13 Email Marketing KPIs to Track for Engagement & List Growth
CXL Blog
by Anna Sonnenberg
2d ago
Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36. But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers. So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs). Get an overview of email marketing KPIs below, and then upskill with CXL’s course. Table of contents Why email marketing KPIs matter? 13 Email marketing KPIs you need to track 1. Open rate 2. Click-through rat ..read more
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Paid Media: Definition, Channels, and Tactics (+ Examples)
CXL Blog
by Anna Sonnenberg
4d ago
How do you speed up the process of building brand awareness, converting customers, and driving website traffic? Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster. It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics. To succeed with paid media, you need to know where to focus your efforts, how to maximize value, and how to balance it with owned and earned media. Get an overview below, and then level up your skills with PPC training. Table of contents What is paid med ..read more
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Thought-Leadership Content on LinkedIn: The Key to Efficient Growth in 2024
CXL Blog
by Nick Lafferty
3w ago
The era of growth-at-all-costs strategy is over. Companies are pushing for profitability today instead of projecting for it in the future. Your budget and headcount are slashed, but as a growth practitioner, you’re still on the hook for hitting your numbers. In my work as a growth marketing consultant for B2B SaaS companies, I work with companies from Seed to Series C which gives me a large breadth of experience. And my best secret for efficient growth right now is right in front of your eyes every day on LinkedIn. Today, I will unpack three success stories of founders who have leveraged thoug ..read more
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LinkedIn Audience Deep Dive Produces 26% Pipeline Growth
CXL Blog
by Liam Bartholomew
3w ago
By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Liam Bartholomew, VP Marketing at Cognism. The goal: Expand their reach and engagement with LinkedIn Ads. The tactic: Adjusting LinkedIn Ads to target job function versus job title. The result: LinkedIn Ads reach increased by 2x, engagement increased b ..read more
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5 Essential Revenue Operation Metrics for Sales and Marketing
CXL Blog
by Brandon Redlinger
1M ago
Your revenue operations (RevOps) are essential to hitting your revenue goals.  Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts. In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them.  I’m not the only one who’s caught on to this reality. Gartner estimates that 75% of the highest-growth companies in the world will develop a RevOps model by 2025 due to its impact on revenue ..read more
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Treecard’s 1K% Surge with TikTok Spark Ads
CXL Blog
by Kurve Team
1M ago
By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Kurve Marketing Consultancy, working on behalf of Treecard. The goal: To increase downloads of Treecard’s app and increase the efficiency of ad spend. The tactic: Sourcing a high number of creatives and ..read more
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A SaaS Startup’s Guide to Demand Modeling
CXL Blog
by David Fallarme
1M ago
So you’re ready to go to market, you have big goals, and you’re pumped.  But wait.  How are you going to hit those goals?  Do you have the right goals in place?  And are your goals achievable?  So, how can you answer these questions?  Enter demand modeling.  In this post, I’ll break it down for you, including: Table of contents What is Demand Modeling? Getting from “here” to “there” Step 1. Setting an ARR goal Step 2. Tell the GTM team about the goal Step 3. Make it make sense Step 4. Hit the ARR goals Ready to roll What is Demand Modeling? Demand model ..read more
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A Simple Popup Accelerates Email List Growth
CXL Blog
by Courtney Hume
1M ago
By revamping an existing pop-up, and using a map and a hook to bring users to a simple email sign-up form. Dandelion Branding increased their client’s sign-ups by 6.32%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Courtney Hume, Co-Founder at Dandelion Branding. The goal: Convert high traffic into mailing list sign-ups. The tactic: Revamp the pop-up, using a map and a hook to bring the user to ..read more
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Stay Compliant, Efficient, and Profitable with Server-Side Tagging
CXL Blog
by Rajat Sabulal
1M ago
By moving the tracking process from the client browser to the server, Rajat collected better data leading to actionable insights and more ROAS. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Elverys Sports. The goal: Overcome browser tracking restrictions and gather more accurate data. The tactic: Move the tracking process from the client browser to the server. The result: Better data leading to ..read more
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Starting Users with Premium Trials can Boost Conversion
CXL Blog
by Elena Verna
2M ago
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Elena Verna, Partner at 20VC. The goal: Maximize sales for SaaS companies. The tactic: Utilize the reverse trial method. The result: More conversions from freemium to premium. What’s the fast marketing tactic? Elena Verna specializes in B2B product-led growth & ..read more
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