While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and ..read more

One key aspect that significantly influences the quality of mobile apps is user diversity. Understanding users’ diverse needs, preferences, and abilities is essential for comprehensive usability testing. In this article, let’s explore the role of user diversity in mobile app usability testing. Table of ContentsWhat is Mobile App Usability Testing?Why User Diversity Matters When Testing Mobile App UsabilityEmbracing InclusivityTailoring User ExperiencesAdapting ..read more

Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master ..read more

Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare, finance, and government sectors, require sophisticated solutions to harness the vast amount of data their web applications generate. Webtrends Analytics ..read more

The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that ..read more

Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution ..read more

Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate ..read more

I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at ..read more

In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency and convenience. This article explores the workings of QR code payment technology, its intricacies, and its advantages to businesses and ..read more

In today’s digital age, where smartphones have become an extension of our hands, the role of mobile applications in the business world has never been more vital. From simplifying daily tasks to revolutionizing customer engagement, business apps drive innovation and shape how companies operate in a fast-paced, interconnected environment. The Evolution of Mobile Apps in Business Business apps have come ..read more