LinkedIn Audience Deep Dive Produces 26% Pipeline Growth
CXL Blog
by Liam Bartholomew
2d ago
By adjusting LinkedIn Ads to target job function versus job title, Cognism’s pipeline increased 26%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Liam Bartholomew, VP Marketing at Cognism. The goal: Expand their reach and engagement with LinkedIn Ads. The tactic: Adjusting LinkedIn Ads to target job function versus job title. The result: LinkedIn Ads reach increased by 2x, engagement increased b ..read more
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5 Essential Revenue Operation Metrics for Sales and Marketing
CXL Blog
by Brandon Redlinger
1w ago
Your revenue operations (RevOps) are essential to hitting your revenue goals.  Without them, there’s no clear way to diagnose and optimize the performance of your sales and marketing efforts. In a sense, they’re like vital signs but for your company. They track metrics to measure its health and allow you to diagnose your performance, pinpoint problems, and even identify opportunities with them.  I’m not the only one who’s caught on to this reality. Gartner estimates that 75% of the highest-growth companies in the world will develop a RevOps model by 2025 due to its impact on revenue ..read more
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Treecard’s 1K% Surge with TikTok Spark Ads
CXL Blog
by Kurve Team
1w ago
By sourcing a high number of creatives and testing them to allocate budget to the best performers, Kurve increased Treecard’s app install by 1,027%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Kurve Marketing Consultancy, working on behalf of Treecard. The goal: To increase downloads of Treecard’s app and increase the efficiency of ad spend. The tactic: Sourcing a high number of creatives and ..read more
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A SaaS Startup’s Guide to Demand Modeling
CXL Blog
by David Fallarme
1w ago
So you’re ready to go to market, you have big goals, and you’re pumped.  But wait.  How are you going to hit those goals?  Do you have the right goals in place?  And are your goals achievable?  So, how can you answer these questions?  Enter demand modeling.  In this post, I’ll break it down for you, including: Table of contents What is Demand Modeling? Getting from “here” to “there” Step 1. Setting an ARR goal Step 2. Tell the GTM team about the goal Step 3. Make it make sense Step 4. Hit the ARR goals Ready to roll What is Demand Modeling? Demand model ..read more
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A Simple Popup Accelerates Email List Growth
CXL Blog
by Courtney Hume
2w ago
By revamping an existing pop-up, and using a map and a hook to bring users to a simple email sign-up form. Dandelion Branding increased their client’s sign-ups by 6.32%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Courtney Hume, Co-Founder at Dandelion Branding. The goal: Convert high traffic into mailing list sign-ups. The tactic: Revamp the pop-up, using a map and a hook to bring the user to ..read more
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Stay Compliant, Efficient, and Profitable with Server-Side Tagging
CXL Blog
by Rajat Sabulal
1M ago
By moving the tracking process from the client browser to the server, Rajat collected better data leading to actionable insights and more ROAS. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Elverys Sports. The goal: Overcome browser tracking restrictions and gather more accurate data. The tactic: Move the tracking process from the client browser to the server. The result: Better data leading to ..read more
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Starting Users with Premium Trials can Boost Conversion
CXL Blog
by Elena Verna
1M ago
By using a reverse trial strategy, Elena Verna outperformed other common sales tactics. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Elena Verna, Partner at 20VC. The goal: Maximize sales for SaaS companies. The tactic: Utilize the reverse trial method. The result: More conversions from freemium to premium. What’s the fast marketing tactic? Elena Verna specializes in B2B product-led growth & ..read more
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Driving Organic Traffic from Google Discover With Compelling Web Stories
CXL Blog
by Aatif Mohd
1M ago
By researching topics and creating compelling Web Stories, Aatif Mohd improved 2.2 million organic from Google Discover in 6 months. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Aatif Mohd, SEO Consultant at Aatif Mohd Ventures. The goal: Boosting eCom organic traffic. The tactic: Research topics and create compelling Web Stories. The result: People engage on the Web Stories, driving traffic fro ..read more
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Target the Followers of your Podcast Guests to Boost Reply-Rate and Conversions
CXL Blog
by Guillaume Moubeche
1M ago
By interviewing a podcast guest within your industry, then reaching out to their followers using your connection with the guest to add social proof. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of contents TL;DR What’s the fast marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: B2B sales and marketing software business: lempire. The goal: Boost outreach reply-rate and convert more customers. The tactic: Interview a podcast guest within your industry, then reach out to their fol ..read more
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Accelerate Lead Generation by Ungating your Primary Free Offer
CXL Blog
by Sveta Bay
2M ago
This counterintuitive experiment 10xed lead velocity. Today’s experiment offers a criminally underused solution to this painful (and common) tradeoff. FounderPal delayed asking for their user’s email and it led to 10x lead velocity for their new offer — matching 6 months of revenue in only 2 weeks.  If you want to copy their exact playbook for increased landing page traffic, higher conversion rates, and a public swell of social proof from happy users… Try the experiment below. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. Table of co ..read more
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