Television advertising is a promising industry that has changed continuously throughout history due to the rapid growth of digital capabilities. To successfully launch an advertising company, first, one must choose the right place to broadcast the commercial. The best platform for such products has always been the major television stations because they can bring millions of viewers with different preferences to the screens.  Programmatic tv advertising is a qualitatively new way to identify the target audience. It allows ad creators to quickly and accurately determine the most profitable ..read more

“Leadership is an action, not a position.” Growth Academy Asia’s unique Virtual Reality (VR) module for leadership development brings out the participant’s true behaviours that go unnoticed in traditional classroom settings.  Easy to grasp instructional designs High impact faculty Concise sessions Concept application through real-life work challenges Completely accessible and flexible Immersive learning solutions based on behavioural psychology  Suitable for all levels of management Real-time feedback Engaging interactions Relaxing and fun Gamification based lea ..read more

Growth Academy Asia’s VR-based corporate training and development programmes are geared to meet the needs of individual companies.  Interactive Experiential learning Participative  Immersive virtual reality-based Addressing real work scenarios Relaxing and fun Gamification based Self-evaluative Corporate Training, HK- Subjects Covered Our virtual reality-based programmes for management training have been carefully created to embody the following subjects: Staff appraisals Assertive skills training Performance enhancement training Change management Communication skills tr ..read more

Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site. This article will compare the most efficient ones: popunder ads and push ads. The world has evolved from banners and posters to using the internet for ..read more

Ad serving technology companies or ad server platform (publisher & advertiser side), sometimes termed as simply “ad server” Help advertisers serve ads, Help publishers publish ads, Track and count the ads, Choose the ads to be rendered and displayed that which make the publisher or advertiser most money, and Monitor the progress of different advertising campaigns..."} }, { "@type": "Question", "name": "What is the main difference between regular ad server and mobile ad server?", "acceptedAnswer": { "@type": "Answer", "text":"For mobile display advertising, there are some things that an ad ..read more

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such ..read more

What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. In layman terms, the ad tag is a digital container in which ad creatives will display. The same single ad tag can be placed on multiple ad inventory space on different websites and apps. Demand-side platforms(DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. With it impleme ..read more

Have you ever thought of the immense possibilities that could open up when you combine the best of ad creatives with programmatic advertising environments? Once the creative ads are applied methodically and strategically using a programmatic advertising environment, highly personalized campaigns can be quickly delivered. Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. People often mistake creative optimization (DCO) and programmatic creative as two entirely different technologies. However, in reality, DCO is, in fact, a ..read more

Studies have shown that the number of Facebook users worldwide is increasing steadily. The graph below shows the numbers of Facebook users from 2015 to 2020. Source: Statista In this tech-savvy era, Facebook is considered one of the top digital advertising channels online. Last year, the marketing spend amounted to 9.9 billion U.S. dollars, up from 7.8 billion from the previous year. Facebook places a significant part in people’s lives, with over 1.5 billion daily active and 2.2 billion monthly active users. Marketers are quite sure that this trend is not going to change anytime. The company i ..read more

Gone are the days where advertisers target the audience with “one-ad-fits-all” solutions. The modern-day digital advertising world has fully evolved for programmatic bidding, targeting, and delivery. Targeted ad delivery helps in gaining immense amounts of success with the advertisers. Yet however, AppNexus’s study found that a shocking 97% of campaigns didn’t have unique creativity for placement. In today’s world of highly targeted campaigns, if your ad campaign doesn’t have unique creative designs for specific segments of audiences, you might not be able to reap the full fruits of your marke ..read more