Considering redesigning your website?  Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. How to First Approach a Website Redesign  Redesigning a website is a strategic endeavor that requires thoughtful planning and execution. Begin by evaluating your current site's performance and identifying critical areas for improvement. Consider the user experience, design aesthetics, and functionality of your site. Ensure ..read more

Efficiency is critical for your digital marketing campaigns and sales efforts. So, how do you achieve it? With HubSpot's automation and workflows.  The HubSpot tools offer an effective solution for anyone striving to streamline their processes. If you're looking to optimize your marketing, sales, or service activities, understanding HubSpot workflows is essential.  In this blog, we'll dive deep into what HubSpot workflows are, how to create and use them effectively, and explore their different aspects, including the advanced area custom code workflows.  Let's dive in! What is a ..read more

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. This is a great way to determine whether the time you spent on a campaign was worth the return on investment (ROI) or a waste of effort.  Did you spend a lot of time on manual tasks and not enough time nurturing leads? Did you miss opportunities because you were focused on trying to reach the wrong audience?  As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.&n ..read more

Ready to see the future of website design? Then, it's time to introduce Rubric, Lynton's latest premium CMS Hub Theme. Tailor-made for educational institutions but highly versatile for any organization, Rubric is the perfect blend of aesthetics, functionality, and advanced customization.  Let's dive into what makes Rubric a game-changer in the digital realm. The Best Customization Abilities on the Market  Rubric redefines the customization experience. Every element of Rubric's 23 modules is fully editable. Want to tweak font styles, colors, or margins? Easy! You can even delve into a ..read more

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers.  Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.  What is Email Marketing? is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience. A successful multifaceted approach to email marketing involves: The Right ..read more

November’s product releases from HubSpot were small but mighty. From webhook triggers in workflows to conditional property options to enrolling contacts in a workflow using a webhook, we’re here to tell you all about ‘em.  Let’s dig in. Social Media Tags and Mentions No more editing after your post is published, friends! HubSpot now allows you to tag profiles in photos and Reels! On LinkedIn, you can now mention LinkedIn personal profiles, too. Both of these features are available to Marketing Pro+ users. Recommended Enablement CRM Card This new feature puts Playbooks in the right place a ..read more

In an era where digital transformation is critical, integrating tools like HubSpot and Stripe is a pivotal step for businesses aiming to streamline operations and enhance customer engagement. The HubSpot Stripe Integration is a powerful combination, joining the strengths of HubSpot, a leading CRM and marketing platform, with Stripe, a renowned payment processing system. This integration simplifies quoting, billing, and invoicing and improves your business operations' overall efficiency and effectiveness. Let's dive in to see how.  How Does the HubSpot Stripe Integration Work? At its core ..read more

It’s that time again: HubSpot’s monthly release notes are here, and we are ready to tell you all about our favorites and how they can help you. Let’s dig in. HubSpot October 2023 Release Notes The thing we’re most excited about this month is the ability to assign business units to workflows. This will help you solve organizational issues within workflows by distinguishing marketing automation efforts across different business units and/or brands. We love it because you can now organize workflows in the same way you can organize other assets.  Additionally, you can now manage subscription ..read more

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success.  Let’s explore our approach.  Our Role in Reporting and Our Monthly Scorecards When it comes to HubSpot reporting, our responsibilities are vast and varied. We're not just looking at a customer's numbers. We're interpreting them, finding the story they tell, and figuring out how to write the next chapter by digging ..read more

Your brand isn’t just a static, unchanging entity. It’s a fluid, ever-evolving thing with a physical and psychological presence in the world. When it’s created, you choose colors, tone of voice, imagery, and more.  Included in all that planning is brand strategy. How do you want to portray your business to your target audience? In this blog, we’ll discuss what brand strategy is, why you need one, and how a marketing partner can help you put all the pieces together. What is Brand Strategy?  Brand strategy is the process of mapping where you want your brand to go for the time period yo ..read more