End users are constantly looking for better versions of the product they know and love. To meet this demand, businesses must grow and adapt. This means consistently testing new ideas and exploring fresh ways to refine products. Without regular product experimentation, it’s impossible to stay relevant or discover what truly resonates with your target market. Of course, experimentation and change come with risks. For example, innovative development practices differ between startups and enterprises, and using the wrong approach could lead to undesired results. But, by efficiently identifying and ..read more

When we think about the evolution of how organizations go to market, there haven’t been two practices that have gained more glory in such a short period of time than the subjects of this article. Their purpose? Driving revenue growth. Their names? ABM (Account Based Marketing) and RevOps (Revenue Operations). Both ABM and RevOps have emerged as powerful growth leavers for organizations, with entire departments now being built around them.  Each approach has its own benefits. But, their true power lies in a combination of the two. They create a potent mix that can seriously boost your reve ..read more

Every company wants its brand, product, or service to be the one that is top of mind in the market. When you ask founders and CEOs about their vision, they will often tell you they want to be “number one” or become the “industry leader” in whatever they do. As marketers, we all want the brands we work on to be just that—number one. Even if “to be number one” vision statements are as cringe-worthy as a TikTok creator dancing in public, we want to be the brand that people search for on the shelf, tell their friends about, and are top of mind when someone needs to make a purchase decision. But ..read more

Human beings are irrational. We are complex creatures influenced by context and emotions, we make good and bad decisions, and we often fail to achieve our goals. This post is designed to show you how understanding irrationality can help you grow your business and how you can promote this way of thinking across your organization.  Harnessing the complexity of human behavior can guide your experimentation efforts more effectively. You will be able to learn constantly and create solutions that benefit both the client and your business.  In this blog, you’ll go over what irrationality is ..read more

By using TikTok Video Shopping Ads, Refurbed lifted ROAS by 5.8% across five countries. Table of contents TL;DR What’s the marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The company: Refurbed. The goal: Increase ROAS consistently over an extended period. The tactic: Utilize TikTok Video Shopping Ads. The result: 5.8% ROAS lift across five countries. What’s the marketing tactic? Refurbed wanted to situate their refurbished electronics business at the top of the tree, building brand awareness, establishing values, and driving a better return on the ..read more

By targeting Reddit users with cheap ads to build interest in the product and assess potential feasibility before launching, Max gained 510 subscribers at a CPL of $0.35. Table of contents TL;DR What’s the marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Max Reva, former Product Manager at Madgicx. The goal: Build an initial base of subscribers for a newsletter cheaply before launching a product. The tactic: Target Reddit users with a cheap ad to build interest in the product and assess potential feasibility before launching. The result ..read more

By running a campaign tailored to potential target customers on LinkedIn, and testing if this account-based marketing approach could yield results on a larger scale, Andrei generated $375K. Table of contents TL;DR What’s the marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Andrei Zinkevich, Co-Founder of Fullfunnel.io The goal: Open up new sales opportunities and target high-value potential partners. The tactic: Run a marketing campaign tailored to certain potential target customers on LinkedIn, and test if this account-based marketing a ..read more

In today’s digital age, data is crucial for shaping marketing strategies and decision-making processes. With the rise of data-driven marketing, the ability to understand and interpret data has become essential for everyone, including content marketing professionals. Data literacy, data storytelling, and decision intelligence have become skills that can enhance content marketing efforts and drive better business outcomes.  Although they are typically discussed as distinct abilities, these proficiencies are deeply intertwined and interdependent. This blog will delve into the reasons behind ..read more

By changing traditional B2B LinkedIn ads and making them more colorful and entertaining, Video Brothers decreased cost per prospect acquisition on LinkedIn Native Ads. Table of contents TL;DR What’s the marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: Chandler Quintin,  Co-founder at Video Brothers The goal: Increase engagement and reduce cost per prospect acquisition by improving ads The tactic: Make a change to traditional B2B LinkedIn ads and make them more colorful and entertaining The result: A significant decrease in cost per ..read more

By structuring their LinkedIn page like a landing page and using tried and tested copywriting techniques Penfriend got a 40% CTR. Table of contents TL;DR What’s the marketing tactic? What was the result? Why does it work? Get more tactics like this TL;DR The author: John Harrison, Co-Founder of Penfriend. The goal: Increase the click-through rate of LinkedIn Company pages. The tactic: Structure your page like a landing page using tried and tested copywriting techniques. The result: a 40% click-through rate. 824 clicks from 2059 visitors. What’s the marketing tactic? John deemed that not e ..read more