The mobile share of global online traffic that of desktop devices. Many countries across the world are already considered “mobile first,” with our pocket computers being much more accessible than tablets and desktops. With a growing number of customers interacting with businesses through handheld devices, it’s paramount to optimize your mobile app experience and craft a seamless, cross-channel marketing experience. Oracle Maxymiser has offered Native App Testing for years for both iOS and Android. But with a recent surge in app testing and increased uptake in the use of our Software Developmen ..read more

In-person events went virtual, customer loyalty and engagement became more important than ever, and online shopping reached new heights in 2020 due to the COVID-19 pandemic. According to Statista, during the pandemic, consumers increased shopping online for: Over-the-counter medicine by 10% Household supplies by 13% Food takeout and delivery by 10% Groceries by 11% Fitness and wellness by 9% The CMO Survey from June 2020 found that 85% of marketers surveyed observed an openness among customers to new digital offerings during the pandemic, and 84% placed an increased value on digita ..read more

Business mobility, also known as enterprise mobility, involves the movement of people in business and how they accomplish their work. In recent years, business mobility trends include offering remote working options for flextime and remote outsourced talent.  This, along with the migration to working on-the-go has caused companies to develop mobility strategies to direct how personal laptops and mobile devices for business and cloud platforms use and share data. Now that many companies have adjusted to mobility on the equipment level, they must address mobility within the scope of a conte ..read more

Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role mobile plays, so you optimize your cross-channel marketing efforts.  Personalization The first part of mobile’s role is to assist with deepening the personalization of all interactions with customers. Reaching customers about something they’re interested in while they are participating in it — such as a sporting event or concert—and likely using their mobile phone, is one of the most effective ..read more

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies — as well as new pitfalls. It’s a game-changer, because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services like Uber and Lyft to launch, 5G will be the catalyst for a new wave of tech giants.  Let’s discuss the ramifications of 5G wireless for mobile and cross-channel marketers, but first let ..read more

The average American checks their phone 47 times a day. The average open rate for text messaging marketing campaigns is 90%. Nearly all (90%) of short message services (SMS) messages are read within 3 minutes, and SMS messages have a 209% higher response rate than phone, Facebook, or email. These numbers illustrate the potential of using text messages in mobile marketing strategies. Text messaging marketing can open new avenues for connecting with customers and getting them to interact with your brand. But before embarking on a mobile marketing campaign, you must follow these rules to com ..read more

Voice assistants have been part of life since Apple introduced Siri on the iPhone. From there, Amazon gave us Amazon Echo and Alexa smart speakers followed by Google Assistant. There is also Samsung Bixby and Microsoft Cortana. According to eMarketer, 2019 saw 111.8 million people in the US using voice assistants at least once a month. With so many people expressing an obvious interest in them, voice assistants provide an opportunity for marketers to better reach, engage, and understand customers and prospects. Let’s start with the advantages they can give marketers: Reach elusive prospects By ..read more

There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner. She may have provided an email address as the primary means of receiving important notifications in addition to a mobile phone number as a secondary contact information. By law, the shipping company also may be obligated to ensure s ..read more

It was 1971 and we were told we had four years. That was the length of time the government gave us to get ready. But the truth was, the signs were all there for a long time. Change had to happen, with most of the signs pointing to the fact that the majority of the world had already moved in the direction our government wanted to head. And for people paying close attention, the upward trajectory of the intended change dated all the way back to the Age of Enlightenment in the early 1700s. After the four years were up, four years of the government preparing and changing the system, four years of ..read more

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to a simpler time. Just like email marketers used to create a single email design optimized for desktops, those who have embraced mobile-only design are creating a single email design optimized for mobile devices. “We used to pitch these back when clients ..read more