By the end of 2024, London Overground’s new line names and colours will have been introduced across our signage, maps and digital service, making it easier for customers to travel on the network. You can read more about the significance and stories behind the new line names on our Made by TfL blog. This guide is for suppliers and third party developers who are now planning to adapt their apps, websites and digital displays to reflect the changes by end of 2024. It provides an overview of various scenarios you might encounter when updating digital travel tools and illustrates how you might ..read more

The TfL digital design language is rooted in the spirit of Henry Beck’s original Tube map and wayfinding signage, removing what is not needed and presenting the essential information with a bold clarity. In the same way the Tube map and wayfinding signage was designed to enable users to reach their destination, the digital language also aims to allow all users to access information with a minimum of fuss.   Colour There are three core colours used across all channels. Beck Blue Corporate Blue or TfL Blue. It is used to provide reassurance, highlight good service and for primary buttons ..read more

The familiar design of the blue dot When designing the live Tube map for TfL Go, we realised displaying the user’s location on the map would greatly improve the experience. We wanted to bring the familiar design of a blue location dot, like that found in Google / Apple maps, to the iconic Tube map. The Tube map intentionally deviates from the actual geographical layout of lines and station to improve clarity and usability. This is achieved by simplifying lines with 45-degree bends, spacing stations more regularly and enlarging central London, emphasising the relationship between stops, rather ..read more

Customers travelling on TfL’s network will often interact with multiple displays on their journey. Each display has a specific role to play, showing information that’s relevant and supporting decisions made at key moments — often within seconds. Our guidelines ensure suppliers and partners working with us, make the most of the unique features and benefits of digital displays in the context of journeys, provide guidance on identifying relevant information at the right time and help align with our global, inclusive design language. Each display will be viewed at a specific time and location. Thi ..read more

These standards intend to outline basic principles and therefore cannot cover every application or eventuality. If you have any questions, please contact us.   Introduction The colours in this standard have been created for products and services displayed on digital screens. They differ from those defined in the TFL Corporate Design Colour Standard, tfl.gov.uk website, or any previous digital design guidelines. They fall into four categories, as we distinguish between colours that are being used across all our products and colours that are specific to different experiences – for inst ..read more

It’s probably no surprise to hear that our working lives changed overnight in March 2020 with the first Coronavirus national lockdown. As TfL’s Digital team, we had to quickly adapt both how we worked and what we were working on, in order to continue to support London, ourselves and each other at a time of great uncertainty. Fast forward almost two years and things have certainly not fully returned to ‘normal’ yet. So we have taken a moment to reflect on what has been a strange but strangely rewarding time.   All change In Digital, we were better placed than many TfL departments to shift ..read more

A live Tube map for London In summer 2020, Transport for London launched a bold new approach to digital mapping — an adaptive, live Tube map — made entirely of code. The map builds on Harry Beck’s original idea for a map of the London Underground system, which showed how journey connections are made across London, rather than being specifically geographical. Since its creation in 1937, the map has undergone various design changes as it adapts to fit within a modern transport network. This has included adding more lines, more interchanges and more detail such as accessibility data as well as f ..read more

The world around us is a graph.   Well, that’s at least what 18th century mathematician Leonhard Euler thought when he came up with graph theory to solve a long-standing argument about the seven bridges of Kaliningrad, the question being: “Can we walk through all parts of this city, crossing each of its bridges exactly once?” (Spoiler alert: no.)   Long story short, he came up with the idea of representing the entire, complex city in a diagram — each point represent ..read more

Tell us about your role I’m currently a Privacy Adviser in TfL’s Privacy and Data Protection team. I’ve always worked in information and records management roles, with over 6 years now being spent at TfL. My Dad and Grandad both worked for London Transport and so a move to Transport for London for me was loved by my family! My previous jobs served me well to then make a move into my current role in 2017. I joined about 6 months before the GDPR came into force – so to say I joined the team at an exceptionally busy time is an understatement!&nbs ..read more

Tell us about your role I curate the Art on the Underground programme at Transport for London (TfL) which means coming up with the ideas for all the different artworks you see across our network. I work in a small team and together we devise and deliver a series of artist commissions throughout the year. Each year we develop a new umbrella concept for the artists to respond as a way to critically engage with the world around us. In 2018 we celebrated women’s right to vote and last year the notion of belonging. The scope of projects are extremely broad – you might have seen Assemble and Matthe ..read more