers want to leave hotels and resorts feeling more revitalized and healthier than when they arrived. The industry has responded by creating focused and highly personalized experiences that often include clinical treatments often only seen at specialized healthcare facilities. Here are some wellness travel trends that blur the line between th ..read more

Hotel human resources and executive teams can make the best-laid plans for diversity initiatives, but they will never see success without truly inclusive hotel workplaces for their teams. This brings about two questions for hotel owners – “What does it mean to be inclusive?” and “Why should I care?”. Inclusive workplaces consist of employees who have a collective sense of belonging within an organization. These environments welcome individual talents, promote professional development, and value unique perspectives. If you are wondering how this will benefit your hotel business, consider the fo ..read more

Most likely, your country club takes pride in its storied history and deep-rooted traditions. However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Here are a few basics to consider: Email Communications are Impersonal With all the talk of social media trends, it’s easy to forget that email is still a powerful marketing tool. However, messages must be personal and specific to stand out from ..read more

The hottest topic of discussion at industry conferences lately has been dynamic pricing for restaurants, a data-backed strategy that adjusts menu prices on demand. This strategy, also known as “surge pricing”, has been successful in other industries like ride-sharing and airlines, but its implementation in the restaurant industry is still up for fiery debate. Here are some significant pros and cons of dynamic pricing for restaurant operators to consider: PROS It Could Provide Consistency for Your Business Many restaurants have had to adjust their operations in the face of rising rent, payroll ..read more

If you work hard and perform well, your hospitality career will take off, right? Not exactly. While hard work is indeed the crux of a successful career, it will only get you so far. If you aren’t sure why your hospitality career has stalled despite performing well and working hard, it may be time to take your career into your own hands. Here are some of the top pieces of advice from our hospitality recruiters for when your hospitality career feels stuck: Leverage your Performance You get top marks in your performance reviews and meet all your financial goals and KPIs, yet still only scrape tog ..read more

Whether voluntarily or legally obligated, hospitality employers have made record-setting pay rate increases in 2023. However, many companies are still struggling to attract talent due to a low unemployment rate. When employers compete for talent in a small talent pool, they need more than increased pay to gain the upper hand. These conditions will produce an explosion of lucrative benefits for employees in 2024. The following are the most competitive benefits that we will see hospitality employers offering this year: Performance Based Bonuses Hyper-Flexible Scheduling Financial Health Paid Fa ..read more