Did you know that goldfish now place ahead of humans when it comes to attention spans? According to a study, our ability to pay attention has drastically diminished over the years, placing even more pressure on marketers to grab and sustain prospective customers’ attention long enough to make an impression and maybe even get them to take action. This is why video marketing is so powerful. Let’s explore why the human brain loves video and examine some examples of good video marketing, including some of our own. Don’t worry: We’ve broken it all down into bite-sized chunks that you can digest an ..read more

B2B video marketing may not get as much attention as commercials for household name brands, but it can be just as powerful ..read more

Copy, paste, publish. We all know that plagiarizing someone else’s website content is unacceptable from a legal, moral and search engine optimization standpoint. But what about copying your own content? Why is having duplicate content an issue for SEO? Duplicate content on your website is a tricky, nuanced topic that’s often misunderstood. Google issued their official stance on the “duplicate content penalty” back in 2008 and a lot has changed since then, especially in terms of user experience on websites – which, coming full circle, also impacts SEO. So, where does that leave us now ..read more

You may (or may not) remember hearing the cheery voice of Elwood Edwards calling out from your computer, “You’ve got mail!” Back then, email was new and exciting. Now, our inboxes are so flooded with emails we get excited when we don’t see new messages. So how can email marketing fuel our overall inbound strategy in a world with too many emails ..read more

Great content is like nothing else. It dances across the page, inspiring the reader and propelling action. But even the best content won’t get read if it can’t be found. That’s why the right combination of content marketing and SEO services is so much more than just telling a compelling story. It’s the best way to make sure your message gets in front of the right people. Optimizing content for SEO – that is, following best practices to be visible to search engines and making sure to align with Google’s ever-changing updates – helps you rank higher than the competition and drive organic traffi ..read more

In the not-so-distant past, search engine optimization (SEO) was often treated as a standalone entity, with businesses focusing on improving rankings and driving organic traffic. Then AI hit the scene and sent everyone scrambling to figure out the new rules of ‘the game’, leaving some companies to wonder if SEO services are worth it. The answer is absolutely...if you use SEO the right way. To maximize SEO as a tool now, it must be integrated into a comprehensive sales and marketing strategy in ways that speak to humans rather than robots. Done correctly, it will guide tactics and inform sales ..read more

For a number of years, Kuno and Blackline Safety have partnered for marketing and RevOps. Alongside a website redesign and a 75+ HubSpot business unit implementation, we’ve helped the global safety monitoring solutions provider track key business criteria in HubSpot. This past year, they came to us with a specific request: tracking how long it takes a sales development representative (SDR) to follow up once a lead is assigned — down to the minute. Achieving this goal would require the use of custom data points and time properties, alongside building the logic to establish timeframes. Here’s h ..read more

When you think of content marketing, what comes to mind? If emails, blogs, e-books, pillar pages, web copy and other written materials are on your list, you’re not wrong. But there’s another side that’s often overlooked – the role that content strategy services play in the age of media. Podcasting, videos, social media and other forms of multimedia marketing are not new, but they’re becoming increasingly critical parts of a comprehensive inbound strategy. And at the heart of successfully driving brand awareness and growth is an omni-channel approach that maintains written content at the core ..read more

In our nearly two decades of being a HubSpot partner that specializes in healthcare marketing, we’ve often been asked, “Is HubSpot HIPAA compliant?” While HubSpot does not meet the requirements of a HIPAA compliant CRM today, it can still be used in a way that meets your marketing goals while ensuring you follow the law and maintain patient trust. Below, we’ll cover what it means to achieve HIPAA compliance in marketing and how our digital marketing agency can help you develop processes to grow revenue without compromising patient privacy ..read more

“Your brand is the single most important investment you can make in your business.” When you put it like Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, the thought of investing in a brand strategy consultant becomes even more enticing. With their support, businesses can develop a compelling, consistent story that differentiates them from competitors and acts as a playbook for all marketing efforts. Of course, the outcome of your brand strategy investment is a product of your partner. To help guide you down the right path, here are some key qualities to keep top of mind ..read more