HubSpot How-To: Generate and Summarize Emails in the Mobile App
Weidert Group Marketing & Sales Blog
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5d ago
The execution of Sales emails can make or break the results you get from your marketing plan. Did you follow up in a timely manner? Does your team have access to your correspondence to know how to continue communicating with that customer or prospect? Do you have the prior correspondence in mind when making your next outreach?  When sales reps are in the field, they often email prospects on-the-go, or quickly need to get up to speed heading into meetings. Making this as efficient as possible can improve your deal close rate.  ..read more
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How to Integrate SEO, UX, Design & Dev Best Practices in a Website Build
Weidert Group Marketing & Sales Blog
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3w ago
It’s been decades since websites became a business necessity — and today, merely having an online presence is not enough. To support business growth in a demanding, evolving landscape, your website needs to achieve multiple (sometimes conflicting) objectives, all of which are moving targets:  It needs to be optimized for search It must deliver an exceptional user experience It has to appropriately leverage up-to-the-minute technical capabilities ..read more
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HubSpot How-To: Using AI Tools for Sales Call Summaries & Transcripts
Weidert Group Marketing & Sales Blog
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3w ago
Every single contact with customers and prospects is important for generating business and developing lasting relationships. Smart sales reps treat sales calls like gold, so keeping a reliable record should be a top priority. HubSpot’s Call Recording and Call Intelligence features now have additional capabilities and power within Sales Hub. Sales and marketing teams using HubSpot can leverage new artificial intelligence (AI) tools directly in the CRM platform, reducing your effort and boosting confidence that you’re handling issues swiftly and correctly. In the video above, I demonstrate:&nbs ..read more
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FAQ: How to Boost Marketing Productivity with HubSpot AI & More
Weidert Group Marketing & Sales Blog
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3w ago
At our March Appleton HubSpot User Group (HUG) event, we asked participants to share their most pressing questions about artificial intelligence (AI) tools in HubSpot — along with some of the bigger LLMs like Claude, ChatGPT, and Gemini. Here’s why: The AI landscape is changing fast. New tools and capabilities are emerging almost daily. It’s an exciting time for marketers, but it can also be overwhelming.  Many HubSpot users are eager to harness the power of AI to streamline their workflows and enhance their results, but they’re not quite sure where to start or how to navigate the multit ..read more
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HubSpot AI Tools Streamline Blog Generation and Social Promotion
Weidert Group Marketing & Sales Blog
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1M ago
We’ve all been hearing plenty about how artificial intelligence is transforming marketing: enabling teams to ideate, create, and promote content more efficiently than ever before. But have you tapped into its capabilities for your own marketing work yet? If not, why not? Many marketers feel overwhelmed by the pace of the AI evolution — or more accurately, the AI revolution. It feels like every day brings another advanced feature in the changing landscape of LLMs, as ChatGPT, Claude, Gemini, and more wrangle for the top spot. It feels impossible to choose with confidence. The good news is that ..read more
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Stop Marketing, Start Evangelizing: An Interview with Kyle Jepson of HubSpot
Weidert Group Marketing & Sales Blog
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1M ago
Whether building a website, blogging, or running ads in trade publications, your job as a marketer is to attract new customers.  Or is it?  Only a 5% increase in customer retention can increase company revenue by 25-95%1.  Read that again. While attracting new customers is a given, engaging and delighting your existing clientele is just as important, and might be the best marketing move you ever make.  The good news is that you probably have the people and resources you need, according to Kyle Jepson, Chief Evangelist for HubSpot, the world’s #1 sales and marketing platfor ..read more
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New in AI for Marketing & Sales: What To Know Now — and Next
Weidert Group Marketing & Sales Blog
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1M ago
Artificial intelligence is changing the ways businesses operate, and for sales and marketing, generative AI is already becoming a powerful tool for efficiency and growth. But it’s more than efficiency that’s at play; AI is today’s gateway to the data-driven marketing strategies of the future. And believe it or not, AI’s enabling marketers and salespeople to make more human-centric connections with target audiences and sales prospects ..read more
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AI for Performance, Not Just Productivity | Experience Inbound 2024 Keynote Preview
Weidert Group Marketing & Sales Blog
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1M ago
Ask the average person what they know about artificial intelligence (AI), and you’ll likely get an answer that has something to do with writing. While true, AI is so much more than generative capabilities — and savvy marketing and sales teams know it. Andy Crestodina, Co-Founder & Chief Marketing Officer at Orbit Media, asserts that when trained properly, AI is a performance change agent, not merely a productivity tool. It’s a matter of approach. Andy advises AI users to “Set aside how to be faster. Focus on how to be better ..read more
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AI for B2B Marketing & Sales: Boost Productivity & Get Better Results
Weidert Group Marketing & Sales Blog
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1M ago
AI’s rise is transforming the B2B marketing landscape at a nearly unbelievable pace. As powerful language models like Open AI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini reshape how people find and consume information online, industrial marketers are grappling with a new imperative: adapt or fall behind. At the heart of this shifting path to purchase is the evolution of search. With the proliferation of generative AI tools, users are increasingly turning to chatbots to find the insights they need. Traditional, organic search-based strategies need revamping as algorithms prioritize cont ..read more
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Master Storytelling, Not Mass Marketing: An Interview with Jay Acunzo
Weidert Group Marketing & Sales Blog
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2M ago
“Resonance over reach” is how author and consultant Jay Acunzo approaches modern marketing With the explosion of artificial intelligence (AI), it has never been easier to crank out huge amounts of information… mediocre information, boring information, slam-your-head-against-the-wall information. Yet, many businesses (and their marketing departments) continue to churn out mountains of content and participate on every social channel simply because that method was a staple of many marketing methodologies. Jay Acunzo is changing that. Jay knows that a great story engages people and inspires actio ..read more
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