Last night was the final of the UK Company Culture Awards 2024: an evening to celebrate workforces that create a positive environment for their teams. We’re delighted to say that we took home two of the event’s most significant prizes: Best Working Environment (Hybrid) and Best Agency to Work For (Large).  Kate and Ellie from our project management team travelled down to London to join the other winners and finalists at a ceremony in London. About the awards The UK Company Culture Awards recognise the organisations that nurture their workforce, reward their staff, and create an environm ..read more

As we head into May, Hallam’s Strategy team presents a round-up of the latest marketing news, industry insights and current trends aimed at propelling your marketing forward.  Within this month’s report, we explore the significance of zero-party data, underscore the importance of brands utilising social media for customer service, and explore the three foundational pillars of digital marketing excellence. Google delays phase out of third-party cookies for third time Following ongoing speculation over whether Google’s third-party cookie deprecation would go ahead in the final quarter of 2 ..read more

With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we’re thrilled to announce an exciting new collaboration with Firechief® Global, a leader in fire safety solutions. Since its inception in 1963, Firechief® Global has grown into a renowned brand dedicated to enhancing fire safety standards.  In this partnership, we’ll deliver a unified organic strategy, integrating SEO and Digital PR to support Firechief® Global’s mission of becoming the go-to solution for home fire safety.  Firechief® Global’s Marketing Manager ..read more

From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now we’re (just about) recovered, these are just some of our team’s favourite talks and key learnings from the UKs largest search marketing conference.  Talk: Bye SEO strategy, hi organic strategy: how EEAT is a revolution for the industry – Carmen Dominguez “Of course, we could not do a BrightonSEO wrap-up without mentioning the brilliant talk by Carmen, our Head of Organic. With a focus on Google’s EEAT update, Carmen outlined why it is no longer viable to have siloe ..read more

E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors in far more. It’s about building credibility and driving web consumers to domains where they can take action, whether that be to gather further information about their initial query, for topic exploration, or even to purchase. For that reason, coupled with the rise of misinformation, building trust and having a strong reputation online is significant and adhering to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines is increasingly becomin ..read more

With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with relatively flat budgets.  The economic outlook inevitably influences budget holders’ sentiment towards marketing spend and increases scrutiny on every pound invested. The latest IPA Bellwether report highlights this, projecting a real-term decline in advertising spend,  compounded by inflation and rising costs for ad inventory and labour. For B2B SaaS brands, this environment is exacerbated by a decline in net new software purchases, with new s ..read more

When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of any creative output is to capture the attention of the intended audience. If you fail to do that, everything else is moot. Whilst there are more obvious creative pathways for businesses that sell beer or holidays, what if your organisation errs on the less…extroverted side of the spectrum? In other words, how do you make ‘boring’ things, not? B2B or B2C? That isn’t the question From a creative perspective there are no tangible differences between producing work for B2B or B2C organisatio ..read more

Following a year of great success, we’re delighted to announce the growth of our Project Management team. The expansion sees the promotion of Lee Fletcher to Senior Project Manager and welcomes new hire, Ellie Swain, in the position of Junior Project Manager. Lee and Ellie, alongside Head of Project Management Kate Vines, will spearhead Hallam’s project delivery ensuring client satisfaction throughout all our projects.  Meet Junior Project Manager, Ellie Speaking of our new hire, Kate said: “We’re thrilled to welcome Ellie to the team as a Junior Project Manager. Ellie has impressed us i ..read more

Every brand, in some capacity, is running digital ads, meaning standing out amongst your competitors is harder than ever. What are we all competing for? Simple: your attention. The average human attention span, thanks to the growth of short form content, is down to 8.25 seconds. This means it’s getting increasingly hard to be noticed amongst the tens of thousands of ads we see everyday. So, how then do we get noticed and how do we get our target audience to click on our ads?  The three Rs of getting an ad click To our get our target audience to click on our ads, we need to keep these thr ..read more

In today’s world, where smartphones have become an indispensable part of our lives, the demand for mobile apps is skyrocketing. Whether you’ve developed a gaming app, a productivity tool or a lifestyle app, one of the biggest challenges you’ll face is getting your app noticed. This is where the power of digital marketing and Google Ads comes into play, offering multiple opportunities to reach your target audience and drive app installations. In this blueprint, we’ll explore the strategies and tactics you need to master to effectively advertise an app. Understanding your audience Before diving ..read more