Experience the personalization-driven Benefit Cosmetics loyalty program and learn how their loyalty app helps them capture people’s hearts ..read more

Launching or re-launching your loyalty program is such a momentous occasion. But once the celebration is over, you must brace yourself for the true challenge: maintaining the program in the long run. So, let me share a secret about loyalty program management: you need to plan two steps ahead right from the start. The market is changing rapidly, and you must be prepared to optimize, measure, and upgrade your program to maintain relevance — and market share. Don’t worry, though — this article will tell you how. Understanding program performance is key to loyalty program management — so if you ha ..read more

American Eagle Outfitters (AEO) is a well-known American clothing and accessories retailer primarily targeting teens and young adults. The company, operating under the American Eagle and Aerie brands, offers a rewards program called Real Rewards. Aerie, the sister brand, also integrates with the American Eagle rewards program, allowing members to earn and redeem points across both brands. The brand is looking to empower customers to be their real, authentic selves. Let’s find out if they’re achieving this with their rewards program. Are you looking to learn more about the loyalty landscape ove ..read more

Ever since the launch of our annual Global Customer Loyalty Report series, the industry has shown huge interest. This was largely because it is the only loyalty report that analyzes trends through the lens of existing (and future) loyalty program owners. The 2024 edition has been especially well-received: 1,500 industry professionals signed up for our launch webinar, and the report is now in the hands of over 5,000 loyalty experts and C-level decision-makers.  Following this incredible reception, we decided to dig deeper into the numbers presented in the Global Customer Loyalty Report 202 ..read more

Founded in 1930 in Florence, Italy, LuisaViaRoma (LVR) is an iconic luxury fashion and lifestyle retailer. With its curated selection of inspired clothing, accessories, and home decor, the brand has garnered a global following of fashion enthusiasts and connoisseurs. LuisaViaRoma has been a valued client of Antavo since 2017 and has used Antavo’s ever-evolving loyalty program technology to power the brand’s loyalty program, LVR Privilege. This enduring partnership between two industry leaders has elevated the customer experience for the LuisaViaRoma loyalty program and highlighted the signific ..read more

Have you ever thought about simply waving a magic wand and instantly solving all your problems when it comes to target audience segmentation and cost-effective campaigns? Well, we have good news and bad news. The bad news is that outside of Hogwarts, few magic wands exist. The good news is that you don’t actually need one. What you do need is a comprehensive understanding of your current and potential customers’ behavioral patterns to be able to create optimized experiences, increase engagement, and improve ROI. Keep reading to see how behavioral segmentation can help. By the way, if you’re al ..read more

“Customer loyalty” is one of those industry terms that needs no introduction. We all know what it means, we’ve heard it a thousand times in CRM meetings and seen it among the company KPIs. It’s the yellow-brick road that leads to customer retention. Yet occasionally it’s worth taking a step back and re-evaluating the things we take for granted. How does customer loyalty really work, and how can it be inspired? Is it based on rational or emotional decisions? Is it simply habit-building? And how does a loyalty program tie into it? Well, keep reading to find out! If you’re interested in an in-dep ..read more

Over the past few years, the market has seen many challenges, yet companies’ faith in loyal customers has never wavered. However, leaders face a more complex decision-making process than ever. Due to the ongoing economic downturn, they must analyze financial constraints, ROI potential, changing consumer behavior, competition, and sustainability factors for their loyalty programs. No matter whether you are launching a loyalty program for the first time or you have several revamps under your belt, a careful and strategic approach is a must. If you wish to make the most out of this article, make ..read more

Operated by consumer experience and loyalty marketing expert Global Poin Indonesia (GPI), GetPlus is the go-to coalition loyalty program in Indonesia, boosting over 500 in-store and online partners as well as more than 1 million members. Ever the innovator, the company sought to deliver a more engaging experience for members by switching to a more flexible loyalty technology platform. To do so, they partnered with Antavo due to their established mobile-first and coalition capabilities. For a detailed analysis of how the GetPlus case study has been re-platformed using Antavo technology (and the ..read more

At this point, you probably have heard about (and tried out) our Loyalty Program Genius AI, and you would like to find out how the industry’s smartest loyalty AI came to be. We launched the Loyalty Program Genius AI because we wanted a GPT (Generative Pre-trained Transformers) for loyalty program managers, customer loyalty experts and product owners. This way they can have a true loyalty expert at their fingertips 24/7 for gathering professional insight and best practices around loyalty programs. Think of it as a know-it-all who is your thinking buddy and brainstorming partner who knows all ab ..read more