Insights from Orbit Media’s 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. […] The post New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina) appeared first on Convince & Convert ..read more

In February 2024, Google and Reddit announced a partnership that involved Google’s access to Reddit’s content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Google’s search result pages, both through organic rankings and separate “discussions”  sections which would often be featured in SERPs. The partnership raised a lot of questions in […] The post The Google + Reddit Partnership: What Does This Mean for Your Content Strategy appeared first on Convince & Convert ..read more

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting—focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research […] The post The Power of Niche Targeting: How Marketers Can Win by Thinking Small appeared first on Convince & Convert ..read more

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization, is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still […] The post Master Marketing Personalization with a Data-Driven Approach [Book Excerpt] appeared first on Convince & Convert ..read more

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing […] The post Selling to People: What B2B Branding Can Learn From B2C Marketers appeared first on Convince & Convert ..read more

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest in as part of their content marketing plans. The podcasting arena is now a thriving ecosystem, teeming with diverse voices and captivating narratives. There are millions of shows available for listeners to do ..read more

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation.  This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).  Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. 1. Users Don’t Hate the Gate Provactive subheader? Yes. Unreasonable statement? No. In 2023, user demand for gated B ..read more

I’ve been fortunate enough to be in the content world for just over a decade.  I may have gotten my start in social, but I know what fed the machine.  In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the event, I made the trip down to DC.  The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape. The Evolving Content Universe “Content is changing.”  It’s an oft-repeated statement, but this time, it feels quite r ..read more

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago. Generative AI entering the marketing scenes at the end of 2023 made things change even faster for our industry. So what are the most important SEO trends for 2024 and how can you implement them? Here’s what you should know for 2024, as well as key ste ..read more

Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much more than the basics. With a strong content marketing strategy, you can create, publish, and distribute valuable content and propel lucrative customer interactions. A CMI study states that content marketing generates 3X as many leads as traditional outbound marketing but costs ..read more