Your “trusted contacts” on Facebook is “going away soon.” You might’ve seen this notice in the Facebook app. It’s true. If you had the trusted contacts feature set up, know that Facebook will soon get rid of it. What this means is your chosen friends will no longer be able to help you get back on Facebook if you lose access to your account. Ugh. Most likely, this is yet another of the myriad features Facebook chooses to nix without explanation because not that many people were using it. Which could be tens of millions, but not hundreds of millions or a billion or more. The way Facebook worded ..read more

Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and up to 60 seconds on Instagram. Some users may see the ability to create and publish Facebook reels of up to 60 seconds as well. (Side note: just as soon as reels really ‘take off’ on Facebook, what’s the bets Meta will start to increase the length up to ten minutes t ..read more

If you’ve been locked out of your main Facebook account and/or your Facebook Business Manager due to a hacking incident, you’re certainly not alone. Over the years, my social media and email inboxes get flooded on a regular basis with folks seeking help with lost access, often due to hackers. Sadly, Facebook’s own support is infuriatingly difficult/impossible to get any resolution for the vast majority of users. BUT, there is hope, my friend!! After recently experiencing a hacking incident myself, I’ve put everything I know about retrieving and securing your account into this post. And, I’m d ..read more

[Last updated: December 2020] If you’ve ever had a reason to contact Facebook, chances are you may have felt frustrated at how difficult it is to get any support. For example, whether you’ve been locked out of your Facebook account, your account got hacked, your Facebook Ad Account got shut down for no good reason, you’ve discovered a bug,  or you need a profile of a deceased loved one to be memorialized, then you’ll definitely want to contact Facebook! However, getting any semblance of a response from a real person at Facebook seems nigh on impossible! HOW exactly do you reach someone at ..read more

Video on Facebook gets the best reach and engagement. If you don’t find this to be the case for your own Facebook business page, I challenge you that you’re not using the right strategy! For years, Facebook CEO, Mark Zuckerberg, has been telling investors of a strategy to transform his company into a “video first” organization. And, he’s directly called out YouTube a couple of times on earnings calls as Facebook’s #1 competitor … when it comes to video, anyway.  YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectivel ..read more

Facebook recently started pushing the use of hashtags in posts, literally in a notification stating that by adding hashtags, you can improve your reach. Finally! The Facebook Hashtag 2020 Definitive Guide: What Marketers Need To Know Jump to each section with the links below, or just read ‘n’ scroll! Post privacy: who can see your posts with hashtags? Tips for using hashtags on Facebook in 2020 How many hashtags should you include in your Facebook posts? Use #SupportSmallBusiness on Facebook Join the challenge buttons Hashtag browse topic button Facebook auto-inserts links to Instagram hashta ..read more

If you own a digital agency, or you’re a social media professional that makes content for your clients, this is for you. Marketing today is hard! The average tenure of CMO’s is just 3.5 years. The lowest of all C-suite and the lowest since 2009. Why? Because marketing today is extremely challenging! So, let’s SIMPLIFY!! If you focus on making your Facebook content around 70% video, you’ll see significantly better results. Video on Facebook gets the BEST reach, engagement, and conversion rates. It’s true. But so few businesses and agencies truly understand the STRATEGY part of success with vide ..read more

If you want to get your audience’s attention on Facebook, you know that you need to use video and Facebook Live video is the best! We dug into BuzzSumo’s review of 777 million Facebook posts and found that Facebook Live video dominates all other post types when it comes to engagement. The impact of Facebook Live videos is not limited to sports stars, lifestyle brands, and politicians. This data-based look specifically at Facebook Live is one of the first of its kind. Read on to learn: The impact of Facebook Live video compared to all other types of social posts. The optimum length for Fa ..read more

Facebook CEO Mark Zuckerberg recently streamed an exciting live update: new-and-improved Facebook Shops launched across Facebook, Instagram and soon Messenger and WhatsApp. Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts. Live sharing some new product updates for small businesses and discussing our work helping with the economic recovery efforts. Posted by Mark Zuckerberg on Tuesday, May 19, 2020 “Wait, didn’t we already have shops on Facebook and Instagram,” I hear you saying! Yes, it’s true ..read more