Loyalty Program Trends: Global Customer Loyalty Report 2024
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Tamas Oszi
1M ago
Over the past few years, the market has seen many challenges, yet companies’ faith in loyal customers has never wavered. However, leaders face a more complex decision-making process than ever. Due to the ongoing economic downturn, they must analyze financial constraints, ROI potential, changing consumer behavior, competition, and sustainability factors for their loyalty programs. No matter whether you are launching a loyalty program for the first time or you have several revamps under your belt, a careful and strategic approach is a must. If you wish to make the most out of this article, make ..read more
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GetPlus Loyalty Program: Coalition Experience With 500+ Stores
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Tamas Oszi
3M ago
Operated by consumer experience and loyalty marketing expert Global Poin Indonesia (GPI), GetPlus is the go-to coalition loyalty program in Indonesia, boosting over 500 in-store and online partners as well as more than 1 million members. Ever the innovator, the company sought to deliver a more engaging experience for members by switching to a more flexible loyalty technology platform. To do so, they partnered with Antavo due to their established mobile-first and coalition capabilities. For a detailed analysis of how the GetPlus case study has been re-platformed using Antavo technology (and the ..read more
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Antavo Introduces the Loyalty Program Genius AI to Spread Loyalty Insight
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Zsuzsa Kecsmar
3M ago
At this point, you probably have heard about (and tried out) our Loyalty Program Genius AI, and you would like to find out how the industry’s smartest loyalty AI came to be. We launched the Loyalty Program Genius AI because we wanted a GPT (Generative Pre-trained Transformers) for loyalty program managers, customer loyalty experts and product owners. This way they can have a true loyalty expert at their fingertips 24/7 for gathering professional insight and best practices around loyalty programs. Think of it as a know-it-all who is your thinking buddy and brainstorming partner who knows all ab ..read more
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The Current State of Loyalty Programs in Retail
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Tamas Oszi
4M ago
Retail, as we know it, is in a peculiar position. Stores are closing, D2C brands are rising, and it’s becoming harder and harder to take a piece of the pie. Still, there are opportunities in every situation. Retailers who think innovatively and know how to use existing strategies, such as loyalty programs in retail, will be the trendsetters of tomorrow. How? This article will provide you with precise pointers.  If you are looking for a deep-dive into the current and future landscape of the retail industry (and the role loyalty programs play in it), be sure to check out our joint webinar w ..read more
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The Secret to Calculating Loyalty Program ROI
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Zsuzsa Kecsmar
5M ago
In today’s dynamic business world, there is one guiding light that makes companies consider investments and innovations: the promise of a high return on investment (ROI). This is especially true for loyalty programs, which are a long-term investment. Nevertheless, it’s a myth that reward programs are cost centers. With a solid concept and powerful loyalty technology, you can easily turn rewards programs into a revenue center. However, let’s not put the cart before the horse: before you can review loyalty program ROI, first you need to calculate it — and that’s exactly what this article is abou ..read more
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AdiClub Membership Program Review: Run, Train, Earn
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Barbara Kekes-Szabo
6M ago
I probably don’t have to introduce Adidas, the international retailer of sportswear and footwear for all ages. The brand is known for its distinctive and fashionable designs, which appeal to customers who prioritize style and trends. The company devotes equal attention to innovation and meeting customer needs, investing significant effort in researching and developing new footwear technologies. The same is true when it comes to the adiClub membership program, which includes exclusive benefits and an inclusive rewards system. See how their members can unlock the best of Adidas. You can discover ..read more
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What to Do (And Not to Do) When It Comes to Using Scarcity Tactics to Increase Profit
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Barbara Kekes-Szabo
6M ago
Do you ever wonder why you feel a sense of urgency to buy something when you know the offer won’t be available for long? This feeling often arises when scarcity tactics are at play behind the scenes. People are naturally drawn to scarce items because they perceive them as more exclusive and valuable. This perception stems from their temporary nature or exclusivity to a select group of loyal customers. When time or resources are limited, customers are encouraged to make quicker purchase decisions, leaving less time for contemplation. The Top 5 Scarcity Marketing Tactics Below, we provide exampl ..read more
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Barbie Loyalty Program Review – An Iconic VIP Club
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Barbara Kekes-Szabo
6M ago
There are few intellectual properties that command such instant brand recognition and cultural impact as Mattel’s Barbie franchise. Often cited as not only the most popular but also the most stylish toy in the world, the fashionista doll can still make the hearts of both kids and adults beat faster—despite being on the market for over 60 years. With such an undying interest, it’s no surprise that Mattel has dedicated a whole reward system to the Barbie franchise—called Barbie Signature—built upon special privileges and access to member-exclusive dolls. So, let’s explore the glamorous world of ..read more
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Customer Retention and Loyalty: The Ultimate Power Couple
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Tamas Oszi
7M ago
Have you ever pondered whether customer retention and loyalty are the same thing? The answer is, sadly, no. Just because you give customers a reason to stay won’t mean that they’ll also stay with you once the incentive is gone. However, focusing your marketing efforts on strengthening customer retention and loyalty simultaneously can yield incredible results. But which tool or strategy is the most effective one for this purpose? Our bet is on loyalty programs because, with a rewards system, you can enhance customer lifetime value while also shaping their behavior.  Did you know that 80% o ..read more
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HUGO BOSS Experience Loyalty Program Review: Live the Experience With Style
Antavo Loyalty Marketing Blog - The Best in Loyalty News
by Barbara Kekes-Szabo
7M ago
HUGO BOSS is a renowned German affordable luxury fashion house selling stylish, high-quality men’s and women’s wear, fragrances, and accessories. The brand specializes in creating high-quality, tailored men’s suits. HUGO BOSS has two main brands: BOSS and HUGO, each catering to different customer groups with distinctive attributes and styles.  The HUGO BOSS Experience loyalty program provides an equally exceptional and luxurious experience. The program ditches both the earn & burn and tiered approaches in favor of an instantly available perks system. HUGO BOSS provides exclusive membe ..read more
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