UserTesting celebrates today’s initial public offering
UserTesting | Marketing
by andy-macmillan
2y ago
UserTesting celebrates today’s initial public offering andy-macmillan Tue, 11/16/2021 - 13:50 Today we celebrate an important milestone in UserTesting’s history by becoming a publicly-traded company on the New York Stock Exchange under the ticker symbol “USER”. I am incredibly proud of what we have accomplished and how we’ve built a world-class global organization that helps companies build stronger customer intuition, empathy, and understanding with human insight to ultimately drive better business results. Our success is, and will always be, a team effort. I want to thank our foun ..read more
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How fast feedback helps marketers understand unmet audience needs
UserTesting | Marketing
by katie-armstrong
2y ago
How fast feedback helps marketers understand unmet audience needs katie-armstrong Tue, 10/05/2021 - 07:55 As marketers, it can be tricky to know if a campaign will land (or not) prior to launch. Often we rely on click-through rates and conversions after going live, but that’s after time and money are hopefully well spent. Sure, there are some proactive ways of testing, like AB testing, that can help you pivot during a campaign, but even the most telling AB tests are still only metrics at best. In other words, if one design outperforms the other by 10%, would you really know why? What if you co ..read more
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8 tips for delighting prospects with striking company culture videos
UserTesting | Marketing
by vblasco
2y ago
8 tips for delighting prospects with striking company culture videos vblasco Fri, 09/24/2021 - 06:29 There's no doubt that, right now, video is the king of digital content. And the reason why is pretty simple: great videos capture attention, stir up people's emotions, and excel at improving the customer experience. That's why the right video can help you accomplish traditionally difficult marketing goals, like nurturing brand identity and audience engagement. And no style of video does that better than a fantastic company culture video. Done right, a great culture video can make for a gre ..read more
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How retail will survive the pandemic through personalization
UserTesting | Marketing
by nathandisaacs
3y ago
How retail will survive the pandemic through personalization nathandisaacs Mon, 05/03/2021 - 03:30 When Sean McKee purchased his dark gray Mini Cooper convertible last year, he did so without ever taking it for a test drive, kicking the tires, or taking a whiff of that new car smell. The former Director of eCommerce and CX at UK footwear retailer, Schuh, was forced to shop virtually due to Covid restrictions. He bought his new ride through a combination of email, video walk-through, and a phone call. “I would do it again,” he said. “It was completely personalized. It was a video for me. It was ..read more
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Empathy maps: a step-by-step guide for better digital experiences
UserTesting | Marketing
by jake-cook
3y ago
Empathy maps: a step-by-step guide for better digital experiences jake-cook Thu, 03/25/2021 - 04:00 Digital experiences are increasingly becoming the norm—especially now, in the midst of a global pandemic. Because of this shift to digital, businesses have pivoted to provide their customers the tools they need to be successful in this digital-first world. But if the tools needed to build digital experiences continue to become more and more user-friendly, how do you break through the noise to earn engagement and adoption? One option is by way of an empathy map. “When people talk, listen complet ..read more
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Celebrating International Women’s Day with UserTesting’s female board members
UserTesting | Marketing
by lara-white
3y ago
Celebrating International Women’s Day with UserTesting’s female board members lara-white Mon, 03/08/2021 - 08:35 It’s hardly a matter of surprise that women—especially women of color—are underrepresented in tech. However, at UserTesting, there’s an emphasis on closing the gap for hiring, promoting, and retaining top female talent. After all, there’s no shortage of qualified women for these roles that are frequently awarded to men. To underscore the importance of International Women’s Day, and celebrate female representation on boards and in leadership positions, we’ve asked some of our female ..read more
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How to use NPS to improve customer experience
UserTesting | Marketing
by UserTesting
3y ago
How to use NPS to improve customer experience UserTesting Tue, 03/02/2021 - 02:01 When it comes to measuring customer advocacy, most organizations turn to net promoter score (NPS) as a means to measure it. However, customer advocacy is not synonymous with customer experience (CX)—though it is a piece of the puzzle. In this post, we’re going to uncover how NPS and customer experience are related and how they work together to help companies create brands customers love. What is NPS? Net Promoter Score, or NPS, is a common customer experience metric that companies use to gauge customer ..read more
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The importance of Black History Month in corporate culture
UserTesting | Marketing
by tbackey
3y ago
The importance of Black History Month in corporate culture tbackey Thu, 02/11/2021 - 04:14 Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of American society flash well-intentioned quotes from popular Black historical figures across social and traditional media. While these quotes and images of notable figures such as Dr. Martin Luther King Jr., Rosa Parks, Harriet Tubman, Frederick Douglass, and others have become the face of Black history in America, it doesn’t paint a fully accurate portrayal of modern-day Black America.  While s ..read more
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What are customer insights and why they’re important
UserTesting | Marketing
by steven-carr
3y ago
What are customer insights and why they’re important steven-carr Thu, 09/17/2020 - 06:53 Few things in business are more challenging than understanding the customers’ exact wants, needs, and desires. It’s even more challenging to prove that what you think you know is true—and encompasses your entire customer base. That’s why marketers and executives rely on a combination of qualitative and quantitative data to draw on the customer insights they need to make smarter decisions. However, traditional methods for collecting this data aren’t perfect and don’t necessarily paint a holis ..read more
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Why it’s time to test your TikTok ads
UserTesting | Marketing
by steven-carr
3y ago
Why it’s time to test your TikTok ads steven-carr Thu, 08/20/2020 - 05:38 If you’re in your late 20s (or older), chances are you haven’t downloaded TikTok—but you’ve heard of it. The popular social media app is booming with younger audiences, with 69% of its users falling between 13-24 years old. This stat leaves marketers and advertisers realizing the platform’s potential for reaching young audiences. However, are TikTok ads effective? Some say they’re experimental at best. You might be wasting your time advertising on TikTok (and other bad clock references) If you’ve asked yourself if y ..read more
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