2023, the year of SEO: why brands are leaning in and how to prepare
Search Engine Watch » Mobile
by Jim Yu
1y ago
30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and algorithm changes in 2022 give marketers a heads-up on where to focus in 2023 SEO and content marketers need to create better processes and work in tandem to achieve business goals The days of set-and-forget SEO are over, organizations must utilize SEO in multiple ways With marketing budgets under more scrutiny than ever, savvy organizations are looking towards SEO for sustained growth. Incorporating organic sea ..read more
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Are the days of pure organic growth over for apps?
Search Engine Watch » Mobile
by Jan Gemrich
1y ago
30-second summary: Has it become nearly impossible to cut through the noise of six million apps in app stores? For app marketing to be effective, it has to take into consideration the whole ecosystem that affects your app’s marketing performance Whether it is app store optimization (ASO) or combining organic and paid user acquisition, marketers need to look at data holistically and ask the right questions when analyzing app performance A successful app marketing strategy understands the correlation between ASO and paid user acquisition efforts You need to understand how your paid funnel impa ..read more
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Maximizing efficiency for ecommerce paid campaigns
Search Engine Watch » Mobile
by Andy Beohar
2y ago
30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google Shopping Campaign may not be an uphill task; however, you need to implement smart strategies to make it more effective The valuable tactics mentioned in this post will help you boost your ecommerce sales and get you started on the righ ..read more
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Is your business optimized for Google Discover? This guide is for you!
Search Engine Watch » Mobile
by Joe Dawson
2y ago
30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a major role in the online business sphere, most web admins spend their lives attempting to crack Google’s organic page ranking algorithms. As SEOs may or may not lose sleep over the latest updates, Google Discovery is surely a dreamy-eyed way to win m ..read more
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A must-have web accessibility checklist for digital marketers
Search Engine Watch » Mobile
by Atul Jindal
2y ago
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility. And this neglect leads to their business being closed off for ..read more
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Four Google SERP features for ecommerce SEO
Search Engine Watch » Mobile
by Kris Jones
2y ago
30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There is perhaps no type of business that is more primed for SEO than ecommerce companies. Think about it: where a local law firm can put up a billboard or buy ad space in a regional newspaper in addition to doing SEO ..read more
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How to use PageRank for ecommerce websites
Search Engine Watch » Mobile
by Susan Dolan and Samuel Hurley
2y ago
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since ..read more
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UX: an important SEO ranking factor
Search Engine Watch » Mobile
by Atul Jindal
3y ago
30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX) Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience I’ve worked with many SEO and CRO campaigns as well as fortune ..read more
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Going beyond keywords: how conversational insights take the guesswork out of marketing
Search Engine Watch » Mobile
by Jacqueline Dooley
3y ago
30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) to guide customers through the buying funnel A robust conversational marketing platform makes it possible for companies to build chatbots that engage ..read more
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
Search Engine Watch » Mobile
by Jim Yu
3y ago
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, there is opportunity and time for improvement and preparation as long as issues are addressed as a business priority Enterprise Search and Digital Marketers need to prescribe the right course of action to meet core vital benchmarks They m ..read more
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