If you missed our webinar, you can watch the full recording on LinkedIn or read this recap of the key takeaways. UA in 2024: Adapting to privacy and platform changes Shifts in privacy regulations and platform policies have transformed the UA landscape. From Apple’s SKAdNetwork to evolving MMP (Mobile Measurement Partner) tools, UA Managers and Growth Marketers are redefining their approaches to maximize the impact of limited data. Our panel of experts shared how they’ve adapted, focusing on creative testing, budget optimization, and campaign structuring to maintain performance and compliance ..read more

Tower Defense Simulator (TDS) is a popular strategy game on Roblox, first launched in 2019. Created as a school project, it has since become a massive success with over 3.4 billion visits and an average concurrent user count of 12,000 to 15,000 players. As a tower defense game, TDS emphasizes strategic gameplay, where players must build and upgrade towers to fend off waves of enemies. The game operates on a LiveOps model, regularly introducing updates, features, and events to keep its audience engaged. LiveOps plays a central role in evolving the game, enabling TDS to constantly gather player ..read more

Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new chal ..read more

Midnite Games, founded by brothers David and Julien in 2020, has made a name for itself in the gaming industry, particularly with its hyper-casual classic, Slices, which boasts over 65 million downloads. Initially collaborating with publishers, the studio has recently shifted its focus to self-publishing. Their dedicated team currently includes two developers, two designers, two 3D artists, one producer, and a creative director. As of August 2024, Midnite is working on two games, each at different stages of development. Midnite Studio’s analytics methodology The studio has been using GameAnal ..read more

MarketIQ helps bridge this gap by offering clear insights into what’s working across formats, platforms and more. UA Managers get the metrics they need for data-backed decisions, and Game Marketers get insights on trends and creative strategies to keep campaigns fresh and engaging. As competition is fierce, marketers are hyper-focused on ROAS and want metrics that deliver high-performing campaigns without wasting spend. MarketIQ makes this easier by allowing them to efficiently compare ad performance, analyze top creatives, and spot trends across networks, cutting down on time spent but keepi ..read more

Game discoverability continues to be a big challenge for studios of all sizes. With an ever-changing landscape of new policies, data restrictions, and a growing competitive environment, it’s the #1 challenge for indie developers and #2 for AAA and AA developers (Game Developer Audience Insights, August 2024). Creating a successful game is no easy task. From initial concepts to launch day and beyond, it requires continuous testing and iteration to find the balance between creating an enjoyable game and running a (hopefully profitable) business. Keeping a keen eye on the performance of your gam ..read more

We’ve had an awesome experience because it’s pretty seamless integrating the API. It’s very easy. We don’t need to worry about the calls or how to integrate properly. We just add the plugin. – Saurabh Saxena, Lead Developer at GRX Immersive Labs. GRX Immersive Labs, a pioneering creative studio, specializes in immersive storytelling and culturally-driven educational experiences. The studio has expanded into developing interactive technologies, including video games. Their latest project, supported by Verizon Innovative Learning HQ, focuses on creating an engaging educational experience that t ..read more

The legacy version of GameAnalytics (V2.5) will no longer be available from 1st of October. We’ve been gathering feedback from users of our legacy platform to identify functionality they miss in the new platform. Most of the requested features are now available, with the remaining areas either in development or set to be released soon. Read on to learn what has been added and what’s coming next. Our previous updates GameAnalytics V3 now live GameAnalytics H1 Update: New Product Improvements GameAnalytics’ Journey to Analytics Excellence – H2 2023 Updates and Improvements Recently added Curren ..read more

This article was originally published on the TapNation’s blog. Mobile gaming has become a thriving industry, with a multitude of games vying for the attention of players. In this competitive landscape, mobile game publishers bridge the gap between game developers and their target audience. They are the ultimate pirates that will launch your games and scale them to new heights. Mobile game publishers serve as a vital link in the gaming ecosystem. They offer assistance in various areas, such as financing, scaling, distribution, and monetization. Their expertise and resources can significantly i ..read more

When developing a mobile multiplayer game, there’s an added layer of complexity. It’s not just the technical challenge of connecting the players together, but every element of your game is affected – from the monetization to the gameplay itself. With that in mind, we’ve brought together the tools and resources that’ll help you make your multiplayer game. Which engine is best for multiplayer games? Most engines feature multiplayer support in one way or another, whether it’s built-in or a plugin. Unity. Despite recent concerns, Unity is still the go-to choice for many mobile developers. Not on ..read more